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Customer-centric Servitization with Service Lifecycle Management in the Spotlight at Dreamforce’24

Siemens teams collaborated with Salesforce to deliver a successful and impactful series of sessions and events at the Salesforce Dreamforce (DF24) event in San Francisco last week. Dreamforce is the largest technology conference in the world, organized by Salesforce, gathering 10s of 1000s of in-person attendees from customers, to partners and analysts. With 1,500+ sessions over three days – many with a significant focus on AI, and keynote speakers such as Jensen Huang and Mark Cuban- this was an impressive and exciting event!

Siemens and Salesforce at Dreamforce Together

Topics covered in the Siemens and Salesforce sessions at DF24 included Teamcenter Service Lifecycle Management (SLM), Customer-centric Servitization, Asset Monetization, and Sales Productivity with Revenue Lifecycle Management. We were able to connect with many of our Salesforce and Siemens customers during the sessions – and found they were extremely pleased and excited with the value they perceived from the combination of PLM and CRM solutions coming together with the cloud app for customer-centric Servitization Teamcenter SLM for Salesforce (Siemens PLM and SLM + Salesforce CRM + AI).

In addition to hosting solution presentations, Siemens’ own Barbara Humpton, President, and CEO of Siemens USA, was interviewed by the host of “Mad Money,” Jim Cramer.

Siemens’ President and CEO (USA), Barbara Humpton, was interviewed by Jim Cramer on “Mad Money” during the Dreamforce ’24 event.

Barbara delivered a succinct yet powerful overview of the impact of bringing the “real” and “digital” worlds together with a Digital Twin, and talked about the importance of Salesforce and Siemens coming together to offer Teamcenter SLM for Salesforce.

PLM and CRM combined value

Teamcenter PLM software manages information around the customer’s product, including design, engineering and manufacturing data, how the serialized product should be serviced, service planning data with required resources and skillsets, service documentation with rich 3D visuals and animations, etc. When you combine this knowledge with Salesforce CRM, where you tie in the full customer story, and on top of this, add AI – you get a powerful solution that can help take service and customer outcomes to the next level!

Connecting PLM and CRM together as part of your digital enterprise will give your business a competitive advantage at a time when you strive to meet escalating customer expectations. You will connect with your customers in an entirely new way. Service will be executed right first time, improving your operational efficiency and reducing cost of service. You will generate high-quality leads. And you’ll be able to align your service and sales efforts with product design for continual product improvement. This product- and customer-centric servitization approach will help increase service excellence, add new revenue paths, and improve customer loyalty.

Learn more about the Siemens and Salesforce partnership, and Teamcenter SLM for Salesforce! 

Read the press release 

Listen to the podcast 

Watch a demonstration 

Karleton Nasheed

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/service-lifecycle-management/2024/09/26/customer-centric-servitization-with-service-lifecycle-management-in-the-spotlight-at-dreamforce24/