Automotive Landscape and Business Drivers – The Future Car on E/E Systems Part 1

Welcome to a new series of podcasts from the Future Car focusing on automotive E/E systems. Over the next five episodes I chat with two experts from the Integrated Electrical Systems Group of Siemens Digital Industries Software. We talk about automotive industry trends and the electrical and electronic systems, networks, and software within a vehicle.

The automotive industry is in the middle of a major shift. The electrical, electronic and software content of vehicles continues to grow, both incentivizing and necessitating new organizational structures and business models. At the same time, the level of competition is increasing as startups, tech companies and traditional OEMs all vie to bring innovative vehicles to market. In episode 1, we discuss the major changes in the automotive industry over the past 10 years, the challenges OEMs have to face today, and what the future looks like. Please enjoy!

Automotive Landscape and Business Drivers

The automotive industry is in the middle of a major shift. The electrical, electronic, and software content of vehicles continues to grow, both incentivizing and necessitating new organizational structures and business models. At the same time, the level of competition is increasing as startups, tech companies, and traditional OEMs all vie to bring innovative vehicles to market.

Today, we bring you a brand new series of podcasts from Siemens Integrated Electrical Systems Group, where we’ll be taking a new angle on automotive industry trends, specifically focusing on the electrical and electronic systems, networks, and software. 

I am your host, Conor Peick, and I am joined by a duo of experts with impressive resumes and decades of industry experience – Doug Burcicki and Dan Scott. Together, in this first episode, we discuss major changes in the automotive industry over the past 10 years, the challenges OEMs face today, and what the future looks like.

Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.

Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.

Tune in to find out more about industry trends and the drivers of innovation that will bring the automotive landscape to new heights!

In this episode, you will learn:

  • The state of the industry today, and the drivers of innovation. (01:17)
  • The holy grail of the auto industry today and why we’re years away from it. (03:48)
  • How traditional OEMs have to adapt to the current market. (04:32)
  • The changes that have occurred in the past 10 years. (06:23)
  • The different types of complexity that are challenging OEMs today. (09:50)
  • The role integration plays in today’s automotive company structure. (11:44)
  • How the next 10 years will look like, in the automotive industry. (14:10)
  • How the EVs were viewed in the past and what the future holds for them. (16:58)
  • What a company needs to focus on, to be successful in this industry. (21:28)

Let’s connect!

Connect with Doug:

Connect with Dan:

Doug Burcicki - Global Director Automotive & Transportation - Integrated Electrical Systems

Doug Burcicki – Global Director Automotive & Transportation – Integrated Electrical Systems

Doug Burcicki is the Automotive Market Director for the IES team at Siemens. Prior to, Doug was Director, Advanced Business Development at Yazaki, a globally focused role in which he was responsible for identification of Product and Technology trends resultant from Market, Regulatory and Economic indicators. He established a global process for prioritization of R&D projects, resources and investment as opposed to disparate regional strategies and built the business case to enable and support new portfolio development. Prior to this Doug was Vice President for the Yazaki General Motors BU responsible for global P&L, sales strategy and overall customer relationship driving significant success at the account. Doug holds a Masters in Automotive Engineering (Mechanical focus) from Lawrence Technological University, MAE and Bachelor of Science in Electrical Engineering from Wayne State University, BSEE.

Dan Scott - Marketing Director - Integrated Electrical Systems Division

Dan Scott – Marketing Director – Integrated Electrical Systems Division

Dan Scott is the Marketing Director for Integrated Electrical Systems at Siemens Digital Industries Software. He is responsible for Capital, Siemens’ E/E systems development portfolio.  This encompasses E/E architecture, electrical systems, communication networks and AUTOSAR embedded software products. He has experience working for OEM’s, suppliers and consultancies in the auto and aero industries, including at Ricardo, Frost EV Systems, Tata Motors and Rolls-Royce. He has published several academic & industry papers on vehicle electrification and system optimisation.

Conor Peick - Thought Leadership Writer

Conor Peick – Thought Leadership Writer

Conor works as a writer covering Automotive and Transportation topics for Siemens Digital Industries Software. In this role, he has helped produce a variety of materials including blogs, articles and whitepapers on automotive topics ranging from wire harness design and manufacturing to embedded software development and overall industry trends.

The Future Car Podcast Podcast

The Future Car Podcast

The tech-driven disruption of the auto industry cuts across domains, from silicon and software to sensors and AI to smart traffic management and mobility services. Get the chip- to city-scale story in regular interviews with technologists at Siemens and beyond.

Leave a Reply