Automotive Landscape and Business Drivers – The Future Car on E/E Systems Part 1
Welcome to a new series of podcasts from the Future Car focusing on automotive E/E systems. Over the next five episodes I chat with two experts from the Integrated Electrical Systems Group of Siemens Digital Industries Software. We talk about automotive industry trends and the electrical and electronic systems, networks, and software within a vehicle.
The automotive industry is in the middle of a major shift. The electrical, electronic and software content of vehicles continues to grow, both incentivizing and necessitating new organizational structures and business models. At the same time, the level of competition is increasing as startups, tech companies and traditional OEMs all vie to bring innovative vehicles to market. In episode 1, we discuss the major changes in the automotive industry over the past 10 years, the challenges OEMs have to face today, and what the future looks like. Please enjoy!
Automotive Landscape and Business Drivers
The automotive industry is in the middle of a major shift. The electrical, electronic, and software content of vehicles continues to grow, both incentivizing and necessitating new organizational structures and business models. At the same time, the level of competition is increasing as startups, tech companies, and traditional OEMs all vie to bring innovative vehicles to market.
Today, we bring you a brand new series of podcasts from Siemens Integrated Electrical Systems Group, where we’ll be taking a new angle on automotive industry trends, specifically focusing on the electrical and electronic systems, networks, and software.
I am your host, Conor Peick, and I am joined by a duo of experts with impressive resumes and decades of industry experience – Doug Burcicki and Dan Scott. Together, in this first episode, we discuss major changes in the automotive industry over the past 10 years, the challenges OEMs face today, and what the future looks like.
Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.
Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.
Tune in to find out more about industry trends and the drivers of innovation that will bring the automotive landscape to new heights!
In this episode, you will learn:
- The state of the industry today, and the drivers of innovation. (01:17)
- The holy grail of the auto industry today and why we’re years away from it. (03:48)
- How traditional OEMs have to adapt to the current market. (04:32)
- The changes that have occurred in the past 10 years. (06:23)
- The different types of complexity that are challenging OEMs today. (09:50)
- The role integration plays in today’s automotive company structure. (11:44)
- How the next 10 years will look like, in the automotive industry. (14:10)
- How the EVs were viewed in the past and what the future holds for them. (16:58)
- What a company needs to focus on, to be successful in this industry. (21:28)
Let’s connect!
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Connect with Dan:
Doug Burcicki – Global Director Automotive & Transportation – Integrated Electrical Systems
Doug Burcicki is the Automotive Market Director for the IES team at Siemens. Prior to, Doug was Director, Advanced Business Development at Yazaki, a globally focused role in which he was responsible for identification of Product and Technology trends resultant from Market, Regulatory and Economic indicators. He established a global process for prioritization of R&D projects, resources and investment as opposed to disparate regional strategies and built the business case to enable and support new portfolio development. Prior to this Doug was Vice President for the Yazaki General Motors BU responsible for global P&L, sales strategy and overall customer relationship driving significant success at the account. Doug holds a Masters in Automotive Engineering (Mechanical focus) from Lawrence Technological University, MAE and Bachelor of Science in Electrical Engineering from Wayne State University, BSEE.
Dan Scott – Marketing Director – Integrated Electrical Systems Division
Dan Scott is the Marketing Director for Integrated Electrical Systems at Siemens Digital Industries Software. He is responsible for Capital, Siemens’ E/E systems development portfolio. This encompasses E/E architecture, electrical systems, communication networks and AUTOSAR embedded software products. He has experience working for OEM’s, suppliers and consultancies in the auto and aero industries, including at Ricardo, Frost EV Systems, Tata Motors and Rolls-Royce. He has published several academic & industry papers on vehicle electrification and system optimisation.
Conor Peick – Moderator
Conor Peick is a Marketing Coordinator helping to create forward-looking content for the Thought Leadership team at Siemens Digital Industries Software. Conor collaborates with seasoned industry experts to produce podcasts, articles, blogs, and other forms of content focused on the trends and challenges companies face in the future, and the technologies that may provide solutions.
On the Move: A Siemens Automotive Podcast
The automotive and transportation industries are in the middle of a transformation in how vehicles are designed, made, and sold. Driven by an influx of new technologies, consumer demands, environmental pressures, and a changing workforce in factories and offices, automotive companies are pushing to reinvent fundamental aspects of their businesses. This includes developing more advanced and capable vehicles, identifying new revenue sources, improving customer experiences, and changing the ways in which features and functionality are built into vehicles.
Welcome to On the Move, a podcast from Siemens Digital Industries Software that will dive into the acceleration of mobility innovation amid unprecedented change in the automotive and transportation industries. Join hosts Nand Kochhar, VP of Automotive and Transportation, and Conor Peick, Automotive and Transportation Writer, as they dive into the shifting automotive landscape with expert guests from Siemens and around the industry. Tune in to learn about modern automotive design and engineering challenges, how software and electronics have grown in use and importance, and where the industries might be heading in the future.
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