Innovation by nature thanks to IT/OT convergence

By Claudia Basso
Royal Avebe, Siemens and ATS Global push the plant-based industry to the next level

Reshaping the potato starch industry

As a leading global player in the potato starch market, Royal Avebe has been reshaping the industry for over a century. Avebe was founded by local farmers in the Netherlands back in 1919. Since then, the small group of farmers has grown to more than 2000 members in the Netherlands and Germany.

Today, Avebe produces potato starch and potato protein, used in food and industrial applications. To get the most out of the potato, they are always looking for innovative solutions and products. Like any other company operating in a dynamic marketplace, Avebe faces its fair share of challenges, including keeping up with changing customer needs and market trends.

As consumer preferences shift towards healthier, natural, and clean-label products, Avebe continuously works to stay ahead of the curve. By investing in research and development, Avebe strives to create starch-based solutions that not only cater to evolving dietary requirements but also enhance the quality and taste of food products.

Avebe’s digitalization journey with Siemens and ATS Global

In their relentless pursuit of innovation and sustainability, Avebe recognized the need to embrace digital transformation to address the challenges in their industry. To achieve this, they teamed up with Siemens, a global technology leader, and ATS Global, a trusted solution partner specializing in IT and OT integration.

Through this strategic collaboration, Avebe embarked on a digitalization journey that revolutionized their production processes. By leveraging Siemens’ cutting-edge IT/OT integrated solutions, Avebe could, on one hand, reduce the workload for the operators, and on the other gained unprecedented insights into their operations, enabling them to optimize efficiency, increase productivity, and ensure consistent quality throughout their production lines.

The implementation of Siemens’ advanced technologies, such as Industrial Internet of Things (IIoT) platforms and data analytics tools, empowered Avebe to capture real-time data from their production facilities. With this data, Avebe can monitor key performance indicators, identify bottlenecks, and make data-driven decisions to drive continuous improvement.

ATS Global played a pivotal role in integrating Avebe’s IT and OT systems seamlessly. They delivered an MES/MOM system that included integration into ERP and shop floor.

The benefit of having one partner both on the IT and the OT is that they can see solutions for problems you don’t have yet

Jan Hessel Veurink, Manufacturing IT Engineer at Avebe

“We are utilizing our knowledge with our customers because we realized a long time ago that the IT and OT is so complex that it’s very difficult for the customers to follow. If you have to discuss this with single points, it gets very complicated very quickly”, says Rob Valent, Global Partner Manager at ATS Global “and our customers want a partner to help them basically reducing the complexity and not add complexity.”

By embracing digitalization, Avebe is able to tackle the growing demand for sustainable solutions head-on. Through optimized production processes and precise control over resources, Avebe significantly reduced waste, minimized environmental impact, and paved the way for a more sustainable future.

“The benefit of working with a company like Siemens is that it offers such a broad portfolio of IT / OT solutions, that we can select the solutions that best suit the customer needs.” says Rob

The collaboration between Avebe, Siemens, and ATS Global exemplifies the power of strategic partnerships in driving industry transformation.

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This article first appeared on the Siemens Digital Industries Software blog at