Gruppo Campari Digitalizes Global Specification Management to Streamline Process Manufacturing

By Franck Malatier

Gruppo Campari is the world’s sixth-largest company in the global brand beverage industry with over 50 premium and super-premium brands worldwide. With 26 acquisitions in the past two decades, the group now operates 58 sites: 18 owned factories, 22 co-packers and 18 distribution centers, comprising thousands of different materials and specifications. In 2012, they were maintaining an unstructured approach to the management of product specifications, which were created locally using Microsoft Word documents or Microsoft Excel® spreadsheets. Besides creating documents in different formats and languages, there was no standard workflow for document authoring and validation, and information was shared via email or phone.


Gruppo Campari selected SIMATIC IT Interspec from Siemens PLM Software, a configurable solution for product specification management in process industries, and embraced the Siemens “digitalization” philosophy. Today, they manage approximately 21,000 specifications worldwide using the system.


“As the Group exp9. Campari Final.jpganded, we really needed to standardize product information and collection methods, defining clear and consistent approval flows to confirm the correctness of collected data and their efficient distribution all over the world,” said Marco Rocca, Global QHSE Content Manager, Gruppo Campari.


SIMATIC IT Interspec allows the company to develop, configure and manage all product specifications (raw materials, intermediate and finished products and packaging materials), storing all specifications in a single, controlled data repository. In Gruppo Campari, SIMATIC IT Interspec interfaces with the SAP® enterprise resource planning (ERP) system to acquire material information, but it can also be used standalone to input material codes directly into SIMATIC IT Interspec to manage all useful business information. The latter option was valuable for situations like Grand Marnier, before the SAP has been launched in June 2017. In the meanwhile, the company has been able to globally deploy SIMATIC IT Interspec, harmonizing finished product information for the preparation of product spec sheets for marketing, sales and export activities.


Find out more about Gruppo Campari’s implementation, results, and their plan moving forward. Download the case study.

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This article first appeared on the Siemens Digital Industries Software blog at