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How XR and AI are changing the future of product engineering | On-demand webinar

We’re on the verge of a huge shift for product design, driven by immersive technologies, as well as the exponential development of AI. We recently hosted a webinar in collaboration with GlobalData on our Immersive Engineering and AI strategies, shining the spotlight on challenges facing product designers. Join our very own Shirish More, NX™ software Product Manager and Jamie Tyler, NX Product Marketing Coordinator, and take a journey into some of our mixed reality and artificial intelligence strategies.

Need to know more? Take a look at some of the aforementioned challenges facing designers today.


Physical prototypes can be costly

When design teams are ready to review an iteration of their product, they’ll do so using clay models. This approach can be incredibly expensive per model. As a result, they’ll create smaller scale versions to save on cost, meaning design teams may not be able to get a true representation of a product design.


Lack of product scale

Working using traditional design methods on a 2D monitor can make it difficult to get a true sense of scale. This is particularly true for larger datasets, i.e. a full automotive/aerospace assembly.


A disconnected approach to design

Teams typically work in a linear fashion; one designer will work on a product and will then pass this into another colleague so they can start their work. This could lead to the same team working on different versions of the same product, leading to workflow issues and increasing total design time for a product.
This is particularly true early in the design phase, specifically during early conceptual planning.


Jamie Tyler
Senior Marketing Coordinator - Siemens Digital Industries Software

Business Studies was Jamie's degree of choice at university, which he tailored to marketing during his final year. He's always been intrigued by the role high-quality visualization plays in product design. Jamie's first job out of university was with an SDK renderer, giving him the writing experience he needed to tailor visualization content across a range of industries. He also previously worked at Sheffield Hallam University, where he provided key marketing support to students embarking on their journey through higher education. Since joining Siemens Digital Industries Software in 2018, Jamie has built on his visualization expertise to create content across a wide breadth of disciplines. Whilst at Siemens, he has developed his expertise with Designcenter NX CAD software, alongside other Siemens Xcelerator products, including Teamcenter, NX CAM and Simcenter. It's rather fitting that Jamie's story has come full circle with regards to visualization; Jamie is heavily involved in Immersive Engineering; a new collaboration between Sony and Siemens that combines a new XR headset with Immersive Designer; a software package developed by Siemens Digital Industries Software.

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/nx-design/on-demand-webinar-immersive-engineering-and-ai-changing-product-design/