Products

BAC | Building the next generation supercar

Exciting times! We’re incredibly proud to announce that Briggs Automotive Company (BAC) are moving to the Siemens Xcelerator portfolio. It’s a move that will enable BAC to develop the next generation of Mono; it’s single-seater road legal supercar.


Who are BAC?

BAC were founded in 2011 by Neil and Ian Briggs, with the goal of creating a road vehicle that offers the most authentic and pure driving experience possible, all whilst implementing the very latest racing technology. Developed with both the track and the road in mind, The BAC Mono’s naturally aspirated 2.5 liter powertrain develops 311hp; incredible punch for a car that weighs 570kg!

What’s more, when you combine this with their optimal weight distribution and lightweight structure, the Mono can reach 60 mph in 2.7 seconds; pretty impressive! Interestingly, this isn’t enough for the BAC team, who are looking at ways in which they can improve for their next-generation vehicle. The ever changing demands of BAC’s consumer base led to senior management re-evaluating they key vehicle development technologies.


Solving the challenge of homologation

A key challenge facing BAC is the need to serve a global customer base, ensuring their vehicles comply with different regulatory and safety standards in different regions. These regions have different regulations on a range of elements for a car, such as positional requirements, sight lines and headlights. It’s essential for the BAC team to have a software package that enables flexible design and customization, enabling the design team to design with greater efficiency.

The great advantage of Designcenter is that it allows us to build that entire regulatory framework directly into our 3D CAD model, giving us new levels of confidence and a greater speed of development.”

Ian Briggs, design director and co-founder, BAC


The importance of customer experience with Immersive Design

We live in a world where customers can access more brands than at any point in the past, leading to a higher expectation throughout their buying experience. This is something BAC placed at the center of the technological revolution; their customers expect a high level of customization to suit their needs, a difficult feat to balance against production costs.

Not anymore. BAC are leveraging Immersive Engineering, enabling customers to see their own digital creation in a virtual world, presented to the highest level of realism.

The thing that makes BAC truly unique is the bespoke elements. Siemens’ Immersive Engineering technology allows us to present to the customer exactly what they’re ordering. Being able to sit in their seat fitting jig and see all of the personal customization they want around them, interact with them as if they’re already implemented, is going to get the fire burning with them.

Eliot Marshall, Product Manager, BAC


Watch the full BAC video here


Continue your journey with Designcenter

Jamie Tyler
Senior Marketing Coordinator - Siemens Digital Industries Software

Business Studies was Jamie's degree of choice at university, which he tailored to marketing during his final year. He's always been intrigued by the role high-quality visualization plays in product design. Jamie's first job out of university was with an SDK renderer, giving him the writing experience he needed to tailor visualization content across a range of industries. He also previously worked at Sheffield Hallam University, where he provided key marketing support to students embarking on their journey through higher education. Since joining Siemens Digital Industries Software in 2018, Jamie has built on his visualization expertise to create content across a wide breadth of disciplines. Whilst at Siemens, he has developed his expertise with Designcenter NX CAD software, alongside other Siemens Xcelerator products, including Teamcenter, NX CAM and Simcenter. It's rather fitting that Jamie's story has come full circle with regards to visualization; Jamie is heavily involved in Immersive Engineering; a new collaboration between Sony and Siemens that combines a new XR headset with Immersive Designer; a software package developed by Siemens Digital Industries Software.

More from this author

Comments

One thought about “BAC | Building the next generation supercar

Leave a Reply

This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/nx-design/bac-building-the-next-generation-supercar-with-designcenter/