BAC | Building the next generation supercar
Exciting times! We’re incredibly proud to announce that Briggs Automotive Company (BAC) are moving to the Siemens Xcelerator portfolio. It’s a move that will enable BAC to develop the next generation of Mono; it’s single-seater road legal supercar.
Who are BAC?
BAC were founded in 2011 by Neil and Ian Briggs, with the goal of creating a road vehicle that offers the most authentic and pure driving experience possible, all whilst implementing the very latest racing technology. Developed with both the track and the road in mind, The BAC Mono’s naturally aspirated 2.5 liter powertrain develops 311hp; incredible punch for a car that weighs 570kg!
What’s more, when you combine this with their optimal weight distribution and lightweight structure, the Mono can reach 60 mph in 2.7 seconds; pretty impressive! Interestingly, this isn’t enough for the BAC team, who are looking at ways in which they can improve for their next-generation vehicle. The ever changing demands of BAC’s consumer base led to senior management re-evaluating they key vehicle development technologies.
Solving the challenge of homologation
A key challenge facing BAC is the need to serve a global customer base, ensuring their vehicles comply with different regulatory and safety standards in different regions. These regions have different regulations on a range of elements for a car, such as positional requirements, sight lines and headlights. It’s essential for the BAC team to have a software package that enables flexible design and customization, enabling the design team to design with greater efficiency.
The great advantage of Designcenter is that it allows us to build that entire regulatory framework directly into our 3D CAD model, giving us new levels of confidence and a greater speed of development.”
Ian Briggs, design director and co-founder, BAC
The importance of customer experience with Immersive Design
We live in a world where customers can access more brands than at any point in the past, leading to a higher expectation throughout their buying experience. This is something BAC placed at the center of the technological revolution; their customers expect a high level of customization to suit their needs, a difficult feat to balance against production costs.
Not anymore. BAC are leveraging Immersive Engineering, enabling customers to see their own digital creation in a virtual world, presented to the highest level of realism.

The thing that makes BAC truly unique is the bespoke elements. Siemens’ Immersive Engineering technology allows us to present to the customer exactly what they’re ordering. Being able to sit in their seat fitting jig and see all of the personal customization they want around them, interact with them as if they’re already implemented, is going to get the fire burning with them.
Eliot Marshall, Product Manager, BAC
Watch the full BAC video here
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