Transforming Operations and Customer Value with Insights Hub at Clade Engineering
Clade Engineering is in the middle of a meaningful transformation. Over the past five years, the UK-based manufacturer has evolved from a refrigeration specialist into a complete heating and refrigeration business focused on industrial and commercial heat pumps. At the center of that shift is a clear objective: use data to serve customers better and continuously improve product design.
Building a Data-Driven Feedback Loop
Clade Engineering designs and engineers its own products, which makes real-world performance data invaluable. Using Insights Hub as its primary data collection and storage platform, the company gathers operational data directly from installed equipment. That data provides visibility into operating conditions, performance trends, fault patterns, energy efficiency, and material performance.
Clade uses Siemens Insights Hub as their main collector and storage of data, enabling them to better serve their customers and to use that same data to make their designs better. The result is a continuous feedback loop between field performance and engineering design. Instead of reacting to isolated incidents, Clade Engineering can proactively refine its products to optimize materials and improve energy efficiency.
Speed as a Competitive Advantage
For Clade Engineering, digital transformation is fundamentally about speed and responsiveness. With real-time data flowing through Insights Hub, the team can diagnose faults remotely, analyze issues more quickly, and implement corrective actions faster. In some cases, problems can be resolved before customers even notice them.
If something used to take three or four days and we can now do it in half a day, or even an hour, that’s a massive time saving for us.”
Tim Rooks, Chief Markets Officer, Clade Engineering
For customers, this translates directly into reduced downtime and improved reliability. For Clade Engineering, it creates operational leverage, enabling the company to deliver service agility far beyond what its size might suggest.
AI: Simplifying Interaction and Accelerating Insight
AI represents the next phase of this evolution. Clade Engineering has already identified multiple use cases where AI will create a measurable impact, particularly around technical documentation and knowledge access.
By enabling natural-language queries across technical documentation and machine data, AI-powered copilots can dramatically reduce troubleshooting time and simplify service interactions. When combined with the data foundation built on Insights Hub, AI becomes a force multiplier for both operational efficiency and customer support.
The Power of the Right Partners
Executing this transformation has required the right ecosystem. Clade Engineering selected Siemens for its technology platform and CAD-IT as its implementation partner.
Choosing the right partners is absolutely fundamental. Without Siemens and CAD-IT, we wouldn’t be as far along the path as we are, as fast as we are,”
Tim Rooks, Chief Markets Officer, Clade Engineering
Siemens provides the depth and breadth of industrial technology, while CAD-IT plays a vital role in helping Clade Engineering navigate that portfolio and implement the capabilities that matter most.
Keeping Customer Value at the Center
Throughout the journey, the focus has remained consistent. “There’s so much amazing technology and ideas out there—and it’s changing so fast—you can’t possibly understand it all at once. You have to get stuck in. But always keep an eye on what creates value for you and your customers.”
The mindset experiment boldly, while staying anchored in value, continues to guide Clade Engineering’s approach. Through Insights Hub, the company has built a data-driven bridge between product design, field performance, and customer service.
At its core, the philosophy is straightforward: listen to what the equipment is telling you, learn from it, and use that insight to better serve customers.
