Thought Leadership


By Colin Walls

I often tell people that my job is that of a “professional enthusiast”. I get enthusiastic about products/technologies, then infect other people with that enthusiasm. Well, that is the idea anyway. I enjoy doing this most of all when I get to stand up in front of an audience, as a direct connection with real live human beings is the best way to communicate.

However, there are times when an alternative means of communication is very satisfactory and the usual vehicle for that nowadays is the Internet …

Web seminars – “webinars” – are very popular with both presenters and audience, as they are very cost-effective to host and efficient and convenient to attend. I have presented quite a few over recent years and, even though I miss the “intimacy” of being in the same room as the audience, I do enjoy being able to reach so many people in such a straightforward way. We have also found that even more people access the recorded sessions after the event, which is pleasing.

Although presenting a webinar looks easy – just sit down at the computer, show a few slides and talk – it does actually need a great deal more organization and preparation. I am in the process of planning some new sessions and I will not be shy about promoting them here. But, in the meantime, a couple of my colleagues are running some interesting sessions in the coming weeks:

On 14 November, Andrew Caples [along with Nick Lethaby from Texas Instruments] will present: Reduce power consumption and deliver high performance in embedded applications based on the Sitara AM335x ARM Cortex-A8. If you attend this session, you will learn how to:

  • Add features and keep power consumption under control
  • Free up more processor cycles to improve your systems performance
  • Reduce time to market with an integrated hardware and software solution

Full details of the session and registration may be found here.

On 28 November, Fredrik Ostman will present: Learn how to identify and fix timing issues in embedded Linux applications with LTTng and Sourcery Analyzer. If you attend this session, you will learn:

  • Why and when tracing is useful
  • What LTTng (Linux Trace Toolkit next generation) is
  • How to visualize trace data
  • How to navigate confusing trace data
  • How kernel and user-space trace data can be used together to analyze an application

Full details of the session and registration may be found here.

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This article first appeared on the Siemens Digital Industries Software blog at