More than 20 years of experience in the Hitech industry, as business development and marketing leader in global markets. In recent years led an open innovation program of Siemens Digital Industries, building a network of technology partners in the Industry 4.0 domain. Lead an innovative transition in Go-2-Market methodology within Siemens Industry Software, with clear impact on market penetration and new products introduction (NPIs) https://www.youtube.com/watch?v=UNvb7chpMhY