Thought Leadership

Building better machines with artificial intelligence

By Blake Snodgrass
Rahul Garg
Rahul Garg, Vice-president, Industrial Machinery and Heavy Equipment of Siemens Digital Industries Software

In a recent article in DesignNews, Rob Spiegel, senior editor at Electronic News and Ecommerce Business, interviews Rahul Garg, VP of industrial machinery and mid-market program at Siemens Digital Industries Software. Rahul discusses artificial intelligence (AI) and some of its key ingredients: real-time data, digital twin, cloud connectivity, flexibility, customization, and augmented reality versus virtual reality.

>Read the article.

Myriad pressures are driving machine builders to consider and adopt new designs, simulation and testing methods. Customers are demanding that machines be built to specific, customized requirements. Moreover, global competition in the industrial equipment and machinery landscape requires product differentiation while serving customers faster and more economically than their competitors. Building smarter machines requires smart processes that include AI, digital twins and AR.

Leading industrial equipment manufacturers and machine builders are increasingly challenged to balance productivity with accuracy, reliability and efficiency. Artificial intelligence provides innovative responses to changing customer demands while staying ahead of global competition.

Siemens Digital Industries Software is driving transformation to enable a digital enterprise where engineering, manufacturing and electronics design meet tomorrow.

Xcelerator, the comprehensive and integrated portfolio of software and services from Siemens Digital Industries Software, helps companies of all sizes create and leverage a comprehensive digital twin that provides organizations with new insights, opportunities and levels of automation to drive innovation.

For more information on Siemens Digital Industries Software products and services, visit or follow us on LinkedInTwitterFacebook and Instagram.

Siemens Digital Industries Software – Where today meets tomorrow

About our expert
Rahul Garg is the Vice President for Industrial Machinery & SMB Program, responsible for defining and delivering key strategic initiatives and solutions and global business development. He and his team are responsible for identifying key initiatives and developing solutions for the industry while working closely with industry leading customers and providing thought leadership on new and emerging issues faced by the machinery industry. Rahul’s experience and insight are derived from 25 year career delivering software-based solutions for product engineering and manufacturing innovation for the global manufacturing industry, spanning a career in R&D to program management, sales and P&L management and having focused exclusively on the industrial machinery and heavy equipment industry since 2007.

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This article first appeared on the Siemens Digital Industries Software blog at