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Bridging the Real and Digital: How Optimize My Plant Integrates with Insights Hub to Unlock Smart Manufacturing

In today’s fast-moving industrial landscape, creating a digital twin is only the first step. The real value comes from calibrating that twin so it mirrors real-world performance and then using it to support everyday decisions. Explore key insights about how this integration, which was featured at Siemens Plant Simulation User Conference, and how it drives operational transparency, efficiency, and sustainability across the shop floor.

At this year’s Plant Simulation Users Conference during Realize Live 2025 in Amsterdam, Siemens presented a key topic at the heart of digital transformation: Integration of Optimize my plant with Insights Hub: Connecting the Real and Digital World.

Calibrating Your Digital Twin: Why It Matters?

A simulation model alone is a powerful concept but without real-world data, it remains hypothetical. By feeding Optimize my plant with live production metrics from Insights Hub, the digital twin becomes a dynamic, decision-ready system.This integration delivers higher-fidelity models, more accurate and timely predictions. Allowing to adjust key parameters like MTTR and MTTB

Breaking Down Barriers to Scale

One of the biggest challenges in simulation is making it accessible beyond technical experts. While engineers thrive with complex models, shift leaders and production managers need something more intuitive. Optimize my plant solves this with a user-friendly interface that provides real-time KPIs, enabling all levels of the organization to act on data rather than gut feel.

From Insight to Action: Smarter, Greener Shifts

With Optimize my plant connected to Insights Hub, manufacturers can fine-tune performance shift by shift improving OEE, reducing energy consumption, and cutting carbon emissions. During the session, a live demo on carbon footprint optimization led to engaged conversations about applying these capabilities in real operations. This shift-level visibility enables: Smarter maintenance planning, agile production adjustments and real-time sustainability decisions. If you’re exploring how to turn raw factory data into operational gold—or want to bring simulation closer to the shop floor—this integration is the next step.

It’s time to turn your digital twin into real-world advantage.

Kelly Gallagher
Digital Marketing Manager

Digital Marketing Manager | Digital Manufacturing Software | Siemens Digital Industries Software

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/tecnomatix/bridging-the-real-and-digital-how-optimize-my-plant-integrates-with-insights-hub-to-unlock-smart-manufacturing/