“I want it, and I want it now!”
You may have heard these words come out of your child’s mouth at one point or another, or perhaps your inner child has stamped its foot while snarling this phrase. Whatever the case may be, the fact remains that we live in a culture of now.
The ever increasing speed at which technology improves and changes has conditioned society to want new and improved products sooner. While we may not always express our wants in such a straightforward and demanding way, the expectation is there.
“The development lifecycle at Nissan is being shortened all the time,” Nissan senior engineer Ian Keen says. “Customer demands are ever increasing.”
This phenomenon is not unique to Nissan. So what does this mean for you as an engineer? You face pressure to not only get products out faster, but you’re also expected to be better at what you do.
Nissan decided the solution was to improve their process by improving their PLM solution, according to vice president of Nissan vehicle design and development in Europe, David Moss.
“NX offered us a lot of advantages from both the quality and timing perspectives,” says David.
Nissan engineers saw the immediate benefit to their work as well. Analysts at Nissan were able to use to meet record emissions targets on the new Nissan Qashqai by reducing unnecessary weight in the vehicle.
Engineers from Nissan also noted the ease of having a fully integrated software solution. “Siemens PLM allows us to do everything that we need to do in our job right from working with styling data all the way through to creating the engineering data, the production release data and the maintenance phase after that. It’s all there,” says senior engineer Dean Bailey.