Achieve an Aftermarket Business Profit Powerhouse with PLM + CRM + AI

By Kerri Doyle

For many manufacturers, the aftermarket—the essential services, parts, and support provided after an initial product sale—is often seen as an unavoidable expense. But what if aftermarket business could be your most dynamic source of profit? For too long, the immense potential within aftermarket operations has been overlooked. It’s time to transform your aftermarket division from a mere cost center into a high-margin revenue stream. Bridging the gap between engineering and the customer experience using PLM + CRM + AI is key to this exciting shift.

PLM + CRM + AI to boost aftermarket business success

Your products are already hard at work in the field. Each one represents an ongoing opportunity for connection, upgrades, part sales, support, and delivering additional value. When managed strategically, experiences related to assets in your installed base can cultivate incredible customer loyalty, generate resilient revenue streams, and even provide a buffer against market fluctuations. Combining product lifecycle management (PLM) and its service lifecycle management (SLM) capabilities, with customer relationship management (CRM), powered with AI, you’ll realize significant benefits in aftermarket service and sales processes, such as higher first-time-fix rates, optimized spare parts management, accelerated asset monetization, and dramatically compressed opportunity-to-quote cycles. Imagine the positive ripple effect on both your bottom line and customer satisfaction!

At its core, Teamcenter SLM extends the proven principles of PLM across the entire service journey. It’s about weaving a digital thread that seamlessly connects every piece of information, from initial product design all the way through to field service execution and aftermarket sales. When you combine this with the customer insights from CRM and the power of AI, you get a truly intelligent system. With this comprehensive approach to aftermarket business – bringing together the product truth from Teamcenter and the customer 360 from Salesforce – you ensure that your service and sales teams are equipped with precisely the right information, at the opportune moment, to deliver truly exceptional support.

AI powered Teamcenter SLM for Salesforce

The Teamcenter SLM for Salesforce app uses agentic AI to automate complex aftermarket workflows, helping manufacturers accelerate the growth of their aftermarket business revenue and gain customer loyalty – achieving service excellence, asset monetization, and optimized opportunity-to-quote. Imagine the power of Siemens’ Industrial AI working in tandem with Salesforce Agentforce. Innovative agent-to-agent AI capability allows Salesforce agents to access product truth directly from Teamcenter without requiring an engineer’s intervention. This means faster, more accurate responses for customers, and a dramatic reduction in resolution times, further solidifying the combined power of PLM and CRM.

Join us at Dreamforce 2026

Interested in learning more about the power of PLM + CRM + AI? The Salesforce AI event of the year – Dreamforce 2026, is right around the corner – September 15 – 17^th in San Francisco – and Siemens and Salesforce have partnered to offer a central hub for manufacturers at the event. The Siemens and Salesforce Manufacturing Lounge is designed to bring together manufacturers and industry leaders for three days of thought leadership, collaboration, and focused conversations around solutions that target aftermarket business success.

Designed as a manufacturer’s space for meaningful engagement, the lounge will host a carefully curated agenda of theater sessions and product demos of solutions that are designed to help manufacturers thrive in aftermarket business. There is plenty of meeting space to collaborate with your peers or meet with solution experts – not to mention a coffee bar and planned happy hours. Connect with us to learn more about the Siemens and Salesforce Manufacturing Lounge .