Dreamforce 2026 Highlight: Siemens and Salesforce Manufacturing Lounge

By Kerri Doyle

Attending Dreamforce 2026 in San Francisco? If you’re a manufacturer interested in boosting revenue in aftermarket business, you’ll want to check out the Siemens and Salesforce Manufacturing Lounge, located in the East Café (formerly B Bar) near the Moscone Center.

About the Siemens and Salesforce Manufacturing Lounge

The Salesforce AI event of the year – Dreamforce 2026, is right around the corner – September 15 – 17^th in San Francisco – and Siemens and Salesforce have partnered to offer a central hub for manufacturers at the event. The Siemens and Salesforce Manufacturing Lounge is designed to bring together manufacturers and industry leaders for three days of thought leadership, collaboration, and focused conversations around solutions that target aftermarket business success.

Designed as a manufacturer’s space for meaningful engagement, the lounge will host a carefully curated agenda of theater sessions and product demos of solutions that are designed to help manufacturers thrive in aftermarket business. There is plenty of meeting space to collaborate with your peers or meet with solution experts – not to mention a coffee bar and planned happy hours.

✅ Register today!

Save your spot for a meeting with Siemens and partners, take in a theater session, and let us know how we can help you achieve aftermarket business success!

☕ Visit us in the East Café (formerly B Bar)

Located at East Café (formerly B Bar) right next to the Moscone Center, the lounge offers a dedicated space for manufacturers to explore how connected PLM and CRM, infused with AI – is transforming aftermarket business – accelerating asset monetization and service excellence, and optimizing CPQ processes.

📅 September 15 – 17^th

📍 East Café (formerly B Bar)

What to Expect at the Lounge

🎯 Thought Leadership Theater

Join sessions with Siemens, Salesforce, leading manufacturers, and partners exploring the future of manufacturing, service transformation, and aftermarket growth. The agenda of sessions is coming soon and can be found here. The theater is located inside the East Cafe.

💻 Solution Demonstrations

See how AI and connected PLM and CRM are transforming service and aftermarket business. Experience the power of AI and AR-ready solutions first-hand and talk to the experts about real world service and aftermarket use cases powered by Siemens, Salesforce, and Partner solutions.

Siemens and Salesforce manufacturing lounge demo area

🤝 Executive Meetings

Connect with Siemens experts in dedicated meeting spaces for focused, high-value discussions aligned to your business priorities.

☕ Coffee Bar and Happy Hours

Join us for cocktail hours September 15 & 16 starting at 3:30pm. Sip on a specialty beverage while you get inspired by your peers and thought leaders. This space is perfect for indulging in a relaxed setting to connect with Siemens, Salesforce, partners and your peers before Dreamforce evening events.

Direct Access to Manufacturing Solution Leaders

Take advantage of opportunities for strategic discussions and problem-solving with product management teams from Siemens, Salesforce, and solution partners.

Don’t miss this opportunity at Dreamforce – visit us in the Siemens and Salesforce Manufacturing Lounge – book a meeting with us – reach out for more information.

We hope to see you there!