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ICYMI: Siemens Manufacturing Lounge at Salesforce Dreamforce 2025

Dreamforce is an annual event that brings together the global Salesforce community and is considered the largest AI event in the world. This year the event drew over 50K people, and it did not disappoint! The event was hopping with thousands of sessions and workshops, keynote speeches from industry leaders, and networking opportunities.

This year, Siemens proudly hosted a Siemens-Salesforce manufacturing lounge located at the heart of Dreamforce activity, in downtown San Francisco – B Restaurant & Bar, Moscone Center. The lounge was a center-stage for digital transformation discussions, especially around the Siemens-Salesforce partnership and the power of PLM + CRM + AI.

Where conversations on digital transformation begin

In addition to a coffee bar and lovely indoor and outdoor meeting space where plenty of lively conversations were held, the manufacturing lounge offered an area where visitors could take in live product demonstrations that highlighted connected and AI-powered PLM and CRM through a comprehensive digital twin. Visitors in the lounge were able to interact with the product experts and enjoy meaningful conversations while exploring real-world uses cases in the context of service lifecycle management (SLM) and aftermarket business. Solutions demonstrated included:

  • Siemens Xcelerator solutions
    • Teamcenter PLM and service lifecycle management (SLM)
    • Teamcenter SLM for Salesforce featuring service excellence, CPQ optimization, and customer portal experience
  • TeamViewer visualization and AR, integrated with Siemens Xcelerator solutions

Building connections through shared learning

Our digital transformation theater offered interactive and thought-provoking sessions delivered by outstanding presenters from TCS, Honeywell, Eaton, Salesforce, Valantic, TeamViewer, Capgemini, Vigience, Uptima, and Siemens. A special thank you to all of our presenters!

Learn more about the power of connected PLM + CRM + AI for aftermarket business success – watch the webinar.

Together with our partners and customers, we explored how manufacturers can unlock new business value through aftermarket services, AI-driven innovation, and connected ecosystems. Some even sat down to chat with me in our digital transformation podcast studio – be sure to watch for these podcasts coming to our Siemens and Salesforce site.

✅ How agentic AI is transforming service operations with a 360° view of product and customer data
✅ Making complex service documentation conversational with visual AI tools
✅ Using digital twins to accelerate asset monetization and drive customer loyalty
✅ Bridging the last mile in service with augmented reality and frontline enablement
✅ Integrating PLM, CRM, and ERP to streamline quoting, spare parts, and service workflows

Unforgettable experiences

In addition to Siemens-hosted happy hours in the manufacturing lounge, the event also included great entertainment – I loved watching Jewel perform live. We had a perfect view from our lounge rooftop – while I know many of my colleagues enjoyed rocking out to Metallica at the Chase Center.

All in all, the event was a great success, and I was honored to attend and meet and talk with so many interesting people in the manufacturing world. Thank you to everyone who made this year’s event, and the Siemens-Salesforce manufacturing lounge experience – something special.

Until next year!


Want to learn more about the power of connected PLM + CRM + AI?

Teamcenter SLM for Salesforce helps you connect with your customers in an entirely new way. Service is executed right the first time, while your service and sales team are empowered with product knowledge to drive-up additional revenue.

You can catch the latest happenings in the Siemens-Salesforce partnership by visiting us here.

Kerri Doyle
Senior Product Marketing Manager

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/service-lifecycle-management/2025/10/22/icymi-siemens-manufacturing-lounge-at-salesforce-dreamforce-2025/