Experience Virtual-to-Vehicle for the SDV with PAVE360 at Embedded World 2025

At this year’s Embedded World, the focus for the PAVE360 team is once again Software Defined Vehicle (SDV) . At our booth we will be sharing a wide range of demos that guide customers through the process of taking their designs, be it for SoC, ECU or System-of-Systems, from virtual-to-vehicle.
Developers must consider the step change in complexity for the SDV
SDVs are more complex systems as they need to communicate with other vehicles, the roadside, cloud, and more. Traditional development methodologies cannot hope to address these new complexities. Until now vehicle developers relied on availability of hardware before implementing software. SDV developers will need to develop both hardware and software in parallel and use new methodologies to modernize the development process and keep up with SDV requirements.
In this new process, awareness of system level context must be prioritized and not a post-integration after-thought. Architecture exploration will enable developers to design-in confidence by gaining an objective understanding of how their system will perform with the new SDV workloads. Software driven design methodologies need to be central in this process, ensuring that software features lead hardware requirements and that hardware becomes an optimization variable rather than a fixed constraint. Developing software as early as possible in this new environment is essential.
PAVE360 delivers on modernizing the development flow

Our demos wills showcase the essential elements of this flow and include submissions from ecosystem partners:
Architecture exploration:
- PAVE360 can investigate new architectures for both software and hardware, long before first hardware, for key data-led decision making
How to change from “Hardware driven” to “Software driven” development:
- We demonstrate how to build virtual SoC models in the cloud, with near real-time executions speed, enabling customers to start fast and early, before hardware is available.
- Elektrobit will show a real-time simulation of software, alongside hardware running safety critical software
How to implement hardware and software co-design:
- Rising complexity in the SDV, means the integration stage of Hardware and Software can be a critical failure point. It is simply too late to wait for HW to begin integration. By modelling system hardware and software together, failures can be identified early.
- We can demonstrate multi-fidelity PAVE360 solutions that use run-fast, run-accurate to generate key metrics and identify failure points
How to be “System aware”:
- PAVE360 solutions are not just for vSoC modelling, users can build a system-level digital twin by combining vECUs and incorporating real-world input and physical hardware
- Our new and updated ‘Mini Autonomous Reference Vehicle” (MARV) demonstrates this concept in action and a new interactive IVI demo featuring Outrun Automotive HMI from Qt
That PAVE360 supports the full CI/CD development flow, including test and validation:
- A digital twin is not just for pre-hardware modelling and development, it can be used later in the CI/CD process, such as, for test and validation of new features or fixes introduced in OTA updates
- Wipro will show how they used PAVE360 to build vECU for their test and validation process offering
- Tracetronic will show how their electronic test software for IVI applications, can be used to start testing early, pre HW
Real world validation
- PAVE360 can demonstrate today how digital twin can be used in conjunction with real hardware, including actual production vehicles to give real-time modelling results
All these elements combine to show that PAVE360 solutions makes virtual-to-vehicle a reality. Come and see us in Hall 4, Booth 530 to find out more!