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Bill McInnis
A representation of the digital twin. Customer success has become vital for partners to ensure customers accomplish their goals by navigating phases of engineering via the digital thread.

Bridging the digital thread: a customer success imperative for Siemens partners

January 23, 2026

Transforming connectivity into tangible business value for industrial leaders Introduction Industrial organizations are under immense pressure to reduce time to…

By Bill McInnis
3 MIN READ
Shot of two professionals talking about software renewals together while sitting in a modern office

Renewals are at the core of SMB SaaS success 

April 30, 2025

In the fast-paced world of software-as-a-service (SaaS), ensuring sustainable growth is a challenge, especially for small and medium-sized businesses (SMBs)….

By Bill McInnis
3 MIN READ
A man holds a small piece of paper that has the words "A satisfied customer is the best business strategy of all" printed on it.

Customer Success evolution: from reactive engagement to strategic partnership 

June 13, 2024

Customer Success has morphed from a little-known customer service activity into a critical business strategy for fostering loyalty and driving…

By Bill McInnis
4 MIN READ

Is it time to add a customer success practice to your business?

February 1, 2022

The widescale deployment of SaaS offerings continues to drive impressive growth for customer success platforms. With expectations of reaching $3.1…

By Bill McInnis
4 MIN READ