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LAER maturity summarized

Executive digest: the business case for LAER maturity

Three questions came up repeatedly this year, all from owners and principals, and none of them were about whether lifecycle…

Financial Case For LAER Maturity

Making the Financial Case for LAER Maturity

The hardest question I’ve been asked this year came from a partner principal, and it wasn’t about money. “Siemens has…

Customer conversations can be simulated in AI

Turn AI into your toughest customer and improve every conversation

Most salespeople prepare for a customer conversation by reviewing the opportunity, reading previous notes and deciding what they want to…

Business case

How to build a simple business base for LAER maturity

Partners do not need an advanced financial model to justify investing in Customer Success. They need a clear view of…

sales thinking

Stop using AI as a yes-man: Make it challenge your sales thinking

Most people use AI to get answers. Help me prepare for this meeting. Summarise this opportunity. Tell me what I…

Zugspitze Digital Thread IT/OT Convergance

One Mountain. Two Seasons.

What the Zugspitze taught me about IT/OT convergence and why the digital thread is the path between them. Garmisch-Partenkirchen sits…

renewals

The economics of LAER maturity: why lifecycle discipline protects partner margins

“I’m a small partner with limited staff and tight margins. How can I afford the costs associated with an effort…

AI Bots are not the same as AI Agents.

AI bot vs AI agent: What’s the difference and which should sales teams use?

The term “AI agent” is everywhere. A tool answers questions about your products and someone calls it an agent. Another…

Chat and Work

ChatGPT Work mode for sales: Chat vs Work and GPT-5.6 explained

Most salespeople already use ChatGPT. They ask it to improve an email, prepare discovery questions, research an industry or challenge…