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Zugspitze Digital Thread IT/OT Convergance

One Mountain. Two Seasons.

What the Zugspitze taught me about IT/OT convergence and why the digital thread is the path between them. Garmisch-Partenkirchen sits…

renewals

The economics of LAER maturity: why lifecycle discipline protects partner margins

“I’m a small partner with limited staff and tight margins. How can I afford the costs associated with an effort…

AI Bots are not the same as AI Agents.

AI bot vs AI agent: What’s the difference and which should sales teams use?

The term “AI agent” is everywhere. A tool answers questions about your products and someone calls it an agent. Another…

Chat and Work

ChatGPT Work mode for sales: Chat vs Work and GPT-5.6 explained

Most salespeople already use ChatGPT. They ask it to improve an email, prepare discovery questions, research an industry or challenge…

Pre-test

Pre-Test Modal Validation for NASA-STD-5002B: Making Sure Your Sensor Layout Can Support Correlation Before Test

The current space market has shifted from exploration to exploitation. Commercial profitability now drives the space economy. The need for…

Quantification

Quantification formulas: how to put numbers behind customer value

Most sellers know they should lead with value rather than product features. The difficulty is turning that principle into a…

AI projects explained

Stop starting from scratch: How AI projects improve everyday work

Most people do not have an AI problem. They have a context problem. All new AI projects with the same…

Value selling is just as important as product knowledge.

Value selling in manufacturing software: how AI helps sellers prepare better

Selling enterprise software has changed, and I think we need to be honest about what that means for all of…

Clay can help scale outbound sales reach

What building a Clay-to-Outreach workflow taught me about scaling outbound sales

I am a salesperson, not an integration specialist. I understand the commercial problem, the behaviour we need from sellers and…