Realize LIVE blog series: Siemens and Sony | Partnering to introduce immersive engineering

By Drew Wilson

Welcome to our new series spotlighting the incredible innovations our customers showcased at Realize LIVE 2024. This event provides a fantastic platform for customers to share their latest developments, and Sony’s presentation offered an exciting glimpse into the future.

Collaboration unveiled

In a groundbreaking partnership, Siemens and Sony have joined forces to push the boundaries of immersive engineering. This collaboration was highlighted by Hirohito Kondo from Sony during a recent session, emphasizing its pivotal role in the development of Sony’s cutting-edge head-mounted display.

Behind-the-scenes insights

Masafumi Yoneda, a senior engineer at Sony, provided an in-depth look at the meticulous design process behind their head-mounted display. He shared, “We wanted to create a kind of a further paradigm shift… for the designers’ productivity improvement.” This statement underscores the innovative spirit driving this project.

The image shows someone using the Sony HMD viewing an aircraft engine.

Cutting-edge features

The headset is packed with impressive specifications, including:                                                                    

  • 8K resolution (4K per eye)
  • Proprietary lenses for high-definition image fidelity
  • Qualcomm Snapdragon XR2 Plus Gen 2 processor for a seamless mixed reality experience

These features ensure that users experience unparalleled visual clarity and performance.

Design philosophy

Sony’s mission to commit to creators and deliver ‘Kando’—a term that signifies moving emotions and feelings—drives their product innovation. The seamless integration of hardware and software aims to provide a fluid transition between virtual and real environments, significantly enhancing the user experience.

Productivity enhancement

One of the primary goals of this partnership is to boost designers’ productivity. Masafumi Yoneda from Sony states, “We can expect considerable efficiency gains, about 28 percent compared, when we think about content operating time.” This highlights the substantial improvements in efficiency that can be achieved using the head-mounted display in conjunction with NX CAD software.

User-centric design

The design of the headset focuses on all-day comfort and ease of use. The display unit is one of the first to be designed to accommodate glasses and can be effortlessly flipped up with just one hand, ensuring comfort during extended periods of use and a seamless transition between real and virtual spaces.

The image shows someone using the Sony HMD viewing a power hand tool.

Competitive advantage

The partnership between Sony and Siemens exemplifies the potential of immersive engineering to drive innovation and enhance productivity in design workflows. The integration of high-resolution displays, intuitive controllers, and ergonomic design demonstrates their commitment to empowering creators and engineers in a new era of technological advancement.

This collaboration not only showcases the technological prowess of both companies but also sets a new standard for productivity and innovation in the field of immersive engineering. The future looks promising as Sony and Siemens continue to push the envelope, empowering designers and engineers to achieve more with cutting-edge tools and technologies.

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This article first appeared on the Siemens Digital Industries Software blog at