All Corporate

Quantification formulas: how to put numbers behind customer value

Most sellers know they should lead with value rather than product features. The difficulty is turning that principle into a...

By Benedict Russell

Academic and Future Workforce

Why industry credentials hold the key to solving the engineering skills gap

Forward-thinking manufacturers are addressing the skills gap with credentialing programs that develop engineers with the exact digital skills and mindset today's roles demand.

Academic and Future Workforce

The Spark of Curiosity

Author: Inga Becker, R&D Strategy Professional at Siemens # Last weekend, my family and I, along with some classmates, attended...

Stop starting from scratch: How AI projects improve everyday work

Most people do not have an AI problem. They have a context problem. All new AI projects with the same...

By Benedict Russell

Employee Spotlight

Pam Marko on career paths for creatives and preference marketing in engineering software

Pam Marko has spent most of her career in advertising and marketing positions in Metro Detroit, but her heart clearly belongs on the farm....

By Natalie Navales, Geoff Koch

Value selling in manufacturing software: how AI helps sellers prepare better

Selling enterprise software has changed, and I think we need to be honest about what that means for all of...

By Benedict Russell

Cre8Ventures (Siemens EDA)

ComposabilityPro Named Governance & Intelligence Partner for the Siemens Cre8Ventures Digital Twin Marketplace

As the Siemens Cre8Ventures Digital Twin Marketplace continues to grow, robust governance, transparent decision-making and evidence-backed technology assessment are becoming...

By Carson Bradbury

What building a Clay-to-Outreach workflow taught me about scaling outbound sales

I am a salesperson, not an integration specialist. I understand the commercial problem, the behaviour we need from sellers and...

By Benedict Russell

Day one: energy, momentum and getting started at Realize LIVE Europe

Round-up of all the action on the ground at Realize LIVE Europe day one.