Key takeaways from Pune DM Expo 2024

I am excited to share the highlights from the Pune DM Expo 2024, a major event for Digital Manufacturing (DM) held in Pune, one of Asia’s largest research hubs. The event, held on August 28th, was a huge success, showcasing technologies transforming industries worldwide. With 25 booths, the Expo featured advancements in Digital Threads, Generative AI, PLM X, and Product Demos. I thought Service Lifecycle Management (SLM) was one of the most exciting among the many innovative solutions. Teamcenter SLM enables discrete manufacturers and owner-operators (O/O) to drive service planning, improve design for serviceability, and optimize asset in-service use and operations more effectively. It provides a PLM-based digital thread that connects all aspects of service information across the extended service value chain.

Pune DM Expo experience

During the Expo, customers, and colleagues explored Siemens’ DM solutions, engaging with experts and asking questions. At the SLM booth, our expert, Ashish Dubey (Business Development, Teamcenter SLM), demonstrated how SLM provides value when integrated into a company’s business model. He explained how our service lifecycle capabilities empower sales and service teams to become revenue generators. For example, they can offer product upgrades, spare parts, and service contract upgrades. Ashish also talked about the possibilities of moving to an asset-as-a-service model, where customers pay based on performance metrics like output and uptime instead of buying the product.

Shifting to a service-focused strategy with SLM

Let’s talk more about some of the key features that were presented in the event that caught my eye.

It was clear to me that from planning for service to keeping an eye on things in real-time, Teamcenter SLM helps manufacturers stay ahead with proactive maintenance, and get the most out of their assets. It’s all about making sure that every product performs at its best from start to finish.

The strength of product 360 and customer 360

One of our automotive industry customers was curious to see how servitization could help them grow their revenue. Servitization is the transformative process where companies focus on service-related business models. One of the challenges I heard them mention was about how they can grow their revenue in the near and medium term and whether their business strategies include new aftermarket service opportunities. We learned that manufacturers need a system that manages both product-focused and customer-focused processes. Fortunately, Siemens has recently partnered with the leader in customer relationship management (CRM), Salesforce. Salesforce CRM provides its users with the full customer story or customer 360. This manages everything about the customers from marketing, sales, operations, and commerce. Teamcenter PLM provides the product 360, it manages everything around the product lifecycle process including design, manufacturing, and service-related information. We can say that closing the gap between customer 360 and product 360 in one solution will help to accelerate servitization. The good news is we have an app for that! Be sure to check out Teamcenter SLM for Salesforce.

Intuitive service instructions with Teamcenter SLM

Another key capability from SLM I observed is the feature of Tech Pubs, which provides step-by-step instructions for service technicians, enabling them to complete tasks efficiently and improve first-time fix rates. Because Teamcenter SLM is based on PLM, we can include 3D visuals, animations, and even AR in these service instructions to improve service efficiency.

How Teamcenter SLM drives servitization

A major trend I believe in the manufacturing industry is the shift towards servitization. As we discussed manufacturers are facing challenges to grow their revenue and they are also dealing with more complex products and processes while aiming to improve service efficiency.

Reasons to move towards servitization

• New revenue streams
• Revenue diversification
• Differentiate in the market
• Continuous product improvement
• Establish deeper customer relationships

To create asset-based customer journeys, we are bringing engineering and service data closer to customer service, which is helping our customers generate new revenue opportunities and differentiate from their competition. With Teamcenter Service Lifecycle Management(SLM) along with Salesforce CRM, we are enabling our customers to transform their business into servitization.

Ashish Dubey (Business development, Teamcenter SLM)

Teamcenter SLM improves service efficiency significantly and can be a major factor in driving growth and success in the aftermarket. Learn more about servitization here!

Learn more

These are my key takeaways from the Pune DM EXPO 2024. Interested in learning more about Service Lifecycle Management?

Watch the video to learn more about the role of SLM in service excellence.

Discover more about Service Lifecycle Management by clicking here.