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How Immersive Engineering is changing furniture design | A Siemens, GlobalData and Polipol webinar

October 8, 2025 • 2 MIN READ
By Jamie Tyler

We recently hosted a webinar with GlobalData to showcase how Polipol are implementing Immersive Engineering technologies into their workflow. Watch the on-demand webinar using the link below.

How Immersive Engineering is changing furniture design with Polipol | Webinar

Watch the on-demand webinar

Well, what’s the webinar about?

Polipol are one of the largest furniture manufacturers in Europe, specializing in upholstered furniture production. They are known for placing quality, innovation, customer focus and sustainability at the heart of everything they do.

Along the way, Polipol have encountered their own challenges to overcome, including:

An ever-changing landscape

An ever-changing landscape.
Polipol have always been aware that growing diversity, rising complexity and cross-location collaboration were going to cause obstacles.

The ‘realization’

Whilst everyone loves traditional methods, it’s not enough. Today’s fast-paced market means customers are always demanding more; a stark realization by the Polipol team.

The need for a digital shift

With that in mind, Polipol knew there was a need for smarter collaboration, faster development, and the need to preserve ‘product emotion’ during production


Learn from the Polipol team on their digital transformation journey, and the importance of using products from the Siemens Xcelerator Portfolio to stay ahead of the competition.

How Immersive Engineering is changing furniture design | Webinar

Watch the on-demand webinar

ICYMI

Earlier on in the year, we hosted the first webinar with GlobalData, focusing on how XR and AI are changing the future of product engineering. We focused on how:

  • Physical prototypes can be costly
  • An inability to get a true sense of scale
  • There’s a real disconnected approach to design

This is your opportunity to register for the on-demand webinar and learn how the Siemens Xcelerator portfolio is built on XR and artificial intelligence.

How AI and Immersive Engineering are changing the design landscape | Webinar

Watch the on-demand webinar
Jamie Tyler
Senior Marketing Coordinator - Siemens Digital Industries Software

Business Studies was Jamie's degree of choice at university, which he tailored to marketing during his final year. He's always been intrigued by the role high-quality visualization plays in product design. Jamie's first job out of university was with an SDK renderer, giving him the writing experience he needed to tailor visualization content across a range of industries. He also previously worked at Sheffield Hallam University, where he provided key marketing support to students embarking on their journey through higher education. Since joining Siemens Digital Industries Software in 2018, Jamie has built on his visualization expertise to create content across a wide breadth of disciplines. Whilst at Siemens, he has developed his expertise with Designcenter NX CAD software, alongside other Siemens Xcelerator products, including Teamcenter, NX CAM and Simcenter. It's rather fitting that Jamie's story has come full circle with regards to visualization; Jamie is heavily involved in Immersive Engineering; a new collaboration between Sony and Siemens that combines a new XR headset with Immersive Designer; a software package developed by Siemens Digital Industries Software.

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/nx-design/how-ai-and-immersive-engineering-are-changing-furniture-design/