Exciting times ahead for Nissan

By JerrySarfati

INissan’s view, the global automotive industry is now engaged in “one of the greatest engineering competitions in history.” Carlos Ghosn, Nissan’s CEO and president, writes on the company’s website, “In pursuit of environmentally sustainable mobility, we are now engaged in a great race…[that] will change almost every facet of the car in the years ahead and…distinguish the winners from the rest.”


To ensure that Nissan is one of the winners, the company is now building on the success of a program Ghosn initiated in 2001. Called V-3P (Value Up for Product, Process and Program Innovation), this comprehensive plan positions the company well for the challenges facing the auto industry. In addition to the mandate for more environmentally friendly vehicles, the challenges include on-going time-to-market pressures, global markets and global supply chains.

The foundation of the V-3P program is product lifecycle management technology from Siemens PLM Software, specifically I-deas™ and NX™ digital product development software andTeamcenter® digital lifecycle management software. “Siemens PLM Software is the main solution for our V-3P innovation process,” says Keigo Fukushi, general manager and V-3P program director at Nissan. “Ideas and NX form the core design system, and Teamcenter manages all the data.”

Read the full case study to learn more about how a highly successful PLM implementation at Nissan helped reduce vehicle development time by 50 percent, improve quality by 80 percent, and exceed ROI targets.



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This article first appeared on the Siemens Digital Industries Software blog at