Who says green doesn’t sell?

By Christian Kelley

At this point, I think almost no one, but its clear that Apple certainly does not. Of all the new speeds and feeds that Steve Jobs went through today (Genius looks really interesting, albeit perhaps borrowing generously from Pandora), the one part of his pitch that had nothing to do with the product itself, but rather how the product is made (thanks to engadget for the coverage):

Makes me wonder how quickly other manufacturers will start to talk more directly about their green manufacturing credentials to their customers as part of their marketing program. It wasn’t too long ago that ‘Quality was job 1’ – how long until we see ‘Recycling is job 1’?

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This article first appeared on the Siemens Digital Industries Software blog at