Welcoming Jeff Hojlo to our Blog Squad

By Dora Smith


Folks, I want to introduce you to a new blogger on our team – Jeff Hojlo. He has more than 17 years of experience in our industry as an analyst, researcher and product marketer.

You may have already seen some of Jeff’s blogging in the past on the Tech-Clarity blog, where he addressed customer needs management.

Jeff has worked with start-ups and large tech companies to improve their business through effective product roadmaps and launches.

In his past he has been a research analyst for AMR Research focused on PLM software across high-tech, CPG and retail industries. He’s done research specific to the use of social networking to improve customer needs management.

Jeff will share his perspective on PLM’s role in CPG, even to specific segments such as outdoor sports marketing. He’ll share updates in our product that address PLM CPG among other topics like sustainability.

So join me in welcoming Jeff.


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This article first appeared on the Siemens Digital Industries Software blog at