LEGO World 2012 and Siemens PLM Software

The 11th annual LEGO World Fair was held in Copenhagen, Denmark on Feb 16 – Feb 19 2012. In addition to 16 trucks filled with 10 tons of LEGO’s, Siemens PLM was there to demonstrate tools that Lego plans to use to manage the digital world.

Going beyond the physical brick and into augmented reality, video games and mobile applications, Lego is using NX software to design, control and manage the data that is needed to create new products. More than 40,000 people who attended the show were able to see the technology first hand, which is the result of a 20 year partnership with Lego.

Being National Engineers Week in the U.S., it’s important to note that having future engineers see this technology first hand is helping to “inspire the builders of tomorrow”.

P.S. I’m the proud father of an Engineer, that grew up playing with Lego’s!Smiley Happy






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This article first appeared on the Siemens Digital Industries Software blog at