Interview with Craig Rode from Microsoft

By Christian Kelley

Before I started into all this online stuff, I was in charge of the alliance we formed with Microsoft.  Way before that, I used to work with a guy named Craig Rode when we were both responsible for the marketing of some CAD/CAM/CAE products.  Now Craig is at Microsoft so I got the chance to both catch up with Craig and with the state of our alliance at PLM Connection.  In the video below I ask Craig about what’s changed in the last few years in the Microsoft – Siemens PLM Software alliance, the role that platform providers play in helping customers get value out of PLM and how Office has developed as a platform.

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This article first appeared on the Siemens Digital Industries Software blog at