CES 2025 preview: Siemens for Startups

Siemens hosts dedicated booth and sessions for startups at CES 2025 

Eureka Park at CES is the hotspot for startups, offering a unique chance to launch new products, services, or ideas.  Entrepreneurs and emerging startups can join us to connect with mentors, investors, and industry leaders who can help drive their success. 

Why the focus on Startups?

No one can do it alone.  By collaborating with startups, we combine their speed and disruptive thinking with our industry experience and customer base.  Through the Siemens for Startups portfolio, we provide startups with access to our software, work together to transform their ideas into reality, and connect their solutions to our global ecosystem to help them scale.

Annika Hauptvogel, Head of technology and innovation management, Siemens.  

Startups play a unique role in the innovation ecosystem: as valued customers who benefit from Siemens’ products and solutions, and as agile partners whose innovations enhance the value Siemens delivers to its customers. By collaborating with startups, Siemens accelerates breakthrough ideas to reach industries faster, empowering its customers to tackle global challenges more effectively with cutting-edge technologies, tools, and solutions. While Siemens for Startups works closely with Next47, which remains dedicated to venture capital, this initiative does not involve direct investment. Instead, it serves as a strategic, cross-functional platform that connects startups with Siemens’ teams and resources. 

The new comprehensive portfolio for startups consisting of three pillars: 

• Collaborate: Siemens values the innovation startups bring and collaborates strategically by becoming an early customer and co-developing solutions. This creates a win-win: Siemens gains advanced capabilities, startups secure early revenue to fuel growth, and customers benefit from cutting-edge solutions tailored to their needs.
• Connect: Startups in the Siemens Xcelerator Ecosystem gain a global platform to grow and innovate. By onboarding them as sellers on the Siemens Xcelerator Marketplace, Siemens shifts the focus from showcasing portfolios to solving real customer needs, fostering collaboration and sustainable growth
• Grow: Siemens empowers startups with access to essential software tools at reduced prices—or even for free. This support helps startups scale faster, eliminating the need to develop tools from scratch, boosting their competitiveness, and easing their integration into Siemens’ ecosystem 

Which startups can I meet?

The Siemens startup team will be joined on the booth in Eureka Park by a selection of companies who collaborate with Siemens to grow their business.  Come along to the booth for the chance to meet with: 

Arkisys 

Arkisys are building one of the first business platforms in space for technology hosting, satellite integration, assembly, and resupply. You can hear about their technology that supports scalable rapid prototyping, new payload and technology testing, assembly, and integration of new free-flying space platforms. Based in Los Alamitos, CA, USA, they are using Siemens’ NX, Simcenter, and Teamcenter for full PLM.  Watch more on their venture here: Arkisys and the Evolution of Space Access

Dirac

Dirac provide an automated platform that transforms CAD files into detailed assembly work instructions. They can help improve production efficiency by retaining essential operation knowledge and streamlining processes to maintain consistent output.

Tended

Tended offers AI-based smart devices and dashboards for personal safety of employees. Their solution has been used across a 70-mile worksite in the UK, enhancing site safety and decreasing downtime. They are based in Lincoln, UK, and you can explore their technology deployment on the Siemens startup booth.  Read more about their geofencing technology here.

Haddy

Haddy is revolutionizing furniture manufacturing with advanced 3D printing and robotics. They are committed to environmental responsibility and use renewable, recyclable materials. They are based in Florida, US, and are building a network of local micro-factories designed to shorten the supply chain and help the environment by reducing waste.  You can read about their additive manufacturing capabilities here.

Where else can I learn?

Tuesday, January 7th

Masterclass #1 10:20-10:50 AM 

Empowering the Developer Experience with Siemens and AWS 

Discover how Siemens Xcelerator and AWS are enhancing developer experience for customers and partners, with real-world solutions driving innovation and efficiency. 

Speakers: 

• Radoslav Rusev, Product Owner Siemens Xcelerator Developer Portal at Siemens,  

• Emad Mankbadi, Principal Partner Solutions Architect at AWS,  

Masterclass #2  2:30-3 PM 

From insight to impact: AI-driven quality and productivity for electronics manufacturing 

How Siemens and Instrumental collaborate to develop AI-powered workflows for electronics manufacturing driving innovation through the Siemens Xcelerator ecosystem. 

Speakers: 

• Linda Krumbholz, Senior Vice President Siemens Xcelerator Ecosystem and Marketplace 

• Anna-Katrina Shedletsky, CEO and Founder of Instrumental  

Wednesday, January 8th

 Masterclass #3 10:20-10:50 AM 

Corporate + startup = game-changing innovation in record speed 

Description: Dive into the story of EthonAI and how they redefined operational excellence in manufacturing by collaborating with Siemens for Startups to generate joint customer value. 

Speakers: 

• Danijel Grabovac, Lead Startup & External Innovation Strategy at Siemens 

• Julian Senoner, Co-Founder at EthonAI 

Eureka Park

Find us in Eureka Park, Venetian Expo booth 60651