{"id":128,"date":"2021-02-15T07:56:48","date_gmt":"2021-02-15T12:56:48","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/xcelerator\/?p=128"},"modified":"2026-03-26T15:43:54","modified_gmt":"2026-03-26T19:43:54","slug":"startup-competitive-advantage-examples","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/xcelerator\/2021\/02\/15\/startup-competitive-advantage-examples\/","title":{"rendered":"What can give startups the competitive edge?"},"content":{"rendered":"\n<p>How can startups compete against companies that have been in the game for years, if not decades? As an innovator seeking to enter a market, you need digital tools and advanced technologies that allow you to compete on a global scale.<\/p>\n\n\n\n<p>These startup companies are using the advanced digital tools of today to build the innovative products of tomorrow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Startup Competitive Advantage Examples: Check them out<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kraftblock<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cSaving energy today is still a big challenge, as real sustainability is measured not only in terms of efficiency and breadth of use, but also in the materials used and the manufacturing process.&#8221;<\/p><cite>Frank Thelen, Kraftblock investor<\/cite><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/blogs.sw.siemens.com\/solidedge\/solid-edge-startup-program-the-kraftblock-story\/\">Kraftblock<\/a> creates customized energy solutions to reduce climate change. Their story begins with implementing Solid Edge for Startups, part of the Siemens Xcelerator portfolio.<\/p>\n\n\n\n<p>Check out their story:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kraftblock - storage-based energy system\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/PynDpC8QYpY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Kraftblock creates a storage-based energy system<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rurok Industries<\/h3>\n\n\n\n<p>The idea behind <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/our-story\/customers\/rurok-industries\/69846\/\" target=\"_blank\" rel=\"noopener\">Rurok Industries<\/a> was to produce performance mountain bikes inspired by the mountains in the Philippines. But how could Rurok Industries distinguish themselves from the other bikes in this highly-competitive market?<\/p>\n\n\n\n<p>Solid Edge helped the company reduce development time by 20 percent while producing parts that were 50 percent stiffer and 20 percent lighter. Check out their story of success:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Performance bike manufacturer Rurok uses Solid Edge to streamline prototyping and development\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/O_zASCaM3BM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Rurok Industries use Solid Edge for Startups to build performance bikes<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">RadioBro Corporation<\/h3>\n\n\n\n<p>These twin brothers are using the digital twin with Solid Edge for Startups to break into the highly competitive aerospace industry. They needed reliable tools and technologies to develop aircraft electronics.<\/p>\n\n\n\n<p>They\u2019re using the software within the Siemens Xcelerator portfolio to design, realize and optimize their electronics systems.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIt is changing the way products are designed entirely, and is making our quality system more efficient\u201d <\/p><cite>Mark Becnel, founder\/owner of RadioBro Corporation<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RadioBro Takes Flight | Startup Gets Off the Ground with Siemens PLM Software\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rjwSg3r7fe0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>RadioBro Corporation uses Solid Edge to help their business take off<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile Glassblowing Studios<\/h3>\n\n\n\n<p>The founder of <a href=\"https:\/\/solidedge.siemens.com\/pt-br\/customer-story\/mobile-glassblowing-studios\/\" target=\"_blank\" rel=\"noopener\">Mobile Glassblowing Studios<\/a> has a passion for glass. He built his business by taking his vision of creating an affordable, mobile glassblowing furnace for artisans, teachers and hobbyists alike to take wherever they wanted to go.<\/p>\n\n\n\n<p>See how Mobile Glassblowing Studios used Solid Edge for Startups to bring their dreams to life and revolutionize the art glass industry:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Startup Mobile Glassblowing Studios Transforms the Industry...with help from Solid Edge\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FEF050G0vGE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Hero Lab<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWhen you start your own company, CAD isn\u2019t just another tool\u2014it is an integral part of how you build and how you design. It\u2019s part of the process of getting things done\u201d<\/p><cite>Matt Barton, founder of The Hero Lab<\/cite><\/blockquote>\n\n\n\n<p>With the tagline: Where imagination meets metal, he\u2019s used Solid Edge for Startups to bring interactive marketing and motorsports fabrication to his customers.<\/p>\n\n\n\n<p>Learn more about The Hero Lab:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Solid Edge for Startups - The Hero Labs\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/g0EKAiw6beA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>The Hero Labs uses Solid Edge for Startups<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Wingcopter<\/h3>\n\n\n\n<p>Known for providing high-performance drones that deliver life-saving payloads, Wingcopter is using Solid Edge to deliver the next of phase innovation.<\/p>\n\n\n\n<p>Check out their story <a href=\"https:\/\/wingcopter.com\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n\n\n\n<p>Solid Edge is part of Siemens\u2019 Xcelerator, a comprehensive portfolio of software, services and low-code application development platform. &nbsp;<\/p>\n\n\n\n<p>See how <a href=\"https:\/\/www.sw.siemens.com\/en-US\/digital-transformation\/\" target=\"_blank\" rel=\"noopener\">Xcelerator <\/a>is a catalyst for digital transformation and is helping companies \u2014 from small startups to global enterprises \u2014 get to the future faster. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is the value of becoming a Digital Enterprise?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/c58532JE0HI?list=PL1m1vu8_quoDuL44fZ4-RjAFFryc6UgAb\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>What is the value of becoming a digital enterprise?<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How can startups compete against companies that have been in the game for years, if not decades? As an innovator&#8230;<\/p>\n","protected":false},"author":12351,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[],"industry":[],"product":[],"coauthors":[327],"class_list":["post-128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/41\/2021\/02\/Solid-Edge-Blog-Image.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/users\/12351"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"predecessor-version":[{"id":194,"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/posts\/128\/revisions\/194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/media\/136"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/tags?post=128"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/industry?post=128"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/product?post=128"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/xcelerator\/wp-json\/wp\/v2\/coauthors?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}