{"id":6973,"date":"2021-10-27T06:26:55","date_gmt":"2021-10-27T10:26:55","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/?p=6973"},"modified":"2026-03-26T12:15:24","modified_gmt":"2026-03-26T16:15:24","slug":"accelerate-innovation-with-next-generation-design-to-keep-the-showroom-fresh","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/accelerate-innovation-with-next-generation-design-to-keep-the-showroom-fresh\/","title":{"rendered":"Accelerate innovation with next generation design to keep the showroom fresh"},"content":{"rendered":"\n
\"Accelerate<\/a>
Accelerate innovation to unleash the next generation of vehicles<\/figcaption><\/figure>\n\n\n\n

A new era of transportation is here. Technologies such as advanced driver-assistance systems<\/strong>, autonomation<\/strong>, and electrification<\/strong> are taking the industry by storm. With software<\/strong> estimated to make up 30% of vehicle content within the next ten years, balancing mechanical, electrical <\/strong>and software<\/strong> components continues to increase product complexity<\/strong> exponentially.<\/p>\n\n\n\n

Carmakers must now push the boundaries to accelerate<\/strong> innovation<\/strong> and improve<\/strong> performance<\/strong> if they want to stay ahead.<\/p>\n\n\n\n

But staying ahead of the game is harder than ever, as new technology driven companies<\/strong> enter the playing field, leveraging new practices and their technological expertise to develop innovative designs<\/strong> and get them into the showroom fast.<\/p>\n\n\n\n

Furthermore, with concern about climate change<\/strong> growing consumers are demanding more sustainable vehicles<\/strong> while governments are changing legislation. New generations of vehicles must meet the strictest regulatory and homologation<\/strong> requirements or companies risk facing fines and even recalls.<\/p>\n\n\n\n

Until now, many OEMs have found themselves trapped in a cycle of designing, building prototypes that may fail and then redesigning. Siloed teams and task specific, disconnected tools exacerbate the issue giving rise to delays and overspending<\/strong>. Under these circumstances it is almost impossible to keep pace with evolving customer needs and industry standards.<\/p>\n\n\n\n

At Siemens we want you at the forefront of the industry. To lead you need to take informed decisions. For that reason, we have produced a new eBook<\/a><\/strong> which takes you through the trends affecting the industry and how Siemens digital solutions can help you embrace complexity<\/strong> in today\u2019s market.<\/p>\n\n\n\n

Our digital solutions can help you expertly build today\u2019s highly-complex, green vehicles<\/strong> and do it fast<\/strong>. You can match rising complexity, fierce competition, changing customer needs and dynamic regulations without sending costs through the roof.<\/p>\n\n\n\n

Siemens Accelerated Product Development<\/a><\/strong> (APD) enables you to achieve more with less<\/strong>. It connects teams via a single source of truth<\/strong>, providing access to up-to-date information<\/strong> throughout the product ecosystem so you can improve collaboration and traceability and reduce quality issues. Virtually validate<\/strong> in the digital twin<\/strong> to ensure you get designs right first time<\/strong>, reducing failure, development time and costs.<\/p>\n\n\n\n

With costs under control, you can invest more in R&D, to accelerate innovation with next generation design<\/strong>, while maintaining profit margins.<\/p>\n\n\n\n

With APD you are better able to profitably deliver the next generation of vehicles and stay ahead of the competition<\/strong>.<\/p>\n\n\n\n

To learn more, download the eBook.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A new era of transportation is here. Technologies such as advanced driver-assistance systems, autonomation, and electrification are taking the industry…<\/p>\n","protected":false},"author":17049,"featured_media":6974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[164],"tags":[74,12,21,2141,28,25,16,46,193,10,2,19,36,14,80,13,105,1815,865,30,224,24,7,73,197,26,2140,532,44,175],"industry":[120,121,122,124,125,123],"product":[247,255,282,312,316,500,497,351,459,460,472,386,387,461,462,389,388,390,391,392,393,396,399,466,401,405,406,470,416,417,418,419],"coauthors":[867],"class_list":["post-6973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook","tag-3d-printing","tag-artificial-intelligence","tag-autonomous-vehicles","tag-battery-electric-vehicles","tag-business-process-integration","tag-cars-of-the-future","tag-cloud","tag-convergent-modeling","tag-digital-enterprise","tag-digital-thread","tag-digitalization","tag-electric-vehicles","tag-electronics-and-semiconductor","tag-engineering-skills","tag-generative-engineering","tag-industry-4-0","tag-iot","tag-mbse","tag-model-based-systems-engineering","tag-paradigm-shifts","tag-plm","tag-predictive-analytics","tag-smart-engineering","tag-smart-manufacturing","tag-software-as-a-service-saas","tag-systems-engineering","tag-vehicle-electrificaiton","tag-verification","tag-virtual-commissioning","tag-xcelerator","industry-automotive-transportation","industry-automotive-oems","industry-automotive-suppliers","industry-motorcycles-bicycles-parts","industry-rail-systems","industry-trucks-buses-specialty-vehicles","product-camcad","product-capital","product-heeds","product-mindsphere","product-nx","product-nx-additive-manufacturing","product-nx-cam","product-polarion","product-simcenter-3d","product-simcenter-active-human","product-simcenter-amesim","product-simcenter-battery-design-studio","product-simcenter-cae-solutions","product-simcenter-embedded-software-designer","product-simcenter-engineering","product-simcenter-femap","product-simcenter-floefd","product-simcenter-flomaster","product-simcenter-flotherm","product-simcenter-flotherm-pcb","product-simcenter-flotherm-xt","product-simcenter-madymo","product-simcenter-prescan","product-simcenter-scadas","product-simcenter-star-ccm","product-simcenter-t3ster","product-simcenter-testing-solutions","product-simcenter-testlab","product-teamcenter","product-teamcenter-community","product-teamcenter-enterprise","product-teamcenter-product-cost-management"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/10\/APD-maquetas-v2-scaled.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/6973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/users\/17049"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/comments?post=6973"}],"version-history":[{"count":4,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/6973\/revisions"}],"predecessor-version":[{"id":6978,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/6973\/revisions\/6978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media\/6974"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media?parent=6973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/categories?post=6973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/tags?post=6973"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/industry?post=6973"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/product?post=6973"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/coauthors?post=6973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}