{"id":6806,"date":"2021-10-01T09:31:27","date_gmt":"2021-10-01T13:31:27","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/?p=6806"},"modified":"2026-03-26T12:14:51","modified_gmt":"2026-03-26T16:14:51","slug":"accelerate-product-development-and-drive-innovation","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/accelerate-product-development-and-drive-innovation\/","title":{"rendered":"Accelerate product development and drive innovation"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/youtu.be\/Fb5eIc2jWDU\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/10\/APD-1-1024x609.png\" alt=\" Accelerate product development to realize the next generation of vehicles. \" class=\"wp-image-6814\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/10\/APD-1-1024x609.png 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/10\/APD-1-600x357.png 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/10\/APD-1-768x456.png 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/10\/APD-1-900x535.png 900w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/10\/APD-1.png 1198w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption> Accelerate product development to realize the next generation of vehicles. <\/figcaption><\/figure>\n\n\n\n<p>The latest automotive revolution is underway. As <strong>electrification<\/strong>, <strong>advanced driver-assistance systems <\/strong>and <strong>full automation<\/strong> take off carmakers are scrambling to find ways to grab their share of what are set to be multi trillion-dollar markets.<\/p>\n\n\n\n<p>This revolution of vehicle technology has led to two great challenges for OEMs \u2013 the widening <strong>complexity gap<\/strong> and an ever-increasing number of <strong>regulatory and homologation requirements<\/strong> that must be met.<\/p>\n\n\n\n<p>As if that wasn\u2019t enough OEMs are finding themselves being forced to <strong>innovate<\/strong> faster than ever as <strong>competition<\/strong> in the industry becomes increasingly fierce. New <strong>agile<\/strong> tech players, leveraging their specific expertise of new <strong>digital technologies<\/strong> have disrupted the market and left some OEMs struggling to keep up.<\/p>\n\n\n\n<p>Many OEMs are becoming increasingly aware that their traditional engineering approaches leave them ill equipped to deal with <strong>complexity<\/strong> today. <strong>Siloed teams<\/strong>, <strong>disconnected workflows<\/strong> and a <strong>lack of system integration<\/strong> make it difficult to guarantee <strong>quality<\/strong> and meet <strong>regulations<\/strong>, increasing the risk of <strong>recalls<\/strong> or <strong>fines<\/strong>. Furthermore, the cost of experimenting with <strong>new designs<\/strong> is elevated, leaving many reluctant to invest the time and resources in vehicle designs that may fail.<\/p>\n\n\n\n<p>A new approach is needed, one that enables you to <strong>get designs right first time<\/strong>, one that promotes <strong>design optimization<\/strong>, <strong>collaboration<\/strong> and <strong>time-saving efficiencies<\/strong> that allow you to <strong>accelerate product development<\/strong> and invest more in <strong>innovation<\/strong> to <strong>keep your showroom fresh.<\/strong><\/p>\n\n\n\n<p>At Siemens we want to give you the tools to stay at the forefront of the automotive industry, developing <strong>innovative future vehicle designs<\/strong> that will drive and shape the industry. For that reason, we have produced<strong> <a href=\"https:\/\/youtu.be\/Fb5eIc2jWDU\" target=\"_blank\" rel=\"noopener\">a new video<\/a> <\/strong>to give you the lowdown on <strong>Siemens solutions to Accelerate Product Development<\/strong>.<\/p>\n\n\n\n<p><strong>Accelerated Product Development<\/strong> helps you embrace complexity, providing <strong>a single source of truth<\/strong> for the whole development process. The <strong>digital thread<\/strong> synchronizes data across development, testing and production to ensure stakeholders have the latest information at their fingertips to make informed decisions. <strong>Virtual validation<\/strong> in the <strong>digital twin<\/strong> means you can flag and resolve errors at an early stage. Validating designs virtually reduces the need for physical prototypes to <strong>lower waste, delays and the chance of failure<\/strong>. You gain the <strong>faster more cost-effective pace of innovation<\/strong> you need to lead the industry.<\/p>\n\n\n\n<p>With <strong>Accelerated Product Development<\/strong>, you can <strong>do more with less \u2013 faster<\/strong>.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><a href=\"https:\/\/youtu.be\/Fb5eIc2jWDU\" target=\"_blank\" rel=\"noopener\"><strong>Check out the video<\/strong><\/a><\/p>\n\n\n\n<p>For more information on how to accelerate your product development, <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/industries\/automotive-transportation\/accelerated-automotive-product-development.html\" target=\"_blank\" rel=\"noopener\">visit our website.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest automotive revolution is underway. As electrification, advanced driver-assistance systems and full automation take off carmakers are scrambling to&#8230;<\/p>\n","protected":false},"author":17049,"featured_media":6814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1,171],"tags":[74,5,12,509,530,531,25,1920,190,46,31,193,194,2,19,36,104,1816,196,80,13,1815,865,29,30,224,24,4,38,32,214,532,225,88,182,175],"industry":[120,121,122,124,125,123],"product":[255,282,316,500,460,472,386,387,461,462,389,388,390,391,396,399,401,405,407,416,419],"coauthors":[867],"class_list":["post-6806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-video","tag-3d-printing","tag-additive-manufacturing","tag-artificial-intelligence","tag-automotive-software","tag-av-development","tag-av-engineering","tag-cars-of-the-future","tag-comprehensive-digital-twin","tag-computer-aided-design-cad","tag-convergent-modeling","tag-data-security","tag-digital-enterprise","tag-digital-transformation","tag-digitalization","tag-electric-vehicles","tag-electronics-and-semiconductor","tag-embedded-software","tag-future-of-mobility","tag-generative-design","tag-generative-engineering","tag-industry-4-0","tag-mbse","tag-model-based-systems-engineering","tag-new-product-development","tag-paradigm-shifts","tag-plm","tag-predictive-analytics","tag-simulation","tag-smart-products","tag-supplier-collaboration","tag-teamcenter","tag-verification","tag-verification-management","tag-virtual-reality","tag-virtual-verification","tag-xcelerator","industry-automotive-transportation","industry-automotive-oems","industry-automotive-suppliers","industry-motorcycles-bicycles-parts","industry-rail-systems","industry-trucks-buses-specialty-vehicles","product-capital","product-heeds","product-nx","product-nx-additive-manufacturing","product-simcenter-active-human","product-simcenter-amesim","product-simcenter-battery-design-studio","product-simcenter-cae-solutions","product-simcenter-embedded-software-designer","product-simcenter-engineering","product-simcenter-femap","product-simcenter-floefd","product-simcenter-flomaster","product-simcenter-flotherm","product-simcenter-madymo","product-simcenter-prescan","product-simcenter-star-ccm","product-simcenter-t3ster","product-simcenter-tyre","product-teamcenter","product-teamcenter-product-cost-management"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/10\/APD-1.png","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/6806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/users\/17049"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/comments?post=6806"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/6806\/revisions"}],"predecessor-version":[{"id":6816,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/6806\/revisions\/6816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media\/6814"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media?parent=6806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/categories?post=6806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/tags?post=6806"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/industry?post=6806"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/product?post=6806"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/coauthors?post=6806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}