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It is estimated that the autonomous vehicle<\/strong> (AV) market will be worth a staggering $7 trillion dollars<\/strong> by 2050. These full automation vehicles will be some of the most complex that OEMs have ever faced making, computers on wheels, with software, chips and electronics<\/strong> at their core. The delicate balance of integrating mechanical, electrical, electronic and software systems<\/strong> adds complexity,<\/strong> leaving some OEMs, whose development approach is based on siloed domains<\/strong> and somewhat outdated communication methods, struggling.<\/p>\n\n\n\n Consumers have been quick to see the benefits of advanced driver-assistance systems<\/strong> (ADASs) but gaining their trust as we move towards SAE level 5 full automation<\/strong> will be a more difficult challenge. One of the biggest hurdles for the industry will be to convince drivers that their safety and security<\/strong> are guaranteed.<\/p>\n\n\n\n While the AV market will certainly continue to open up new opportunities, it is not a given that OEMs will receive their fair share. Unsurprisingly, they are not the only ones racing to develop tomorrow\u2019s fully automated vehicles<\/strong>, tech companies<\/strong>, start ups<\/strong> and ride sharing services<\/strong> are all vying for their piece of the pie, leveraging their unique expertise to innovate<\/strong>.<\/p>\n\n\n\n Any inability to deal with complexity<\/strong> or compete with speed and agility<\/strong> of tech companies will leave OEMs out in the cold.<\/p>\n\n\n\n If you want to stay at the cutting-edge, it is time to rethink your approach<\/strong> and shift left<\/strong>.<\/p>\n\n\n\n At Siemens we want to give you the solutions to deliver complex products with confidence<\/strong>. So, we have produced a new on-demand webinar. Join our experts as they give you a detailed overview of how systems engineering<\/strong> can help you accelerate innovation<\/strong> and boost performance<\/strong>.<\/p>\n\n\n\n Model-based systems engineering<\/strong> (MBSE) is the solution to develop future autonomous vehicles successfully. Multi-domain modelling gives a cohesive view of system integration<\/strong>, whilst v<\/strong>irtual validation and verification<\/strong> in the digital twin<\/strong> enable you to spot errors early on. You can optimize designs<\/strong> and guarantee reliability<\/strong> by simulating millions of possible scenarios<\/strong> virtually, to reduce the development cycle. The comprehensive digital thread<\/strong> offers a single source of truth<\/strong> to improve the flow of data across domains, enhancing collaboration<\/strong> and improving traceability<\/strong> from product definition to on road performance.<\/p>\n\n\n\n