{"id":5679,"date":"2021-04-15T15:59:14","date_gmt":"2021-04-15T19:59:14","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/?p=5679"},"modified":"2026-03-26T12:10:40","modified_gmt":"2026-03-26T16:10:40","slug":"building-a-more-accessible-transportation-future-podcast-transcript","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/building-a-more-accessible-transportation-future-podcast-transcript\/","title":{"rendered":"Building a More Accessible Transportation Future: Podcast Transcript"},"content":{"rendered":"\n<h2 class=\"has-text-align-center wp-block-heading\">Meeting the Needs of the Moblity Challenged.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"https:\/\/play.acast.com\/s\/the-future-car-a-siemens-podcast\/building-a-more-accessible-transportation-future\" target=\"_blank\" rel=\"noopener\"><font size=\"+2\"><strong>Listen to Building More Acessible Transportation Future Podcast HERE<\/strong><\/font><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" class=\"wp-image-5683\" style=\"width: 1000px;\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/01_Siemens_Graphic_1280x720.jpg\" alt=\"\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/01_Siemens_Graphic_1280x720.jpg 1280w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/01_Siemens_Graphic_1280x720-600x338.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/01_Siemens_Graphic_1280x720-1024x576.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/01_Siemens_Graphic_1280x720-768x432.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/01_Siemens_Graphic_1280x720-900x506.jpg 900w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div>\n<\/div>\n\n\n\n<p>Something we rely on every day is mobility. Whether it\u2019s the capability of our own two feet, our access to public transportation, or our physical and mental ability to operate a vehicle, mobility allows us freedom and independence. But, it\u2019s something many of us probably take for granted. The usual methods don\u2019t actually work for everyone. As we leap into the next generation of transportation technology, we have a unique opportunity to think differently about design. We can create solutions that allow everyone to get from A to B with ease.<\/p>\n\n\n\n<p>This is the transcript of the episode.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>For most of us, going to the store for groceries or driving across town to get a haircut is something we don\u2019t think too much about. We grab our purse or wallet, try to remember where we left the car keys, then get in, buckle up, start the engine, and we\u2019re off! We have independence and many choices of transportation.&nbsp;Those of us who can simply hop into any car, bus, or train might take mobility for granted. But for many people, getting around isn\u2019t so simple. Transportation comes with a unique set of challenges especially for those with physical or mental health conditions.&nbsp;<\/p>\n\n\n\n<p>The way vehicles are designed must be adapted for all of us to enjoy the pleasures of mobility independence. And unfortunately, one solution doesn\u2019t fit everyone.&nbsp;As new transportation technology evolves such as autonomous vehicles , micro mobility and everything between, an opportunity exists to better serve the transportation needs of a wider range of people regardless of their capabilities to drive in the traditional sense.<\/p>\n\n\n\n<p>But to do this requires that designers&nbsp; have empathy from the very beginning of the design process so their designs&nbsp; accommodate a wide variety of users. You could think of this as design from a universal perspective. Since many aspects of mobility are undergoing dramatic change, we have a chance to relook at how we make transportation available to people regardless of their physical or mental challenges. But to do this we need to apply a universal design approach, an approach that potentially can satisfy a wide variety of needs , especially the needs of those that are mobility challenged.<\/p>\n\n\n\n<p>-intro music-<\/p>\n\n\n\n<p>Welcome to the Future Car Podcast. I\u2019m your host, Ed Bernardon, VP Strategic Automotive Initiatives at Siemens Digital Industry Software&nbsp;and today, we\u2019re going to take a look at how future car technology can help in transportation for those that, shall we say, are transportation challenged. So, it might be somebody with a disability or the elderly. We have two experts in the field with us today. First, we have Campbell McKee. He\u2019s the president of the European Mobility Group \u2013 that\u2019s a nonprofit organization, and what they do is adapt cars that people have, so that people with disabilities and their passengers together can have better access to transportation. Welcome, Campbell.<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>Good to be with you, Ed.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>And we also have Ann Frye with us. Ann Frye is an expert and consultant in the area of mobility for people with disabilities, as well as accessibility or transportation. She has worked globally with governments and other transportation organizations to make sure that transportation is available and accessible for all of us, regardless if you have disabilities or not. Welcome, Ann, to the Future Car Podcast.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>Thank you.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>When people think of someone that has a disability, at least, with respect to driving, they do think about lifts and maybe special controls and that kind of thing. But a disability isn\u2019t easily defined; there\u2019s a wide range of what that really means. To start off the interview, I used the word \u201ctransportation challenged.\u201d When you talk about the people that you help, what\u2019s the variety of things that you have to address?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>It\u2019s a huge range. Certainly, if you\u2019re looking at public transport, increasingly, we\u2019re understanding that people with mental health conditions, people with conditions such as autism, a growing number of people with dementia have just as a big set of issues as those who have walking difficulty, hearing impairment, or loss of vision. So, it\u2019s right across the spectrum. And similar things apply to the private car as well. It\u2019s not just about physically adapting a vehicle; it\u2019s also about making vehicles usable by people with a whole range of challenges.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>Could be both mental or physical, or a combination even.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>Absolutely, yes.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>That would pose a lot of challenges, even with today\u2019s vehicles, in the solution you had to provide because, obviously, one solution doesn\u2019t fit everyone.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>No. That\u2019s right. It\u2019s very much a personalized industry. I mean, there are developments which apply to some types of disability, but each individual still needs a one-to-one assessment, really, to work out what\u2019s going to work for them.<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>Yes, and without going into the wheelchair sector, too much, in our country, UK alone, there are approximately 1,000 wheelchair models on the market, most of which are suitable for use within public transport but they\u2019re not all dimensionally identical.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>I actually heard on the news, case where someone had a very specialized wheelchair; they were on a flight across the United States and the airline lost the wheelchair. It was actually to the point where they almost couldn\u2019t get off the airplane because they needed very, very special equipment for their particular disability. This level of customization \u2013 does it go down to the individual level? Or is there a set of different types of devices that are typically used? How can you profitably create and produce what you need at such low volumes?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>That is a huge challenge. And while there are types of technology, like joystick steering, that can apply to a lot of people, each individual among those may have the use of one of his five fingers, slight movement in a wrist \u2013 so, each one has to be personalized. So, the cost is enormous when you get to that level of disability. For those with a lower level of disability, paraplegic people, for example, the standard equipment, and it\u2019s much cheaper and easier to get mobile. But the more you\u2019re affected, the harder it gets.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>Maybe you could give us some examples of the different types of things that are typically done. Well, what is the state of the art in the industry right now as to how you can accommodate those that are transportation challenged?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>If I just give you one example, Ed, we have a colleague who has lost all four limbs to meningitis as a student. She is driving very safely, very successfully but with a very, very high tech range of switches she can control with her head, with anything that you can remove from what you would normally use your four limbs for; it\u2019s pretty much now possible to put those into head switches, into voice control, just to make it possible to do everything that needs doing. And of course, the kind of advances in the last 20-30 years in standard vehicle design, like powered windows, power steering have made it much much easier for a lot of people with disabilities to get mobile because before those were standard, you had to pay a whole pile of extra money just to get the basics that we all now expect.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>If you think about autonomous technology, I\u2019ve seen and read, certainly within the last year or two, that autonomous technology is even being applied at, say, the wheelchair level. Is that something that any of your members get involved in?<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>There\u2019s a degree of it but it\u2019s the early stages of development in that side of the industry. And when we look at the UK alone, again, we\u2019re talking about 1 million wheelchair users; some of them, temporary; some of them, permanently. So, it will take a generation to work on a new technology of that type though. And by generation, I mean, maybe a dozen years or more.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>On the regulation side, I would imagine that there\u2019s a lot of challenges to get the awareness that\u2019s required. Because obviously, if there is a great level of customization required to accommodate people that need some help with transportation, it is going to cost money. What are the typical challenges you face when you work with governments or transportation agencies?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>I think, at the moment, the huge issue is that government and regulation is not keeping up with technology. You know, clever new ideas and designs come along but they don\u2019t meet the current regulations because they hadn\u2019t been thought of at the time the regulations were made. So, there\u2019s always a game of catch-up, and certainly, here in Europe, we have some countries that still have a law that means you cannot drive your vehicle from a wheelchair. We have many countries that restrict the codes that get put on your driving license to say you can only drive with this particular adaptation with which you passed your driving test, wherein five years time, there may be something much better that\u2019s completely new but it doesn\u2019t fit within that scope. So, we do badly need means to encourage regulation but still keep people safe. And I think that\u2019s the big issue at the moment.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/06_Siemens_Audiogram.mp4\"><\/video><figcaption><strong>We do badly need means to encourage regulation but still keep people safe<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Ed Bernardon:<\/strong>How do you educate the regulators so that they can make better decisions?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>I think it\u2019s very much a matter of engaging the legislators with the manufacturers. So, in every country, certainly in this country, the adaptation guys will ask people from our Department of Transport to come over and see new development to understand what it means, who it\u2019s for, what the safety checks are. So, you just need a constant dialogue to make sure that it keeps up the pace of technology.<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>The manufacturing level, industrial level, there has to be close cooperation between the primary originally equipment vehicle manufacturers, Mercedes Benz, Volkswagens, and so on, with what we then call the second stage manufacturers, which is the converters. Now, the converters then have a duty not to interfere or diminish the standards of the vehicle approvals already gained by the original equipment manufacturer.<\/p>\n\n\n\n<p><strong>Ed Bernardon:<\/strong>&nbsp;Another thing that seems to be occurring in the autonomous vehicle world is there\u2019s always the private car, there\u2019s the little shuttle bus, and then you go to the other extreme and you start to see things like scooters; you could almost envision similar evolution if you take a motorized wheelchair or possibly, say, maybe you make it a little bit bigger and you operate it on the road, or maybe it can hold two people instead of just one, and eventually put a roof over it or a little luggage compartment be it autonomous or not; is it a wheelchair? Is that a transportation device? Especially if it\u2019s autonomous and doesn\u2019t require any special controls; you talk to it and how do you see this multi-mode transportation world of the future where it\u2019s not just cars, and it\u2019s not just a wheelchair or whatever it might be that takes you around within your home or in a building. How do you think this multimode transportation world might impact those with disabilities?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>I think it holds a lot of opportunity, particularly, for younger people with disabilities who want independence; they want choice. At the same time, it has an element of threat for older people with disabilities for whom the last 30 years have been achieving accessible public transport. And as we lose that in favor of Mobility as a Service, and door to door on-demand service, and so on, there\u2019s a risk that some people at the top end of the age spectrum will be left behind. So, I think, the jury\u2019s out on whether it\u2019s going to be universally good news for people, for example, with low vision or not enough vision to drive.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>One would think though that if you\u2019re bringing in, say, autonomous technology, that it wouldn\u2019t really be seen as a threat but almost as, I don\u2019t know, an advantage, a luxury, or certainly something that could help you. Why do you think that the more elderly might see technology like this as a threat?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>It\u2019s a number of things. I think, in part it\u2019s because almost entirely what\u2019s available now in the \u201cMobility as a Service\u201d end of things, you have to book it online. And we still have in US as well as in Europe, a lot of people, older people who are not IT savvy; they don\u2019t like doing things online; they certainly don\u2019t trust financial transactions online \u2013 so, they\u2019re anxious about that. One of the main reasons why a lot of older people with disabilities go out and travel is because they want company. So, sending one vehicle to your door doesn\u2019t really meet their needs. But what it does mean is that what they\u2019re used to \u2013 which is now the bus or the metro system, which is fully accessible if they\u2019re wheelchair users and so on \u2013 is not going to be there anymore because it\u2019s been overtaken by this much more personalized service. So, I think it is a generational thing. We need to understand the reasons why older people \u2013 not exclusively, of course, but many of them \u2013 travel for different reasons and with different expectations of what they feel comfortable with.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>You have this great product that could help someone; the product\u2019s great but the way in which you have to order it or get it is contrary to the way, say, that some elderly might want to work. It\u2019s almost like you\u2019ve solved the hard part but now what you thought was going to be easy ends up being the hard part. And that goes beyond just transportation, I would imagine. Do you think that means that a generation may never be able to take advantage of some of the advances that are going to happen in transportation?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>I think that\u2019s quite possible. I mean, there\u2019s a lot being done to areas like Scandinavia to try and empower and enable older citizens to understand how things work. But there are some who are just \u2013 the internet, smartphones, all of these things are not just beyond their understanding but beyond what they want to do. So, I do think that we have potentially a lost generation but my other concern is that, actually, it isn\u2019t just a single generational thing because I think every generation as it gets to a certain age becomes out of touch with technology; there\u2019s a point at which all of us feel comfortable with the phone that we\u2019ve got, and we don\u2019t want the new model. So, I think rolling forward we will always have an issue with the older oldest, if you like, not keeping up with the way that technology is going. So, I think we\u2019re going to continue to need the human element, and that\u2019s the thing above all that if you talk to older people about what they want in terms of mobility and travel, they want somebody to talk to; they don\u2019t want automated systems; they don\u2019t want driverless trains or driverless anything; they want somebody they can see, preferably somebody in uniform, and somebody they can trust. And it\u2019s going to take a lot of work to move us through that phase.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/05_Siemens_Audiogram.mp4\"><\/video><figcaption><strong>What people want in terms of mobility and travel<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>And it could be, though, that it depends how autonomous technology is deployed, If you look at it, at replacing the driver, then that need won\u2019t be fulfilled; on the other hand, if you look at it as saying, \u201cWell, we\u2019re going to keep the driver in this autonomous vehicle but now that driver is no longer a driver; they\u2019re going to spend the entire time interacting with their passengers or helping people on and off the vehicle or whatever it might be In that way, autonomous technology would have a positive bend to it.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>That\u2019s exactly what happens. For example, one of our light rail metro systems in London was introduced some years back with no drivers \u2013 didn\u2019t need drivers \u2013 and nobody wanted to travel on it, everybody was frightened. So, they now have somebody who goes through the train, wearing a uniform; he\u2019s not driving the train; he\u2019s not doing anything but interacting with passengers, and that works well. So, you\u2019re absolutely right there, Ed.<\/p>\n\n\n\n<p><strong>[ Campbell McKee:&nbsp;<\/strong>So, there\u2019s trust and visibility are important in there. That certainly applies within what I would call the public transport sector. For those of us who wish to jump into a car and go for the open road with a different set of parameters, a different set of issues to look into, can we trust the EVs on the road in front of us? Can we trust the other drivers to adapt?<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>That\u2019s a great question. And when will that trust be built up is probably going to happen gradually over time. We\u2019re not just going to wake up one day, and suddenly all the autonomous vehicles are working perfectly. While, if you want to call it, this evolution towards autonomy occurs, it provides an opportunity to actually evolve at how we look at accommodating those that are transportation challenged. Where now you have to take a vehicle that was designed for someone without disabilities and accommodate it so that someone with disabilities can actually drive or even get in and out of it. Now, you can redesign from the ground up, certainly, electric drive has eliminated the internal combustion engine, the space that it would take, the channel that goes to the middle of the car to the back, the rear-wheel-drive wheels. So, what opportunities do you see now that we\u2019re at the cusp here of being able to not only add autonomy but actually redesigned vehicles from probably the inside out?<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/03_Siemens_Story.mp4\"><\/video><figcaption><strong>The idea of designing for the passenger, for the traveler, and not for the engineer<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>But the idea of designing for the passenger, for the traveler, and not for the engineer, is very slowly beginning to be understood in the transportation world. I mean, an example that I use sometimes is the metro system in Barcelona where the ticket machine used to be so complicated that they had to employ people to stand next to it to explain where you put your money and where the ticket came out. And then they thought, \u201cLet\u2019s ask blind people to redesign the ticket machine.\u201d And they did that, and now it\u2019s completely intuitive for everybody. So, they no longer have to employ anyone to stand next to it. And whether you\u2019re a tourist, a visitor, whether you speak Spanish, whether you don\u2019t; you can interact straight away with that machine. So, there\u2019s a lot of opportunity there for intuitive design, universal design, starting from the ground up, and forgetting that the engineers told you, \u201cThe wheels have to be so far off the ground,\u201d and all the rest of it.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/04_Siemens_Story.mp4\"><\/video><figcaption><strong>There\u2019s a lot of opportunity there for intuitive design, universal design, starting from the ground up<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>Our principle is if you get it right for disabled people, it will benefit just about everyone else. I\u2019ve seen examples of that within accessible buses, for example, with wheelchair access not being used by families with maybe babies and strollers.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>Well, I loved the term you used: universal design. And your example in Barcelona of the ticket machine that was designed by blind people. But in the end, it was a great design for everyone. And this idea of autonomous electric vehicle, ideally, with reduced volume for batteries. Now, you have this nice flat floor, wide open, that you could design it so that both people with disabilities and everyone else in their family could enjoy that space optimally because the design is more open; you can go in a lot of different directions, like you\u2019re mentioning the direction the seats face, special equipment, or whatever it might be.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>Yeah, absolutely. I think you gave us an example when we last spoke out of, you know, sitting around the table eating pizza while you\u2019re driving along the road. There\u2019s all sorts of possibilities there.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>What concerns do you have when it comes to autonomous vehicles? Because at first glance, you would think, \u201cOh, autonomous vehicles \u2013 that\u2019s going to solve all our problems.\u201d When it comes to people with disabilities, the elderly, or whatever it might be. Assuming, of course, that the technology works, what do you think the biggest problems you\u2019d really need to solve in order to make sure that these vehicles of the future are going to be designed and built so that they\u2019re good for everyone?<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>Consistency of design, I think, at an early stage, or framework design would be highly valuable rather than having \u201cA Tesla doing this, a Google doing that.\u201d We saw that people could understand, it\u2019s going to be accessible for me provided my wheelchair, for example, is within certain defined limits, dimensionally. The second thing I\u2019d be concerned about for disabled people: if they are deemed to be in control of the vehicle \u2013 and we\u2019re talking about level three, level four \u2013 if they have to adapt quickly to an emergency situation, what is their speed? How can they get into it? We\u2019re going to have that with all drivers in these situations. If they\u2019re relaxed too much from what they\u2019re doing, and I\u2019m not alert enough to a sudden requirement to take control of the vehicle directly.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>And of course, if you\u2019re talking about people with low vision, people with dementia, and these are areas where there\u2019s quite a lot of excitement about the potential for autonomous vehicles, they\u2019re never going to be able to take control. So, you need some sort of failsafe system that enables that vehicle to be safe, whatever happens.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>It\u2019s almost like you have two different sides of the equation here that have to come to a meeting point somewhere. Your level of disability may have, it might not be constant, it\u2019s certainly going to be different from individual to individual, and let\u2019s say it does deteriorate or improve over time. At the same time, you have this new vehicle technology, has great promise, and it\u2019s going to be autonomous. But it\u2019s not quite autonomous now, so maybe it\u2019s semi autonomous, and what about its interface? Both sides of the equation are changing, which unlike now, where, \u201cWell, the vehicle side, for the most part, is somewhat stable.\u201d It\u2019s going to make for some interesting cases, especially for the regulators, of how you determine if a particular wheel is appropriate for a particular individual.<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>I couldn\u2019t agree more. I think the other concern I would have is the speed with which governments think AV is going to come in; it\u2019s a little bit headlong when we start to look at the sort of issues we\u2019re raising, which we\u2019re only scratching the surface of some of them. It strikes me there hasn\u2019t really been much of a dialogue on this sector on this purpose. Maybe that\u2019s something that Siemens would like to sponsor more of a conference on?<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>Well, why do you think there isn\u2019t dialogue on this? I mean, the opportunities there, it seems that regulators, if you put it in front of them, might be interested in looking into it further. Do you sense there\u2019s a little bit of a reluctance or just a lack of awareness?<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>Lack of awareness.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>I think that there is also a concern that as soon as you\u2019ve regulated something, it is deemed to be safe. And maybe our state of knowledge is not quite advanced enough for them to want to take that risk. Governments are generally risk averse, so once you\u2019ve said that this is the law and this is what you\u2019ve got to do, you need to be pretty sure that you\u2019ve got that right. And in such a fast changing, uncertain, technological world, I think most governments, even their technology experts within government, are holding back waiting to see which way it goes and waiting for industry to lead.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>That\u2019s a great point too because in order for a car now to be safe, it\u2019s put through crash testing, and very specific types of crash testing. Now, that\u2019s typically for a car with four seats facing forward, or whatever the number of seats might be. And if you do something as simple as turn the seat around and have it rearward facing, it changes the safety equation completely, and trying to keep someone safe in that situation is somewhat different than when it\u2019s forward facing. And now, suddenly, and this is just from a crash standpoint, you start to put someone in a vehicle that could be facing in most any direction, and it\u2019s not a conventional seat, who knows what it might be; I would imagine coming up with what the proper regulations are is not an easy thing to do. And maybe that\u2019s part of the reluctance to dive into it because as soon as you go there, it seems like it could be quite a challenge to put that 100% safety stamp onto a new vehicle.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>I think that\u2019s absolutely right. And I think that is one of the big concerns. And because there are so many variations in people\u2019s ability, people\u2019s needs, the type of wheelchair they\u2019re sitting in, their physical strength \u2013 all of these things mean that in a generalizing in the kind of way that regulators need to is, at this stage, I think, pretty difficult.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>I want to go back to the topic of universal design here for a second. We were talking earlier about having flat floors in a vehicle and how that might allow you to accommodate a larger variety of people with different capabilities, let\u2019s put it that way, and a great example of that you\u2019ve highlighted in the past is the London cab. I\u2019ve been in the London cab from time to time and I remember the first time I went, I think it\u2019s a newer version where you get in the back; it\u2019s open; it\u2019s a flat floor; I brought my suitcase in with me, just rolled it right in and sat down, and I said, \u201cWow! This is really nice.\u201d It actually is almost like jumping into a little room. I think that\u2019s a great example of universal design that really makes transportation better for everyone.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>Well, as a Londoner, I love the London cab, of course. But I think you\u2019re right, anyone traveling with bags, with suitcases, it\u2019s great to just get in easily, sit comfortably, you can sit talking to the people opposite \u2013 that\u2019s almost an accident of history. I wish I could say it was really a clever design. But for years, the London taxi has been required to make a complete U-turn within 22 feet. So, the whole steering geometry meant that it had a high flat floor. And that then gave us the opportunity to say, \u201cOkay, well at least the floor is flat. Let\u2019s see what we can do to make it easier to get into, and then to move about inside it.\u201d So, those sort of requirements have come gradually from the accident that we happen to have that requirement in London from God knows when since they stopped being horsedrawn, which is a while back now.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>So, it\u2019s an example of unintentional universal design.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>The starting point was unintentional. When we very first started saying, \u201cOkay, if you\u2019re a wheelchair user, you can\u2019t get on a bus -\u201d we\u2019re going back 40 years now \u2013 \u201cYou can\u2019t get on a bus, you can\u2019t get on the train,\u201d was the starting point. And what people with disabilities in the UK said then, \u201cWell, let\u2019s start with a taxi because we need to get door to door.\u201d And then it occurred to us that actually we had the makings of an accessible design with the London taxi as it was then. So, that design has gradually evolved over the last 30 years. For many years now, every London taxi has been required to be accessible, and we\u2019re still working on making that space bigger, making it more flexible.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>Personally, I love the London taxi myself. I think if they would move the driver to the left side of the taxi, where it belongs, you probably could sell a few of those in the United States.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>We\u2019ve tried. Believe me, we\u2019ve tried.<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>The other key things of the London cab, and the 20,000 of them, is you hail it in the streets. If you\u2019re a wheelchair user or someone with special mobility needs, you are guaranteed that that vehicle will be fully accessible for you. So, when you start to talk about Uber taxis of the future AV vehicles, if they\u2019re going to be used as taxis properly hailed in the street by anyone, they should be fully accessible from the beginning as a fundamental design.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>And it sounds like they need to be hail-able in the traditional way.<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>Absolutely. And therefore, they have to be fully accessible.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>Yeah, if your goal is equality for everybody, regardless of disability, you can only make that work with 100% of the vehicles, which is what we\u2019ve done in London. In other parts of the country where you wouldn\u2019t dream of standing in the street waving your arms about, you\u2019d always go online or you\u2019d phone for a cab, then as long as you\u2019ve got a proportion of cabs which are accessible, you can make it work. But for spontaneity and city travel, where people just want to jump in a cab now, you\u2019ve got to have every vehicle designed to that universal standard.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>Is there anything that you might want to talk about that I haven\u2019t touched on? Something that you think would be very exciting for our listeners to hear?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>No, I think if you\u2019re not aware of the principles of universal design, I hate to say it, but it is an American invention, University of North Carolina.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>Now, why did you say you hate to hear?<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>We\u2019re very competitive here.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>Absolutely. But I have to say universal design is a brilliant, brilliant concept. It\u2019s seven very simple principles. So, Google it, have a look at it. And that, I think, will inform your guys who are designing and brainstorming. If you start with the principles of easy to use, intuitive, things like that, then you\u2019re on the right page to begin with.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>I think that\u2019s a great idea. And it seems that another element is as you\u2019re trying to make it intuitive, easy to use, is to engage with the people or the variety of people or customers that you\u2019re designing the product for.<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>Absolutely. And a key element in our good manufacturers and designers is empathy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/02_Siemens_Graphic_1280x720-1024x576.jpg\" alt=\"\" class=\"wp-image-5693\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/02_Siemens_Graphic_1280x720-1024x576.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/02_Siemens_Graphic_1280x720-600x338.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/02_Siemens_Graphic_1280x720-768x432.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/02_Siemens_Graphic_1280x720-900x506.jpg 900w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2021\/04\/02_Siemens_Graphic_1280x720.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption><strong>A key element in our good manufacturers and designers is empathy<\/strong><\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>But you also need to engage with the right people with disabilities. Just a story from way back, again with a London cab, when they were testing a new design, they went to a local wheelchair user and said, \u201cCan you come around and test it?\u201d And she said, \u201cYeah, it\u2019s great. Love it.\u201d And when I went out later with a group of people, and it was way too small; we couldn\u2019t get anyone into it, and we said, \u201cLet\u2019s have a look at this lady who advised you.\u201d And she was probably the smallest person in a small wheelchair that they could have found. So, you need to have a representative cross section, you need to be sure that people are objective. But you\u2019re right, engaging right at the beginning, there have been way too many designs where the designer, the architect, has completed and said, \u201cNow look what I\u2019ve done, isn\u2019t it wonderful?\u201d No, it isn\u2019t; I can\u2019t get through the door.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>It sounds like something they should start teaching in universities, not to mention that companies like ours should look at how can we adapt engineering tools so that they\u2019re better suited for universal design?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>I would say so. And it appalls me that you can still qualify as an engineer, or an architect, without ever having studied disability or accessibility, and without any knowledge of those principles.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>Sometimes, I think, with engineers, like you said, if an engineer is designing a product for other engineers, he\u2019s very well suited to know what the features of that product should be. And sometimes it\u2019s easier just to get the product out of the door, rather than take a step back, maybe take a little bit longer to get it out of the door but when you do get it out, it is the right product. And that involves engaging with people that are not engineers, that are not like you. And if you\u2019re starting to work with people with disabilities, then that difference is even greater. And it becomes even more important to truly understand: close your eyes and try and order a ticket off of this machine, can you do it?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>Yeah, exactly. I\u2019ve had architects walk around the airports they\u2019ve just redesigned, and told them to go and find the check-in desk, and they can\u2019t because architects love pale gray writing on slightly darker gray background. And it\u2019s only when you give them what we call sim-specs which simulate different vision loss conditions, they realize that they\u2019ve designed a completely unusable environment. And yet, by that time, millions have been spent and it\u2019s all too difficult.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>Well, I think you\u2019re right. If there\u2019s ever a time in the world of design and engineering that you want to become sensitive to who your customers are, certainly the customers that we\u2019ve been talking about today, now is the time, not only because it\u2019s necessary whenever you do design, but it\u2019s especially necessary when the doors open up, that design can go in so many different directions when it comes to designing, especially the interior of vehicles.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>And I think it\u2019s important just to remember too that this isn\u2019t just a social issue. This is a huge economic issue when you look at the demographics and the massive population of older people coming through in all our countries. If you don\u2019t give them mobility, they don\u2019t just disappear; they fall as a huge cost in terms of welfare, medical things, home care. So, even without thinking about quality of life, there\u2019s a massive economic penalty for not getting mobility right.<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>There\u2019s massive disposable income among the retired generation and the one coming up. So, it\u2019s a win-win if we get it right.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>First, for you, Campbell, on the vehicle side, then I will turn to you, Ann, on the regulation side. So, imagine, Campbell, that you have a direct line, I don\u2019t know, say, to the CEO of Volkswagen, or maybe General Motors, or whoever you want, a CEO of the entire automotive industry, and you could have one wish, what would you ask them to do to help you with how you\u2019re trying to help people with disabilities? What would your one wish be to the, let\u2019s call it, the CEO of all automotive industry in the world?<\/p>\n\n\n\n<p><strong>Campbell McKee:&nbsp;<\/strong>Come and spend some time with us, and we\u2019ll take you through the range of solutions we\u2019re trying to adapt to. Give us more information of how we can adapt your vehicles into things that we can customize. But thirdly, take onboard the messages for your next generation to have a far better framework that we can all walk through that\u2019s going to be better for everyone.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>And Ann, you have a new prime minister; you\u2019re going to get the chance to talk to him and he\u2019s going to listen to everything you say, what would be your request to him to make transportation in the UK better for everyone?<\/p>\n\n\n\n<p><strong>Ann Frye:&nbsp;<\/strong>I would say, look at what\u2019s already been achieved, and don\u2019t throw it away. Don\u2019t let it slide into neglect because the regulations have been around for a long time. And back to our earlier discussion, we\u2019ve got a whole new generation of engineers, transportation professionals, who don\u2019t understand why things have been designed the way they have. So, we risk things sliding backwards. So, I would ask our Prime Minister when&nbsp;<strong>he\u2019s next&nbsp;<\/strong>got a few minutes, just to focus on, again, empathy and starting from the ground up with people\u2019s needs.<\/p>\n\n\n\n<p><strong>Ed Bernardon:&nbsp;<\/strong>Well, thank you very much for being on the Future Car Podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meeting the Needs of the Moblity Challenged. Something we rely on every day is mobility. 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