{"id":2838,"date":"2019-12-16T07:56:21","date_gmt":"2019-12-16T12:56:21","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/?p=2838"},"modified":"2026-03-26T12:04:13","modified_gmt":"2026-03-26T16:04:13","slug":"vehicle-electrification-how-to-accelerate-engineering-decisions","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/vehicle-electrification-how-to-accelerate-engineering-decisions\/","title":{"rendered":"Vehicle Electrification: how to accelerate engineering decisions"},"content":{"rendered":"\n<p>Designing an electrified vehicle is a delicate balancing act\nbetween various engineering domains and attributes. This balance combines\nrange, performance and comfort to make this new type of car appealing to the\nconsumer.<\/p>\n\n\n\n<p>Unlike traditional internal combustion engine vehicles, <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/industries\/automotive-transportation\/vehicle-electrification.html\" target=\"_blank\" rel=\"noopener\">electrified vehicle<\/a> development and engineering requires a co-dependence approach to its various domains, such as electrical, mechanical, thermal and software\/controls. This cross-domain dependence makes the traditional vehicle development processes, in which engineering teams are often siloed, inefficient and could lead to delays or costly late-stage changes.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><\/p><cite>If you do things the way you&#8217;ve always done them, you&#8217;ll get the same outcomes you&#8217;ve always gotten. In order to change your outcomes, you&#8217;ve got to do things differently &#8211; Mark Victor Hansen<\/cite><\/blockquote>\n\n\n\n<p>Performance engineering is more than just speed and\nacceleration. It\u2019s efficiency, range, drivability, durability, ride and\nhandling, NVH and more. What designers and engineers must do is look at\nbuilding the electric vehicle in a more holistic way and use digital tools to\nmaximize decision making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Balancing performance<\/strong><\/h2>\n\n\n\n<p>For the end user, the concerns center on range, driving\nperformance, handling and comfort. All the other elements come into it when you\nlook at it from an engineering level. <\/p>\n\n\n\n<p>The electric powertrain, electronics, HVAC design and\nbattery pack are just a few examples of the sub-systems where performance must\nbe balanced effectively during development; there is always a trade-off.<\/p>\n\n\n\n<p>With multiple suppliers providing components and systems,\nconflicting requirements and needs continuously arise throughout the\nengineering process. Even though many of the key performance attributes are the\nsame as those with a conventional vehicle, engineers must address these aspects\nin an electrified vehicle differently. For example, the assumption is noise and\nvibration in an electric vehicle is quiet. While the electrified vehicle is\nquieter, the actual noises it makes can be discomforting.\n\nHybrids are especially complex when it comes to\nbalancing. Switching between both an electric and internal combustion engine\ncomplicates the way different attributes are influenced. In fact, many OEMs are\nchoosing to abandon hybrids altogether and design either internal combustion or\nelectric vehicles respective of the customer and region they want to sell to.\n\n\n\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"198\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/12\/Major-Implications-for-Vehicle-Electrification.jpg\" alt=\"\" class=\"wp-image-2839\" \/><figcaption>Major Implications for Vehicle Electrification<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Architecture<\/strong><\/h2>\n\n\n\n<p>The first thing you need to do when deciding to build an electrified\nvehicle is to determine the architecture. For example, how many electric motors\nwill the vehicle have? What is the size of the battery pack? There is no simple\nanswer because these questions are predicated on how the product will be used.\nWill be a small car to go shopping, a sporty car or a bigger sedan for\ntraveling? Even the climate, a cold versus a hot climate, may determine the\nvehicle architecture.<\/p>\n\n\n\n<p>Traditional OEMs were typically very siloed. Commonly, they had\nindividual groups developing the engine while another group integrates it into\nthe vehicle. Even at the component level with electric vehicles like batteries,\nemachines and electrical system, many automakers\u2019 engineers and design teams\nstill operate in silos. Integration doesn\u2019t occur until everything is pulled\ntogether into the vehicle, but the further along you are in the process, the\nmore challenging it becomes. Anticipating this earlier though can solve\npotential issues.<\/p>\n\n\n\n<p>Using collaborative, digital tools such as generative\nengineering tools to configure vehicles based on different components can\nproduce an automated calculation of the different performance engineering\nmetrics. These tools can show how varying attributes contribute to critical\nvehicle performance like fuel economy, emissions and drivability.\n\nEngineering new vehicle architectures with\ndigital twin reduces time and costs. The design and digital community should\nencourage automakers and suppliers to solve these challenges using a digital\ntwin framework that spans all the vehicle domains, simulation and validation\ncapabilities.\n\n\n\n<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"330\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/12\/Deploying-the-Digital-Twin.jpg\" alt=\"\" class=\"wp-image-2841\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/12\/Deploying-the-Digital-Twin.jpg 624w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/12\/Deploying-the-Digital-Twin-600x317.jpg 600w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><figcaption>Deploying the Digital Twin<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A virtual representation<\/strong><\/h2>\n\n\n\n<p>If you translate the digital twin to <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/industries\/automotive-transportation\/automotive-performance-engineering.html\" target=\"_blank\" rel=\"noopener\">performance engineering<\/a> then you benefit from a greater level of integrated thinking throughout the development process. What the digital twin does is it creates the best possible virtual representation of the vehicle at any stage of the development.<\/p>\n\n\n\n<p>There have been digital twins around for quite some time but not to the\ndegree that people are using them now. Previously, it has been fragmented and\nonly small pockets of businesses were using it. The digital twin is gaining\nmore confidence within the automotive industry with its ability to validate.\nLess money is needed for validation and automakers trust that there won\u2019t be warranty\nissues or failure modes cropping up once the vehicles goes into production.<\/p>\n\n\n\n<p>For example, there is a manufacturer that no longer does their\nwindscreen testing. They use CFD early in the design phase to validate the\nvents and airflow for when the screen fogs up. They never build or test that\naspect in a vehicle until they produce the final vehicle.<\/p>\n\n\n\n<p>At a cost of up to $300,000 per prototype and upwards of 150 prototypes\nper vehicle, OEMs are eager to reduce the number to drastically cut costs. Implementing\na digital twin and using it early in design phase for verification can reduce\nthe need for prototyping and potentially save over a million dollars in the\ndevelopment costs.<\/p>\n\n\n\n<p>Tesla opted not to prototype when developing their <a href=\"https:\/\/www.supplychaindive.com\/news\/tesla-prototype-auto-supply-chain-lean\/441131\/\" target=\"_blank\" rel=\"noopener\">Model\n3<\/a> in order to meet strict delivery deadlines. Other OEMs are seeing what\nTesla and other companies are doing and trying to figure out how they can reduce\ntheir time and costs. Many are creating hybrid designs where they do both\nsimulation and test combined. Rather than assembling a complete vehicle, they\nput together some of the subsystems which allows them to find a better way of\nspending money and getting to market quicker.<\/p>\n\n\n\n<p>When it comes to electric vehicles, a lot more is done at a subsystem\nlevel. Unlike traditional architecture, start-ups are putting the functional\nparts like the driveline and steering system, into a \u201cbox\u201d which is then a car.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A new way to build\ncars<\/strong><\/h2>\n\n\n\n<p>What differentiates China-based BYD Auto Company from others is that\nthey are looking to manufacture and design the entire vehicle; no suppliers.\nOther OEMs that have been slow to get started in the electric vehicle market\nhave had to reach out to many suppliers for components and subsystems such as batteries,\nemachines and electronics that give performance. From there, they are thrown\ninto a vehicle and put out to market.<\/p>\n\n\n\n<p>Conventional OEMs with established platforms and manufacturing, and can mass\nproduce, that are changing to electrification must tear up the current model\nand start answering difficult questions like where to put the batteries and the\nmotors, or how to configure the propulsion in the given space.<\/p>\n\n\n\n<p>The newer startups have the advantage of a blank sheet of paper. These\nautomakers are discovering they can put motors in places you wouldn\u2019t\nexpect or wouldn\u2019t be there traditionally.<\/p>\n\n\n\n<p>For example, batteries are being put in the floor. However, this too opens\na series of challenges such as ride and handling by putting the center of\ngravity lower, as well as durability because with that heavier weight \u2014 you\ndon\u2019t want the battery to fall out of the car. Engineers and developers are\ntasked with processing and analyzing how the loads hold up for new architecture\ndesigns. The fact that a car can look and be conceived in a different way\nimpacts all traditional knowledge \u2013 basically you don\u2019t know nothing.<\/p>\n\n\n\n<p>Not knowing anything has its advantages because you have more freedom\nto how you physically layout the car. You\u2019re not constrained with the\ncombustion engine with all the ancillaries sitting at the front.<\/p>\n\n\n\n<p>The other advantage for newer electric vehicle startups is that they generally\ndon\u2019t have siloed departments focusing on their specific tasks. They can build\nfrom scratch allowing organizations to focus on whatever they want, whenever\nthey want. It\u2019s only last year that Volkswagen launched the electric platform,\nwhich will be based on a single platform. On top of that, Ford and VW in Europe\nannounced a partnership where they plan to accelerate their development into\nfactory electric vehicles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rebuilding\na brand<\/strong><\/h2>\n\n\n\n<p>When moving from a traditional internal combustion to an\nelectrified vehicle one of the big mistakes is assuming the electric driveline\nwith its fewer moving parts is simple. But there\u2019s more to building the EV than\nremoving the engine and the fuel tank and replacing it with an electric motor,\ninverter and battery. It\u2019s partly true in that the gearbox usually only has one\ngear, however, there are still a lot of complications that those new components\ncan bring. A prime example is NVH. If you look at the earlier electric vehicle\nand hybrid models, the NVH was terrible. Once this issue was discovered,\nengineers could focus on solving the problem.<\/p>\n\n\n\n<p>How they continue to solve the problem and ensure their\nvehicles meet customer expectations and vehicle performance is through using\ndigital tools that provide simulation, validation and verification before the\nprototypes are created.<\/p>\n\n\n\n<p>Things seem to be coming closer together. Across the mechanical,\nelectrical and software domains, people are introducing different control\nstrategies to tackle issues such as NVH, propulsion and battery. 10 years ago, if\nyou asked an OEM to change control strategy to improve something like the noise\nand vibration they would call you crazy. Back then, those two domains would be\nso far apart that nobody was thinking about doing that.<\/p>\n\n\n\n<p>That may be due to established automakers worrying not just about costs\nand competition, but about their own brand identity. For example, Italian\nsports car manufacturers who have to become more efficient due to regulations\nneed to go to electrification. But how do you make an electric Ferrari sound\nlike a Ferrari? And do you want it to make a fake V12 sound?<\/p>\n\n\n\n<p>Brand identity and credibility might just be the biggest motivator\npushing for more digitalization.\n\n\n\nLearn more about how adopting a digital twin\napproach can optimize electrified vehicle performance engineering. <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/webinar\/vehicle-electrification-perform-eng-simulation\/42101\" target=\"_blank\" rel=\"noopener\">Click\nhere<\/a> to watch the on-demand webinar.\n\n\n\n<\/p>\n\n\n\n<p><strong>Authors:<\/strong><\/p>\n\n\n\n<p>Steven Dom<\/p>\n\n\n\n<p>Warren Seeley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designing an electrified vehicle is a delicate balancing act between various engineering domains and attributes. This balance combines range, performance&#8230;<\/p>\n","protected":false},"author":30008,"featured_media":2843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[11,19],"industry":[120],"product":[],"coauthors":[],"class_list":["post-2838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-digital-twin","tag-electric-vehicles","industry-automotive-transportation"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/12\/EV.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/2838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/users\/30008"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/comments?post=2838"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/2838\/revisions"}],"predecessor-version":[{"id":2850,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/2838\/revisions\/2850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media\/2843"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media?parent=2838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/categories?post=2838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/tags?post=2838"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/industry?post=2838"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/product?post=2838"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/coauthors?post=2838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}