{"id":1876,"date":"2017-02-20T08:49:19","date_gmt":"2017-02-20T16:49:19","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Digital-Transformations\/What-autonomous-car-technology-changes-should-we-expect-to-see\/ba-p\/392540"},"modified":"2026-03-26T11:59:26","modified_gmt":"2026-03-26T15:59:26","slug":"what-autonomous-car-technology-changes-should-we-expect-to-see","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/what-autonomous-car-technology-changes-should-we-expect-to-see\/","title":{"rendered":"What autonomous car technology changes should we expect to see?"},"content":{"rendered":"<p><P>As the editor-in-chief of this blog, I\u2019ve had the opportunity to learn about the amazing work my colleagues are doing at Siemens PLM Software and to see our audience\u2019s response to this work.<\/P><\/p>\n<p><P>One of the most consistently popular topics on <EM>Digital Transformations<\/EM> since its launch is our topic on the cars of the future. Edward Bernardon, the vice president of strategic automotive initiatives for the Specialized Engineering Software business segment here at Siemens PLM Software, leads this topic.<\/P><\/p>\n<p><P><span class=\"lia-inline-image-display-wrapper lia-image-align-left\" style=\"width: 200px;\"><img decoding=\"async\" src=\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/09\/Ed-Bernardon_Headshot-3.png\" alt=\"Ed Bernardon_Headshot.png\" title=\"Ed Bernardon_Headshot.png\" \/><span class=\"lia-inline-image-caption\" onclick=\"event.preventDefault();\">Edward Bernardon, our Thought Leader for the cars of the future topic, is the vice president of strategic automotive initiatives for the Specialized Engineering Software business segment here at Siemens PLM Software.<\/span><\/span><\/P><br \/>\n<P>Bernardon has already covered a lot of ground on this topic. He\u2019s written about how today\u2019s cars could follow <a href=\"https:\/\/blogs.plm.automation.siemens.com\/t5\/Digital-Transformations\/How-the-cars-of-the-future-will-transform-life-as-we-know-it\/ba-p\/335411\" target=\"_self\" rel=\"noopener noreferrer\">the horse\u2019s fate<\/A> as autonomous car technology gains traction. He\u2019s covered <a href=\"https:\/\/blogs.plm.automation.siemens.com\/t5\/Digital-Transformations\/The-role-ethics-will-play-in-how-cars-of-the-future-are-designed\/ba-p\/341814\" target=\"_self\" rel=\"noopener noreferrer\">new ethical questions<\/A> engineers and designers must answer. He\u2019s highlighted <a href=\"https:\/\/blogs.plm.automation.siemens.com\/t5\/Digital-Transformations\/Product-lifecycle-s-role-in-designing-the-cars-of-the-future\/ba-p\/344725\" target=\"_self\" rel=\"noopener noreferrer\">PLM software\u2019s role<\/A> in making these cars a reality. And, he\u2019s interviewed automotive industry experts about how they see <a href=\"https:\/\/blogs.plm.automation.siemens.com\/t5\/Digital-Transformations\/Impact-of-new-composite-materials-on-cars-of-the-future\/ba-p\/367026\" target=\"_self\" rel=\"noopener noreferrer\">composite materials<\/A> and <a href=\"https:\/\/blogs.plm.automation.siemens.com\/t5\/Digital-Transformations\/Mobility-as-a-service-s-impact-on-parking-and-city-design\/ba-p\/377111\" target=\"_self\" rel=\"noopener noreferrer\">mobility as a service<\/A> taking on greater roles with autonomous cars.<\/P><\/p>\n<p><P>I recently spoke with Bernardon about how he thinks this topic will transform over the next few years and where our conversations will go. Here are some highlights from our discussion.<\/P><\/p>\n<p><H3>&#8220;When we started talking about autonomous cars, they were somewhat a new and novel conversation. Now they\u2019re something people talk about at cocktail parties.&#8221;&nbsp;<\/H3><br \/>\n<P>We\u2019ve come a long way since we started talking about this topic a year ago, Bernardon says. The overall conversation has transformed from highlighting potential paths autonomous car technology could take to highlighting what companies and the government are doing to get in on the action.<\/P><\/p>\n<p><P>In Massachusetts, where Bernardon is based, the state legislature is <a href=\"https:\/\/www.bostonglobe.com\/business\/2017\/01\/19\/proposed-state-law-would-require-emissions-free-autonomous-vehicles-and-tax-them-mile\/0Bdd6LRNzgMGpHGIzzT5DO\/story.html\" target=\"_self\" rel=\"nofollow noopener noreferrer\">considering a tax<\/A> that would charge autonomous cars by the mile. The legislature thinks the state will lose revenue on the gas tax because autonomous car technology will be more electric-driven than traditional gasoline-burning vehicles, Bernardon said, pointing to this as an example of how the conversation is changing.&nbsp;<\/P><\/p>\n<p><P>\u201cLittle by little, reality starts to set in, not only to the real value that autonomous cars are going to bring, but more significantly, to the challenges they\u2019ll pose to be successfully deployed.\u201d&nbsp;<\/P><br \/>\n<H3>&nbsp;<\/H3><br \/>\n<H3>&#8220;As autonomous car technology matures, you start to realize some of these more mundane issues you\u2019ll have to deal with.&#8221;&nbsp;<\/H3><\/p>\n<p><P>After the initial excitement and enthusiasm for autonomous car technology set in, companies realized just how much work they had to do to make this technology available to people outside of their testing environments, Bernardon said.<\/P><\/p>\n<p><P>He pointed to Google as an example. Initially, the company said autonomous cars would be on the road in three years probably because of early-on successful testing, he said. But early in 2016, the company revised its estimate to <a href=\"http:\/\/spectrum.ieee.org\/cars-that-think\/transportation\/self-driving\/google-selfdriving-car-will-be-ready-soon-for-some-in-decades-for-others\" target=\"_self\" rel=\"nofollow noopener noreferrer\">between three and 30 years<\/A>.<\/P><\/p>\n<p><P>What happened? From testing, Google realized the sheer number of issues which needed to be addressed, Bernardon said. If the environment was very controlled \u2013 a smooth road with white lines in a place with no rain, for example \u2013 the timeline was closer to three years.<\/P><\/p>\n<p><P>\u201cBut when you get away from those perfect conditions, like an unmarked back country road or potholes, it could take a long time \u2013 closer to 30 years,\u201d he said.<\/P><\/p>\n<p><P>Bernardon pointed to the autonomous car testing happening <a href=\"http:\/\/www.wbur.org\/bostonomix\/2017\/01\/02\/self-driving-car-testing-begins\" target=\"_self\" rel=\"nofollow noopener noreferrer\">near the Seaport District in Boston<\/A>, where vehicle engineers are learning how to program the cars to respond to less than perfect road conditions, such as snow piles partially blocking a road or even seagulls landing in front of the cars.<\/P><\/p>\n<p><P>These tests are a necessary part of learning about the intricacies of the challenges that autonomous car technology must address, Bernardon said.&nbsp;<\/P><\/p>\n<p><H3>\u201cAnother interesting part of autonomous car testing is how these vehicles are going to communicate to each other, and more importantly, how they\u2019re going to communicate with the infrastructure of a city.\u201d<\/H3><br \/>\n<P>The whole idea of connected vehicle systems or <a href=\"http:\/\/news.usa.siemens.biz\/press-release\/mobility\/siemens-provide-vehicle-infrastructure-technology-tampa-hillsborough-expressw\" target=\"_self\" rel=\"nofollow noopener noreferrer\">vehicle-to-infrastructure (V2I) communication<\/A> will initially be deployed in conventional vehicles. However, what\u2019s happening with the technology in conventional cars will ultimately apply to autonomous cars, Bernardon said.<\/P><\/p>\n<p><P>He highlighted the work the Siemens Intelligent Traffic Systems division is doing to provide connected vehicle systems and V2I to communicate with conventional vehicles. Boston is now beginning to consider such technologies, but it\u2019s been deployed for a while in other cities <a href=\"http:\/\/www.bizjournals.com\/tampabay\/news\/2016\/03\/23\/german-firm-chosen-to-provide-connected-vehicle.html\" target=\"_self\" rel=\"nofollow noopener noreferrer\">such as Tampa, Florida<\/A>.<\/P><\/p>\n<p><P><span class=\"lia-inline-image-display-wrapper lia-image-align-center\" style=\"width: 999px;\"><img decoding=\"async\" src=\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/09\/Connected-Vehicles-1-1.png\" alt=\"Connected Vehicles 1.png\" title=\"Connected Vehicles 1.png\" \/><span class=\"lia-inline-image-caption\" onclick=\"event.preventDefault();\">What\u2019s happening with connected car technology in conventional cars will ultimately apply to autonomous cars.<\/span><\/span><\/P><br \/>\n<P>With this technology, traffic signals have the capabilities to warn the drivers of properly equipped cars about situations they will encounter \u2013 for example, pedestrians in a crosswalk or a blocked intersection or even to pace traffic <SPAN>\u2013<\/SPAN>&nbsp;with greater efficiency, he said.<\/P><\/p>\n<p><P>Although autonomous car companies will eventually leverage connected vehicle technology, these companies first have to solve problems with getting their cars to recognize and respond to different situations human drivers face on the road every day.<\/P><\/p>\n<p><P>\u201cSo autonomous car companies in the early stages of development may not be ready to incorporate all the information that V2I can provide,\u201d Bernardon said.<\/P><\/p>\n<p><P>But companies that can provide V2I technology, such as Siemens, must start working with cities now to implement it and get it fully working, he added.<\/P><\/p>\n<p><P>\u201cIn a few years, when autonomous vehicle companies are more ready to start incorporating V2I, these systems will have already been deployed or are on their way to being deployed \u2013 this will help make autonomous cars safer in the future,\u201d he said.&nbsp;<\/P><\/p>\n<p><P><span class=\"lia-inline-image-display-wrapper lia-image-align-center\" style=\"width: 999px;\"><img decoding=\"async\" src=\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/09\/Vehicle-to-Infrastructure-Communication-1-1.png\" alt=\"Vehicle to Infrastructure Communication 1.png\" title=\"Vehicle to Infrastructure Communication 1.png\" \/><span class=\"lia-inline-image-caption\" onclick=\"event.preventDefault();\">Companies that are able to offer V2I technology solutions now, such as Siemens, must begin working with cities now to implement it and get it fully working.<\/span><\/span><EM>Special thanks to Edward Bernardon for speaking with me about his Thought Leadership topic. Stay tuned throughout the year to see the new and exciting content he has planned.&nbsp;<\/EM><\/P><\/p>\n<p><P><STRONG>About the author <BR \/><\/STRONG><EM>Toni Boger is the editor-in-chief of Digital Transformations, the Thought Leadership blog for Siemens PLM Software. As the marketing coordinator and content strategist for the Siemens PLM Thought Leadership initiative, she oversees the content creation, management, publication and promotion for all content in the initiative. She graduated from Saginaw Valley State University with a Bachelor of Arts degree in communication and English. Prior to joining Siemens, Toni worked as an associate site editor for TechTarget, a technology media company.&nbsp;<\/EM><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the editor-in-chief of this blog, I\u2019ve had the opportunity to learn about the amazing work my colleagues are doing at Siemens PLM Software and to see our audience\u2019s response to this work.<br \/>\n&#8230;<\/p>\n","protected":false},"author":45617,"featured_media":1886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[21,25],"industry":[],"product":[],"coauthors":[],"class_list":["post-1876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-autonomous-vehicles","tag-cars-of-the-future"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/09\/Vehicle-to-Infrastructure-Communication-1-1.png","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/1876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/users\/45617"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/comments?post=1876"}],"version-history":[{"count":4,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/1876\/revisions"}],"predecessor-version":[{"id":1887,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/1876\/revisions\/1887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media\/1886"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media?parent=1876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/categories?post=1876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/tags?post=1876"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/industry?post=1876"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/product?post=1876"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/coauthors?post=1876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}