{"id":13442,"date":"2026-06-12T16:58:02","date_gmt":"2026-06-12T20:58:02","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/?p=13442"},"modified":"2026-06-12T17:01:05","modified_gmt":"2026-06-12T21:01:05","slug":"oil-gas-digitalization-tra","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/oil-gas-digitalization-tra\/","title":{"rendered":"Energy sectors&#8217; digitalization is a must in an AI world \u2013\u00a0Transcript\u00a0"},"content":{"rendered":"<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=TLFIE5614854119\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<p><strong>John Nixon: <\/strong>Well, hello and welcome to today&#8217;s episode of the Industry Forward podcast, where we&#8217;re exploring key trends and transformative technologies and real-world innovations that are reshaping fields from aerospace to energy and beyond. I&#8217;m your host, John Nixon. I&#8217;m the Global Vice President of Process Industries at Siemens Digital Industries Software.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"624\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/06\/PIFP-S3-E1-title-card-v2.png\" alt=\"The Industry Forward Podcast: Energy sectors' digitalization is a must in an AI world. Featuring John Nixon and Thiago Ribeiro.\" class=\"wp-image-13443\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/06\/PIFP-S3-E1-title-card-v2.png 624w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/06\/PIFP-S3-E1-title-card-v2-600x600.png 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/06\/PIFP-S3-E1-title-card-v2-150x150.png 150w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure><\/div>\n\n\n<p>And today we are going to discuss unique digitalization challenges in the energy sector and how we&#8217;re going to move past them. Now my guest today is Thiago Ribeiro. He is the Global Head of Energy, Chemicals and Infrastructure at Siemens Digital Industries Software. Thiago, welcome to the podcast. And can you tell our listeners a little about yourself?<\/p>\n\n\n\n<p><strong>Thiago Ribeiro: <\/strong>Thank you so much, John. It&#8217;s so good to be here. So, my name is Thiago Ribeiro. As you mentioned, I&#8217;m the Global Head of Energy, Chemicals and Infrastructure here at Siemens.<\/p>\n\n\n\n<p>[My] background is in chemical engineering. And I have always been fascinated about the energy landscape. And I&#8217;ve been working for almost 20 years in that industry. And that&#8217;s why I also decided to get a PhD to understand, well, \u201cwhat&#8217;s going on, right?\u201d We&#8217;re seeing a lot of transformations, and I wanted to understand [that] a little bit more.<\/p>\n\n\n\n<p>And here at Siemens, I have the privilege of interacting with the largest energy companies worldwide in the United States, Canada, Europe, the Middle East, South America, Asia. So, it&#8217;s good to be here to discuss \u2026 some global trends.<\/p>\n\n\n\n<p><strong>John Nixon: <\/strong>You know, you mentioned global trends, Thiago.<\/p>\n\n\n\n<p>There&#8217;s been tremendous uncertainty and volatility that exists out there around all of these trends. [Everything] from, if you look back at COVID-19, for example, where we saw, just that sheer plummet in the price of oil. Fast forward to Russia and Ukraine and now the Strait of Hormuz and what&#8217;s going on in the world.<\/p>\n\n\n\n<p>It has been just [absolutely] the definition of volatility. I mean, this uncertainty, what&#8217;s been its effect on the energy sector and [its] digital transformation?<\/p>\n\n\n\n<p><strong>Thiago Ribeiro: <\/strong>Oh my God, this is such a good topic.<\/p>\n\n\n\n<p>Look, you [worked] also in the energy industry, John. And probably you remember that date. May 1st, 2020, something absolutely bizarre happened. And for our audience here, [on] that day, because of the disruption of the COVID-19 pandemic, the price of the oil barrel went negative! (Correction: the futures contract price on April 20<sup>th, <\/sup>2020, for May 1st, 2020, went negative)<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a><\/p>\n\n\n\n<p><strong>John Nixon: <\/strong>Hmmm (In agreement).<\/p>\n\n\n\n<p><strong>Thiago Ribeiro: <\/strong>I lived to see that day.<\/p>\n\n\n\n<p>So basically, what was happening is that people were paying to get rid of their assets because they didn&#8217;t have any storage, right? So right now, we see the opposite. So right after that, we saw Russia and Ukraine in a war that drove the prices of the oil [and] natural gas [up]. And now we are seeing other geopolitical tensions, what&#8217;s going on in Venezuela and the Strait of Hormuz. And that is driving the prices.<\/p>\n\n\n\n<p>I always challenge my friends and my colleagues to think about any other industry that is as volatile as the energy industry. I don&#8217;t know any other one.<\/p>\n\n\n\n<p>So, what I see is that those specifically owner-operators tend to enter this [resilience] mode when the price of the oil barrel is around 60 to $70. And at that moment, they cut a lot of the investments, right? They are thinking about producing what they have, selling what they have, expecting a better commodity cycle [in the future].<\/p>\n\n\n\n<p>At the same time, when the prices are up, they think about investments in operational excellence. But honestly, more often than not, those guys are not thinking about the next crisis. They&#8217;re not thinking about the next bottom of the commodity cycle.<\/p>\n\n\n\n<p>And digitalization could play a pivotal role over here. This is already playing, by the way. So, when you have those high oil prices, this is the right moment to think about \u201cwhat should I implement over here to think about the next time that the prices are going to be down so I can extract the maximum value of the oil and gas that I&#8217;m extracting.\u201d<\/p>\n\n\n\n<p>This is the power of digital transformation, to leverage the data that you have right now and be, on the average at least, \u2026 successful in any part of \u2026 the commodity cycle that is going on.<\/p>\n\n\n\n<p><strong>John Nixon: [<\/strong>Thiago], you mentioned how at one point we had hit such a low bottom.<\/p>\n\n\n\n<p>In 2014, I remember working in an open pit bitumen mine in northern Alberta. And everyone was going on and on and on about how \u201cwe were forever going to see triple digit oil.\u201d And then in the second-half of 2014, began a very precipitous fall in the price, to where it got down to something on the order like $20 (correction $30) a barrel for WTI.<a href=\"#_ftn2\" id=\"_ftnref2\">[2]<\/a><\/p>\n\n\n\n<p>So, volatility\u2014my dad worked in oil and gas. I remember in the 80s and 90s how tumultuous it was. So, \u2026 I would agree with you. I can&#8217;t think of any other industry that sees such incredible, wild swings in the very price of the commodity that drives the entire industry.<\/p>\n\n\n\n<p>So, I think that has contributed. You would agree with me on why we&#8217;ve seen a persistent lag really when it comes to digitalization in this industry relative to say, for example, wings and wheels, right? The aerospace and the automotive industries. Why is data [so] siloed in this industry? Let&#8217;s talk about that.<\/p>\n\n\n\n<p><strong>Thiago Ribeiro: <\/strong>Yeah, absolutely.<\/p>\n\n\n\n<p>While you&#8217;re talking, it reminded me of this McKinsey study that they published a couple of years ago. They did kind of a digital maturity assessment of different technologies and different industries. And the outcome of that study was that [the] energy sector, specifically the oil and gas, was one of the least mature industries out there in the world.<a href=\"#_ftn3\" id=\"_ftnref3\">[3]<\/a><\/p>\n\n\n\n<p>Well, you can see this as a half empty glass, but I&#8217;m an optimistic person. I see that as a full glass because &#8230; that means that there is a lot of opportunity for improvement, right?<\/p>\n\n\n\n<p>So, as you mentioned, there are other industries that are much more advanced in terms of adopting high-tech digital technologies. And the good part of working for Siemens is that I get to interact with all these other industries as well to pick up the best practices and bring that to our oil and gas industry and energy industry.<\/p>\n\n\n\n<p>But answering your question about why data is so siloed. Well oil and gas is a high regulatory landscape, right? There are a lot of regulations, and [they] keep changing because now society is putting pressure [on] decarbonizing operations. And now we have this extra concern about CO2 emissions and now we are seeing the growth of renewables. We see other emerging technologies such as advanced nuclear, and we see also fusion energy and all of those other industries, renewables and nuclear, they are now being born digital. They understood that from the start.<\/p>\n\n\n\n<p>But the thing is, the oil and gas industry is a very old industry. It&#8217;s a century-old industry. And some of the processes, of course, they improved over time. But a lot of [them] are analog.<\/p>\n\n\n\n<p>And the industry, the supply chain, is so rich. It has so many moving parts. From upstream, and when we think about upstream, we have from reservoir, drilling, we have equipment on the sub-sea level, then we have oil rigs, FPSOs, and we have topside, then we have midstream transportation, and we have processing, we have petrochemicals, and then we have lubricants, and then we go to retail where we sell those fuels and lubricants.<\/p>\n\n\n\n<p>I mean, it&#8217;s very, very complex.<\/p>\n\n\n\n<p>And you need to be very efficient in each of those parts. Perhaps in the past, it did make sense to maximize, use the data from your sub-segment, from your part of the supply chain to maximize what you needed.<\/p>\n\n\n\n<p>But the ecosystem has evolved. Now we have different moving parts. Now we have, for instance, the chemical industry and the food industry as well that is directly impacted by the outcomes of the oil and gas [industry].<\/p>\n\n\n\n<p>[Let&#8217;s] face it, John, nobody&#8217;s eating food if we don&#8217;t have the oil and gas industry. [Why?] Because we have fertilizers. To produce fertilizers, we need what? We need urea. To produce urea, we need ammonia. To produce ammonia, we need hydrogen. And most of the hydrogen nowadays comes from, yes, [reforming] natural gas.<\/p>\n\n\n\n<p>So, there are so many moving parts, that thinking about only your data is not enough. You need to have this holistic view, [to] capture data from every step of the process so we can identify the bottlenecks in the whole supply chain and act upon them. That creates a true competitive advantage that the companies are looking for.<\/p>\n\n\n\n<p><strong>John Nixon: <\/strong>Well, as you&#8217;re talking about all this complexity, it seems a bit daunting, but I would agree with you.<\/p>\n\n\n\n<p>The fusion energy and advanced nuclear, like small modular reactors, for example, or small modular fast reactors, the participants in that segment of the energy industry really are born digital in many ways. They&#8217;re receiving an enormous amount of capital right now, capital investment. Typically, I see article after article where small modular reactors and fusion energy are being paired with the topic of data centers.<\/p>\n\n\n\n<p>As you point out, with all this complexity, we need the infrastructure as a species globally\u2014 hello, data centers\u2014to be able to manage and to be able to draw together all this data. And you and I, we&#8217;ll be talking about this in future episodes, but when you discuss artificial intelligence and everybody&#8217;s talking about it every day now, it&#8217;s on all of our smartphones, we use it. There&#8217;s not anybody I don&#8217;t know who isn&#8217;t using AI in their day-to-day.<\/p>\n\n\n\n<p>And so, in the energy industry, there&#8217;s been a clarion-call for artificial intelligence and its support to drive a competitive posture for customers to become more efficient in the energy industry.<\/p>\n\n\n\n<p>[As] you&#8217;re talking, and I work in this industry right alongside you, I have to say, even I start to get a little stressed out. I&#8217;m like, oh my gosh, that&#8217;s right. I mean, you&#8217;ve got this environment of not only high volumes of data, but you&#8217;ve got many participants. You&#8217;ve got owner operators, you&#8217;ve got engineering, procurement and construction companies. What we refer to as EPCs. We&#8217;ve got equipment manufacturers, machine builders, and the entire supply chain in-between.<\/p>\n\n\n\n<p>So, there&#8217;s a lot of participants. They all work in a very siloed fashion to some extent still today. But they all face the same challenges of, well, how do I become competitive with AI? And as you&#8217;re talking about data, I&#8217;m thinking, \u201cwell, you know, the challenge here is what is that data strategy to manage this complexity of federated sources of information that serve as that foundation for artificial intelligence.\u201d<\/p>\n\n\n\n<p>I mean, you know, as you&#8217;re discussing this, Thiago. I think about how AI is like a human, [it] has to be trained on good data, reliable data, well-orchestrated, traceable data in order for you to have insights and observations and recommendations that come from AI that you can rely upon.<\/p>\n\n\n\n<p>What are your thoughts about the place of AI here for us in energy?<\/p>\n\n\n\n<p><strong>Thiago Ribeiro: <\/strong>Oh, this is such a good topic.<\/p>\n\n\n\n<p>So, last week I was attending a nuclear summit in DC. So, Siemens was promoting what we call the advanced nuclear and fusion energy summit in Washington, DC. And what I have learned is that those [incumbents] are looking at that.<\/p>\n\n\n\n<p>So, I learned that a large owner operator in Europe is investing heavily in advanced nuclear because they see the potential of this new technology that, as you mentioned, is being born digital.<\/p>\n\n\n\n<p>And everybody&#8217;s looking to data centers because of AI, of course. When we look at the rate of adoption of all of those technologies from PC, internet, AI, we see that the curve of adoption of AI, there is no parallel to any other technology, right? Because people believe that it will be transformative. It&#8217;s already changing our world, right?<\/p>\n\n\n\n<p>And companies will be [more] efficient. We [will be] able to identify problems and process data in large volumes, something that humans cannot do. But I also saw statistics that [show] that only 16 percent of the projects in those large companies are actually achieving the results that were expected when deploying AI.<\/p>\n\n\n\n<p><strong>John Nixon: <\/strong>Hmm (in agreement).<\/p>\n\n\n\n<p><strong>Thiago Ribeiro: <\/strong>And the reason is there is no data strategy. You were right on point, John.<\/p>\n\n\n\n<p>The first thing that companies need to do is to develop a data strategy. Understand first, your status quo. \u201cWhere&#8217;s my data?\u201d Probably more often than not, our customers are saying to us, \u201cmy data, they are stored in different databases across different legacy systems, and nothing&#8217;s communicating with anything.\u201d Perhaps they tried some automation in the past, but still data is [pretty] much siloed.<\/p>\n\n\n\n<p>And when data is siloed, the quality of the models that we can build upon this data is very poor. So, the movement that we are seeing right now is to make sure that we access the data. So, accessibility is one of the first steps. And the second one is to be able to integrate that data into what we call a data fabric, connecting all the gaps and all the data points to make sure that the models are going to be able to capture exactly what I want when I want it. That is the only way to go.<\/p>\n\n\n\n<p>And these energy [companies] are looking to that, not just as a standpoint of their own operations, but also to provide this as a service to other companies. You mentioned all about data centers, data centers for AI and cryptocurrencies. They are booming all around the world.<\/p>\n\n\n\n<p>And we see that those oil and gas companies, they&#8217;re not oil and gas companies anymore. They are energy companies because they are diversifying. They&#8217;re putting money in nuclear, they&#8217;re putting money [into] renewables, they&#8217;re putting money in data centers. And to be sure to extract the results that they really want, it&#8217;s quite important to develop exactly what you mentioned, John, the data strategy.<\/p>\n\n\n\n<p>That is where we can help our customers because we [have been] helping our customers to implement this data strategy for quite a while. I mean, Siemens has been a very important company in this space, not just in energy, but in other industries. And we bring an expertise of a global team, and we&#8217;ve been helping our customers wherever they need and the results have been incredible. But we can talk about that in a future episode.<\/p>\n\n\n\n<p><strong>John Nixon: <\/strong>Yeah, Thiago, I was just going to say we&#8217;re running close to the end here and there&#8217;s so much more to talk about. So, we&#8217;ll definitely do several more episodes.<\/p>\n\n\n\n<p>But, let me just kind of recap what we&#8217;ve talked about here. And then I want to close out, Thiago, and I want to welcome you back to future episodes.<\/p>\n\n\n\n<p>Today, We talked a lot about the enormous volatility that is associated with oil and gas and really the energy industry holistically.<\/p>\n\n\n\n<p>I mean, you think about all the supply chain issues that have gone on with Russian, Ukraine, Strait of Hormuz, how for decades this industry has been rife with challenge and uncertainty. That has also impacted the digital maturity, that journey of digitalization for this industry.<\/p>\n\n\n\n<p>And we&#8217;re seeing though that with new entrants into this space around advanced nuclear, like small modular reactors, fast reactors, fusion energy, renewables. Many of them, as you indicated, have been born digital. So that&#8217;s really, to use the metaphor, moving the needle for this industry and setting expectations on what is digitalization.<\/p>\n\n\n\n<p>But as we move through that, there is still the need to have a solid foundation, a digital strategy to support now what we&#8217;ve seen in the last, call it the five or six years where it&#8217;s really entered the consciousness of industry around artificial intelligence and its daily use in everything we do. And that challenge is an exciting one but also means we&#8217;ve got to address this lagging digitalization that has been needed in this industry.<\/p>\n\n\n\n<p>To you, our listeners, I hope that the processes within the process industry\u2014hello, that&#8217;s a pun\u2014that you&#8217;re dealing with around data and AI that you&#8217;ve gleaned something from this conversation.<\/p>\n\n\n\n<p>And more importantly, we&#8217;ve just gotten started here. We welcome you to come back and join us in future episodes where I&#8217;ll be talking to Thiago about the energy industry, about data, about AI, and the challenges and the solutions that are available.<\/p>\n\n\n\n<p>And the excitement that this is providing us as a species as we drive a greater energy future. One that is filled with energy and a more positive outlook from my vantage point. So, Thiago, thanks for joining me.<\/p>\n\n\n\n<p><strong>Thiago Ribeiro: <\/strong>Thanks for having me on the podcast, John.<\/p>\n\n\n\n<p><strong>John Nixon: <\/strong>All right. We look forward to having everyone here [next time].<\/p>\n\n\n\n<p><strong>Thiago Ribeiro: <\/strong>Thank you.<\/p>\n\n\n\n<p><a href=\"https:\/\/blogs.sw.siemens.com\/podcasts\/industry-forward\/oil-digitalization\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/blogs.sw.siemens.com\/podcasts\/industry-forward\/oil-digitalization\/\" rel=\"noreferrer noopener\">Access the show notes, here.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/03\/John_Nixon.jpg\" alt=\"John Nixon\" class=\"wp-image-13032\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/03\/John_Nixon.jpg 200w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/03\/John_Nixon-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p><strong>John Nixon &#8211; Global Vice President of Process Industries at Siemens Digital Industries Software<\/strong><\/p>\n\n\n\n<p>As Group Vice President for Process Industries at Siemens, John leads a global team that helps process industries leverage digital solutions that enhance efficiency, accelerate innovation and achieve sustainability goals.<\/p>\n\n\n\n<p>John has over three decades of experience in strategy, operations and technology deployment for energy, chemicals, life sciences and CPG. He is well versed in the operational and business pressures of industry, including regulatory demands, decarbonization, talent gaps and the push for innovation.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/johnnixon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with John on LinkedIn<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/06\/Thiago_Ribeiro-sq200.jpg\" alt=\"Thiago Ribeiro \" class=\"wp-image-13446\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/06\/Thiago_Ribeiro-sq200.jpg 200w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/06\/Thiago_Ribeiro-sq200-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p><strong>Thiago Ribeiro &#8211; Global Head of Energy, Chemicals and Infrastructure at Siemens Digital Industries Software<\/strong><\/p>\n\n\n\n<p>As Global Head of Energy, Chemicals and Infrastructure at Siemens, Thiago defines strategy, investment priorities and go-to-market guidance that drive profitable growth and long-term customer value.<\/p>\n\n\n\n<p>Thiago has almost two decades of experience in chemical engineering and the energy industry. He has led large-scale digital transformation for companies worldwide, such as in the United States, Canada, Europe, the Middle East, South America and Asia.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/thiago-felippe-ribeiro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with Thiago on LinkedIn<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a id=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> Crude Oil Futures Prices Turn Negative, Congressional Research Service, <a href=\"https:\/\/www.congress.gov\/crs_external_products\/IN\/PDF\/IN11354\/IN11354.1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.congress.gov\/crs_external_products\/IN\/PDF\/IN11354\/IN11354.1.pdf<\/a>, IN11354<\/p>\n\n\n\n<p><a id=\"_ftn2\" href=\"#_ftnref2\">[2]<\/a> Crude Oil Prices (1946-2026), <a href=\"https:\/\/www.macrotrends.net\/1369\/crude-oil-price-history-chart\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.macrotrends.net\/1369\/crude-oil-price-history-chart<\/a><\/p>\n\n\n\n<p><a id=\"_ftn3\" href=\"#_ftnref3\">[3]<\/a> Rewired and running ahead: Digital and AI leaders are leaving the rest behind, January 12, 2024, | Article <a href=\"https:\/\/www.mckinsey.com\/capabilities\/tech-and-ai\/our-insights\/rewired-and-running-ahead-digital-and-ai-leaders-are-leaving-the-rest-behind\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mckinsey.com\/capabilities\/tech-and-ai\/our-insights\/rewired-and-running-ahead-digital-and-ai-leaders-are-leaving-the-rest-behind<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The energy industry is entering an inflection point of digitalization, data centers and artificial intelligence.<\/p>\n","protected":false},"author":118754,"featured_media":13445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1,13763],"tags":[12,2,3436],"industry":[139],"product":[],"coauthors":[13868],"class_list":["post-13442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-podcast-transcript","tag-artificial-intelligence","tag-digitalization","tag-energy-utilities","industry-energy-utilities"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2026\/06\/GMC-Oil-Gas-Pumpjacks_original.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/13442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/users\/118754"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/comments?post=13442"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/13442\/revisions"}],"predecessor-version":[{"id":13450,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/13442\/revisions\/13450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media\/13445"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media?parent=13442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/categories?post=13442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/tags?post=13442"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/industry?post=13442"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/product?post=13442"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/coauthors?post=13442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}