Others are taking notice of the work our company and this initiative have put in to educating businesses about the value of the digital twin. While I was attending the B2B Marketing Exchange in Scottsdale, Arizona last week, I accepted a Killer Content Award on behalf of the whole team for our work on the Thought Leadership blog<\/A> and throughout the Community<\/A> about the digital twin. We won a \u201cFinny\u201d in the Short-Form Content category \u2013 and it\u2019s even shaped like a shark fin!
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The Killer Content Awards team explained why we won this special award:<\/P> This was the focus of the Siemens PLM Software Thought Leadership initiative, which is a series of blog posts highlighting the most common questions buyers have early in their digital twin journey. This includes defining the digital twin, the business value of the digital twin and digital thread, and how and why the digital twin and digital thread are changing market conditions.<\/P><\/p>\n The articles have 3,800 page views, and Siemens PLM Software holds the number-two ranking on Google for \u2018value of the digital twin\u2019 and the number-14 ranking on Google for \u2018digital twin technology.\u2019\u201d<\/P><\/p>\n (Our page views for this content have increased exponentially since we were nominated and now total over 15,000 page views.)<\/P><\/p>\n This Killer Content Award is the result of countless work hours by numerous people to create this digital twin content, and I\u2019m so proud to have led this effort. I took great care in interviewing experts throughout our company to get their great ideas into this digital twin content for our customers, and edited, published and promoted everything to ensure our customers could find it and engage with us.<\/P> Thank you, everyone, for your continued support. I look forward to seeing what else we\u2019ll accomplish together!<\/P><\/p>\n Learn more about our \u201cFinny\u201d win<\/A> here, and visit the Killer Content Awards site<\/A> to read more about this year\u2019s winning content.<\/EM><\/P><\/p>\n About the author <\/STRONG> The digital twin is a major part of nearly every conversation we have with you on the Thought Leadership blog. We focus so much attention on the digital twin and the digital thread for a simple but i…<\/p>\n","protected":false},"author":45617,"featured_media":1272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[11],"industry":[],"product":[],"coauthors":[],"class_list":["post-1265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-digital-twin"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/09\/Killer-Content-Award_SPLM-1.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/1265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/users\/45617"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/comments?post=1265"}],"version-history":[{"count":3,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/1265\/revisions"}],"predecessor-version":[{"id":1273,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/posts\/1265\/revisions\/1273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media\/1272"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/media?parent=1265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/categories?post=1265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/tags?post=1265"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/industry?post=1265"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/product?post=1265"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/thought-leadership\/wp-json\/wp\/v2\/coauthors?post=1265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Killer](\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/09\/Killer-Content-Award_Finny-1.jpg\" "\\"Killer")
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\u201cTo help customers and prospects gain an edge over the competition, Siemens PLM Software believes market leaders need a digital twin and digital thread implemented in their business. Digital twins\u202fhelp virtually predict what will physically happen, and the digital thread can reveal why.<\/P><\/p>\n![\"Killer](\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/19\/2019\/09\/Killer-Content-Award_SPLM-1.jpg\" "\\"Killer")
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This award is truly the result of a team effort. I can say, with absolute certainty, our company wouldn\u2019t have received this recognition had it not been for the constant support and collaboration between the Thought Leadership team, our colleagues and our executives.<\/P><\/p>\n
Toni Boger<\/STRONG> <\/SPAN>is the editor-in-chief of Digital Transformations, the Thought Leadership blog for Siemens PLM Software. As the content strategist for the Siemens PLM Thought Leadership program, she oversees the content creation, management, publication and promotion for all content in the program. She graduated from Saginaw Valley State University with a Bachelor of Arts degree in Communication and English. Prior to joining Siemens, Toni worked as an associate site editor for TechTarget, a technology media company. <\/EM><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"