{"id":901,"date":"2018-06-05T02:47:31","date_gmt":"2018-06-05T09:47:31","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Tecnomatix-News\/Interview-with-Zvi-Feuer-Part-2-What-Agile-brought-to-the-table\/ba-p\/497315"},"modified":"2026-03-26T06:56:27","modified_gmt":"2026-03-26T10:56:27","slug":"interview-with-zvi-feuer-part-2-what-agile-brought-to-the-table","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/interview-with-zvi-feuer-part-2-what-agile-brought-to-the-table\/","title":{"rendered":"Interview with Zvi Feuer &#8211; Part 2: What Agile \u2018brought to the table\u2019"},"content":{"rendered":"<p><P><EM>This the second in our five part blog series featuring Zvi Feuer talking about our agile processes.<\/EM><\/P><br \/>\n<P><EM><BR \/><span class=\"lia-inline-image-display-wrapper lia-image-align-left\" style=\"width: 162px;\"><img decoding=\"async\" src=\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/7\/2019\/09\/Zvi_presenting-1.jpg\" alt=\"Zvi_presenting.jpg\" title=\"Zvi_presenting.jpg\" \/><\/span><\/EM><\/P><\/p>\n<p><P>You know, Agile has many advantages:<\/P><br \/>\n<OL><br \/>\n<LI>You can free up people to do other things and do more.<\/LI><br \/>\n<LI>You improve the quality, which is really important<\/LI><br \/>\n<LI>The 3<SUP>rd<\/SUP> advantage is that you release, granted, in smaller versions, but you release faster, making you much more flexible to control what you deliver to your customers.<\/LI><br \/>\n<\/OL><br \/>\n<P>Now all those things, according to the way I wanted, should have happened in the first year after we started. But it took a bit more time because first of all, you have to change people\u2019s way of thinking, bringing in new work methods and some people opposed it. Takes time to replace, convince, train, so things didn\u2019t happen exactly the way I wished, but I think we\u2019ve reached the point where now we\u2019re kind of a lighthouse to the whole PL organization and a lot of groups in PL looked at it without realizing how well it was working out. I think we\u2019re doing ground-breaking work with good results that will come to expression in two aspects:<\/P><\/p>\n<p><P><STRONG>Beacon \u2013 quality measurement<\/STRONG>. At the PLM USA convention, for the first time customers came over and said, \u2018listen, these latest versions of Teamcenter show an amazing improvement in the quality of the software.\u2019 That\u2019s not us saying it, it\u2019s the users! That\u2019s one sign that there\u2019s improvement. And the other is\u2026<\/P><\/p>\n<p><P><STRONG>Sales<\/STRONG>. Look, at the end of the day the customers buy what\u2019s good, what brings value, that the quality is good, they know that it\u2019s delivered on time, and if there is a problem, that within a short cycle, we\u2019ll fix the problem. It\u2019s not that we don\u2019t have any more problems with the software, but if you deliver some version to somebody, and they have an additional request, or something\u2019s not working, they know they can get an answer from us relatively quickly, and they can immediately get going with the changes they wanted.<\/P><\/p>\n<p><P><span class=\"lia-inline-image-display-wrapper lia-image-align-left\" style=\"width: 200px;\"><img decoding=\"async\" src=\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/7\/2019\/09\/PS_VR-1.jpg\" alt=\"PS_VR.jpg\" title=\"PS_VR.jpg\" \/><\/span><\/P><br \/>\n<P>Are we making waves? What matters is today there\u2019s a movement to additive manufacturing together with Agile\/Lean software development. Not only, by the way, here, but in Digital Factory (DF), the organization of Jan Mrosik, and Siemens management regards it as important that there is such a transition and that it\u2019s taking place in all units that are coding software. I\u2019m not the evangelist or expert or anything \u2013 we\u2019re ready to offer help to anyone that asks. In the world we live in it\u2019s forbidden to show off. We have to guard, on the one hand, our software and keeping it at the best quality helps the organization that we live within, on the other hand, to advance. And by the way, I don\u2019t do this alone, it\u2019s done by the efforts of good people &#8211; all the managers and all our middle managers, where each of them knows his or her portion, some more, some less, and we fix what needs fixing where there\u2019s a need.Just so you shouldn\u2019t misunderstand. It\u2019s not that there isn\u2019t somebody who comes up sometimes and says, \u2018look, maybe we need to go back to 6-month cycles\u2019 and my answer is, \u2018no, we need to progress to every 2 weeks!.&#8217;<\/P><\/p>\n<p><P><STRONG>About the author<SPAN>&nbsp;<\/SPAN><BR \/>Zvi Feuer<\/STRONG><EM><SPAN>&nbsp;<\/SPAN>is senior vice president of Manufacturing Engineering Software for Siemens PLM Software, a business unit of the Siemens Digital Factory Division. He has more than 25 years of experience in Enterprise Software business management, with a primary focus in the Manufacturing Industries. He has worked for: the Israeli Aircraft Industries (IAI); Digital Equipment, a leading provider of hardware and system integration projects; and since 1995, with Tecnomatix, UGS and Siemens. Feuer\u2019s current responsibilities include leading global teams and initiatives to develop and service customers worldwide and providing Manufacturing Engineering Software solutions. These solutions include optimizing production and service facilities, assembly line design, developing and validating production systems and programming CNC machines in major machine shops. Feuer received his Master of Science in industrial engineering from Technion \u2013 Israel Institute of Technology, and also received an executive MBA from UCLA \u2013 NUS.&nbsp;<\/EM><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This the second in our five part blog series featuring Zvi Feuer talking about our agile processes. <\/p>\n<p> You know, Agile has many advantages: <\/p>\n<p> You can free up people to do other thi&#8230;<\/p>\n","protected":false},"author":57745,"featured_media":907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[],"industry":[],"product":[],"coauthors":[],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/7\/2019\/09\/Zvi_presenting-1.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/users\/57745"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":3,"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"predecessor-version":[{"id":909,"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/posts\/901\/revisions\/909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/media\/907"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/tags?post=901"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/industry?post=901"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/product?post=901"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/tecnomatix\/wp-json\/wp\/v2\/coauthors?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}