{"id":8922,"date":"2022-06-14T13:13:00","date_gmt":"2022-06-14T17:13:00","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/teamcenter\/?p=8922"},"modified":"2026-03-26T08:57:01","modified_gmt":"2026-03-26T12:57:01","slug":"integrated-mbse-solutions-preventing-insane-product-development","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/teamcenter\/integrated-mbse-solutions-preventing-insane-product-development\/","title":{"rendered":"Integrated MBSE Solutions: preventing insane product development"},"content":{"rendered":"
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How does integrated MBSE solutions prevent insane product development? Well, you\u2019re probably familiar with one definition of insanity attributed to Albert Einstein \u201c\u2026doing the same thing over and over and expecting a different outcome\u201d.   In our travels, we are surprised by the amount of design insanity going on in organizations\u2026 repeating costly mistakes over and over.<\/p>\n\n\n\n

For example, I talked to one young automotive engineer who was given a customer complaint to track down\u2026 \u201cwater on the knee\u201d.   During the investigation, she discovered water would come through the door speakers when the bass was turned up. (we\u2019ve all been pounded by the amped-up bass of a nearby vehicle\u2019s woofers).<\/p>\n\n\n\n

Looking inside the door, she found that water which should have drained harmlessly out of the weep holes in the bottom of the door was splashing up onto the speaker wire and following it down and into the speaker, leaving the bass vibrations to do the rest. Looking at the speaker wire\u2019s revision history, she saw the previous version wire had a loop held by a tie wrap. The loop naturally carried the water below the speaker. From its history, she saw the speaker wire revision switched back and forth between loop\/no loop on about a 6-month cadence. <\/p>\n\n\n\n

Of course, you know what happened, someone looking at extra wire length, cost, etc., and not understanding the reason behind it eliminated the loop saving a few pennies but causing the problem to return\u2014i.e. insane design behavior. <\/p>\n\n\n

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Water on the knee… <\/figcaption><\/figure><\/div>\n\n\n

That got us thinking about how much insane design behavior is going on in organizations repeating the same mistakes over and over or \u201chow long does a problem once solved take to come back\u201d.  Our research mirrored industry project lengths:<\/p>\n\n\n\n