{"id":4882,"date":"2020-04-17T08:37:24","date_gmt":"2020-04-17T12:37:24","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/teamcenter\/?p=4882"},"modified":"2026-03-26T08:49:34","modified_gmt":"2026-03-26T12:49:34","slug":"survive-product-complexity-with-mbse","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/teamcenter\/survive-product-complexity-with-mbse\/","title":{"rendered":"Survive Product Complexity with MBSE"},"content":{"rendered":"\n<p>Model Based System Engineering (MBSE) helps us manage product complexity.&nbsp; Today\u2019s complex products use a combination of electronics, software, and mechanics, which creates complex cross-product interactions that must be managed. &nbsp;To deal with this, systems engineers are trained to ask \u201cWhy?\u201d so they can understand the reason behind decisions to make better cross-domain product decisions. (I did not know it at the time, but I was trained in college for the current conversations I\u2019m having with my teenager which all begin with \u201cWhy?\u201d).&nbsp; In this case, &#8220;Why do we need MBSE?&#8221;&nbsp; The short answer&#8230;to survive product complexity. <\/p>\n\n\n\n<p>Coming out of engineering school, I went to work in the high-tech industry.&nbsp; One of the early projects I worked on was developing an auto-router for routing circuits for ~100k gate IC\u2019s (out on the bleeding edge back then). &nbsp;We were quite proud of our work on circuit routing, taking around 6 hours per run with the best computing power we had at the time. &nbsp;We had the opportunity to brief one of the chief engineers, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/dl.acm.org\/doi\/10.1145\/1014188.803012\" target=\"_blank\">Dr. Charles Rose<\/a> (one of the inventors of <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Hardware_description_language\" target=\"_blank\">hardware description languages<\/a>). Dr. Rose was complimentary of our efforts\u2026 but then added, \u201cYou\u2019re never going to route a billion-gate integrated circuit in your life time that way.\u201d&nbsp; My thought at the time was, \u201cThat crazy old Rose, what does he know? There is no way chips could get that big!\u201d&nbsp; (I wasn\u2019t a believer in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Moore%27s_law\" target=\"_blank\">Moore\u2019s Law<\/a> at the time). &nbsp;Gordon Moore and Dr. Rose were right: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nvidia.com\/en-us\/titan\/titan-v\/\" target=\"_blank\">NVIDIA graphics cards<\/a> now pushing <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/nvidianews.nvidia.com\/news\/nvidia-announces-scalable-gpu-accelerated-supercomputer-in-the-microsoft-azure-cloud\" target=\"_blank\">supercomputer status<\/a> with <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nvidia.com\/en-us\/titan\/titan-v\/\" target=\"_blank\">21 billion transistors<\/a> <\/li><li>Largest gate count as of this writing is the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Transistor_count\" target=\"_blank\">1 TB memory chips up around 2 trillion transistors<\/a> <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/14\/2020\/04\/Apollo-flight-computer.jpg\" alt=\"\" class=\"wp-image-4885\" width=\"343\" height=\"268\" \/><figcaption>Apollo Flight Computer (circa 1969)<\/figcaption><\/figure><\/div>\n\n\n\n<p>Back in July of last year, we celebrated the <a href=\"https:\/\/www.google.com\/doodles\/50th-anniversary-of-the-moon-landing\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">50<sup>th<\/sup> anniversary of the first moon landing<\/a>.&nbsp; The journey to the moon and back was made possible by one of the first integrated circuit guidance computers (~8400 transistors) with a massive 2k core and 32k rope memory.&nbsp; <\/p>\n\n\n\n<p>The guidance computer electronics were designed\/laid out with tape on Mylar on a drafting table.&nbsp; As we moved to higher gate counts and greater levels of integration for more computing power, we had to scale our electronic development processes. We had to move away from drafting tables, to CAD layouts, to schematic capture systems with silicon compilers, and then to hardware description languages to scale the complexity. <\/p>\n\n\n\n<p>We need to do the same thing for system engineering if we expect to survive the rising flood of complex electronics, with thousands of mechanical parts, controlled by millions of lines of code all working together (on top of millions of variations) in the products we are dealing with today. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/14\/2020\/04\/System-Engineering-to-MBSE-1024x594.png\" alt=\"\" class=\"wp-image-4884\" width=\"629\" height=\"364\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/14\/2020\/04\/System-Engineering-to-MBSE-1024x594.png 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/14\/2020\/04\/System-Engineering-to-MBSE-600x348.png 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/14\/2020\/04\/System-Engineering-to-MBSE-768x445.png 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/14\/2020\/04\/System-Engineering-to-MBSE.png 1066w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><figcaption>Just as electronics needed to be move to higher levels of integration, Systems Engineering needs to move to MBSE to scale <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>So, the MBSE \u201cwhy?\u201d for your organization is survival! <\/strong><\/p>\n\n\n\n<p>I\u2019ve also learned with my teenager you have about 30 seconds to get your point across (<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.ijtrd.com\/papers\/IJTRD16531.pdf\" target=\"_blank\">what\u2019s called an elevator speech, it\u2019s getting shorter, it used to be 118 seconds<\/a>). According to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/socialtimes.com\/attention-spans-have-dropped-from-12-minutes-to-5-seconds-how-social-media-is-ruining-our-minds-infographic_b86479\" target=\"_blank\">recent studies<\/a>, the attention span is getting even shorter for the internet-connected generation, so we\u2019ve boiled the reasons behind MBSE down to two short-attention-span 120-second videos: &#8220;Why MBSE&#8221; and &#8220;Why System Modeling&#8221;. &nbsp;<\/p>\n\n\n\n<p>Why MBSE is needed for your product development survival? &nbsp; <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Product complexity is growing<\/li><li>It\u2019s impossible to comprehend\/manage it all on your own (even adding more engineers to the problem) <\/li><li>If you don\u2019t manage it, you will have problem escapes that will cost you lots of time\/money<\/li><li>You need MBSE tools\/methods with PLM to help manage it all <\/li><\/ol>\n\n\n\n<p>Electrical engineers figured this out already and went to higher levels of abstraction to keep up.&nbsp; Systems engineers will need to do the same because it is at the combinations of systems\/sub-systems where the big problems happen.  <\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls poster=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/14\/2020\/04\/WHY-MBSE-thumbnail.png\" src=\"https:\/\/videos.mentor-cdn.com\/mgc\/videos\/5400\/ab16331d-6740-4ea5-9b8b-a8b5abee4cf2-en-US-video.mp4\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls poster=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/14\/2020\/04\/WHY-SYSTEM-MODELING-thumbnail.png\" src=\"https:\/\/videos.mentor-cdn.com\/mgc\/videos\/5400\/e575f671-74aa-4782-9a68-36364fca477f-en-US-video.mp4\"><\/video><\/figure>\n\n\n\n<p>We hope these &#8220;Why&#8221; videos will help you explain to short attention-span friends\/managers\/accountants why you&#8217;re investing in MBSE. <\/p>\n\n\n\n<p> We have more model based system engineering articles to read within the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/products\/collaboration\/product-architecture.html\" target=\"_blank\">MBSE blog<\/a> tag.   You can also get more info at our <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/products\/collaboration\/mbse-model-based-systems-engineering.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Siemens Industry Software web site on MBSE  (opens in a new tab)\">Siemens Industry Software web site on MBSE <\/a>and <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/products\/collaboration\/product-architecture.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"integrated System Modeling (opens in a new tab)\">integrated System Modeling<\/a>. <\/p>\n\n\n\n<p><strong>UPDATE<\/strong>:  There&#8217;s a new <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/resource\/integrated-mbse\/85517\" target=\"_blank\" rel=\"noreferrer noopener\">whitepaper on integrating  Systems Engineering\/MBSE with your product lifecycle available for download<\/a>.  Systems Engineering is more than just putting tools in place, it requires changes in people, processes, and tools to be successful. <\/p>\n\n\n\n<p>Regarding people, we have also posted a <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/resource\/integrated-mbse-next-gen\/87241\" target=\"_blank\" rel=\"noreferrer noopener\">second whitepaper on integrated MBSE training\/education <\/a>as well as a <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/webinar\/integrated-mbse\/85390?stc=wwdi100084\" target=\"_blank\" rel=\"noreferrer noopener\">integrated MBSE training curriculum<\/a> that is now available.  We will c<a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/webinar\/integrated-mbse\/85390?stc=wwdi100084\" target=\"_blank\" rel=\"noreferrer noopener\">over both of these topics in an upcoming integrated MBSE webinar<\/a>,  Check out the whitepapers and the webinar for advice on implementing MBSE in your organization.   <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>-Mark Sampson <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s complex products use a combination of electronics, software, and mechanics, which creates complex cross-product interactions that must be managed.<\/p>\n","protected":false},"author":54001,"featured_media":4886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[51,129],"tags":[16,166],"industry":[],"product":[357],"coauthors":[],"class_list":["post-4882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-video","tag-model-based-systems-engineering","tag-thought-leadership","product-teamcenter"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/14\/2020\/04\/complexity.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/posts\/4882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/users\/54001"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/comments?post=4882"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/posts\/4882\/revisions"}],"predecessor-version":[{"id":6074,"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/posts\/4882\/revisions\/6074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/media\/4886"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/media?parent=4882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/categories?post=4882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/tags?post=4882"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/industry?post=4882"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/product?post=4882"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/teamcenter\/wp-json\/wp\/v2\/coauthors?post=4882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}