{"id":3892,"date":"2019-12-03T13:55:48","date_gmt":"2019-12-03T18:55:48","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/teamcenter\/?p=3892"},"modified":"2026-03-26T08:47:54","modified_gmt":"2026-03-26T12:47:54","slug":"digital-product-development-is-a-gift","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/teamcenter\/digital-product-development-is-a-gift\/","title":{"rendered":"Digital Product Development is a Gift"},"content":{"rendered":"\n

Digital product development is one reason that your favorite gadgets you use every day are available. Throughout this holiday season, take a moment to imagine how all the toys, tech, and gifts were made. Each product needs to go through the stages of product strategy, idea generation, concept testing, business analysis, product development, market testing, and commercialization. Thinking about this really puts things into perspective and helps us to realize how important the process of digital product development is. These tools help to design and create the product your customers have dreamed of, reduce costs, and reduce time to market — which is key in producing a great ROI. <\/p>\n\n\n\n

Digital tools make a difference in product design. The design of any product is always critical and the analysis of the product needs to be completed thoroughly. Real greatness is created when the use of digital product creation can disrupt innovation. <\/p>\n\n\n\n

Injecting disruptive innovation <\/h2>\n\n\n\n

A great example of digital product development using Siemens software is the success story of Clean Motion. <\/p>\n\n\n\n

Clean Motion was founded in 2010 in Lerum, Sweden with the idea of developing a vehicle somewhere between a conventional car and scooter that was sustainable and affordable for a large majority of the world. G\u00f6ran Folkesson, the chief executive officer (CEO) of Clean Motion and the visionary behind the electric composite pod knows everything about innovation. His philosophy of the Zbee is based on reinventing every part of the product with multifunctional design, simplification, and a lightweight approach. <\/p>\n\n\n\n

\u201cWe wanted to focus on creating an efficient product development process and digitalizing the manufacturing process, so we looked at existing solutions and saw Siemens and thought, \u2018Well, this is very interesting.\u201d <\/p> Niklas Ankarkrona, Chairman, Clean Motion <\/cite><\/blockquote>\n\n\n\n

Zbee Arrival with help from Digital Tools<\/h2>\n\n\n\n
\"digital
Today you can spot the Zbee practically everywhere, from Johannesburg, South Africa to Trom\u00f6, Norway. <\/figcaption><\/figure><\/div>\n\n\n\n

Coming from automotive and product lifecycle backgrounds, Folkesson and Niklas Ankarkrona, the chairman of Clean Motion, realized early on the advantages of centralizing the entire development process on Teamcenter software and NX software, CAD module, part of the Siemens Digital Industries Software portfolio. <\/p>\n\n\n\n

There are about 400 Zbees on the streets, including a successful taxi pool in Stockholm, Sweden and a growing fleet business in New Delhi, India. Many global daily users have already combined to trim a total of 4.5 tons of carbon dioxide (CO2) pollution <\/strong>off their carbon footprint.<\/p>\n\n\n\n

\u201cFrom birth, we have been digital,\u201d says Folkesson. \u201cThis has been a core advantage. We could have never achieved this working in traditional ways.\u201d<\/p> G\u00f6ran Folkesson, CEO, Clean Motion <\/cite><\/blockquote>\n\n\n\n

But it wasn’t always easy. Read on to learn about the story behind Clean Motion and the creation of the Zbee. <\/p>\n\n\n\n

Business Challenges<\/h3>\n\n\n\n

Clean Motion came to Siemens Digital Industry software with some key problems they needed to solve:<\/p>\n\n\n\n