{"id":73751,"date":"2026-04-10T10:37:31","date_gmt":"2026-04-10T14:37:31","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/simcenter\/?p=73751"},"modified":"2026-04-10T10:37:34","modified_gmt":"2026-04-10T14:37:34","slug":"automotive-testing-expo-2026-2","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/simcenter\/automotive-testing-expo-2026-2\/","title":{"rendered":"Automotive Testing Expo 2026: Experience the future of testing and validation with Simcenter physical testing!"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"600\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Siemens-ATE-2025-booth-435x600.jpg\" alt=\"Automotive Testing Expo - Siemens booth\" class=\"wp-image-73786\" style=\"width:393px;height:auto\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Siemens-ATE-2025-booth-435x600.jpg 435w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Siemens-ATE-2025-booth-742x1024.jpg 742w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Siemens-ATE-2025-booth-768x1059.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Siemens-ATE-2025-booth-1114x1536.jpg 1114w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Siemens-ATE-2025-booth-1485x2048.jpg 1485w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Siemens-ATE-2025-booth-900x1241.jpg 900w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Siemens-ATE-2025-booth-scaled.jpg 1856w\" sizes=\"auto, (max-width: 435px) 100vw, 435px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Join Siemens at <a href=\"https:\/\/testingexpo-europe.com\/\" target=\"_blank\" rel=\"noopener\">Automotive Testing Expo 2026<\/a><\/h2>\n\n\n\n<p><strong>June 23-25, 2026<br>Messe Stuttgart, Germany<\/strong><br><strong>Find us at Siemens booth (Hall 1, booth #1930)<\/strong>,<\/p>\n\n\n\n<p>The <strong>Automotive Testing Expo Europe<\/strong>, the world\u2019s largest exhibition dedicated to automotive testing technologies, is returning to Stuttgart and Siemens is excited to be part of it once again.<\/p>\n\n\n\n<p>From <strong>June 23 to June 25, 2026<\/strong>, more than <strong>400 exhibitors and thousands of automotive professionals<\/strong> will gather at <strong>Messe Stuttgart<\/strong> to explore the latest innovations in automotive testing, development and validation. The event brings together OEMs, suppliers and engineers from around the globe, creating a unique environment to exchange ideas, discover new technologies and collaborate with peers across the automotive testing community.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/testingexpo-europe.com\/visitor-registration?utm_source=website&amp;utm_medium=hp-visitor-form&amp;utm_campaign=homepage_registration&amp;utm_id=homepage-registration\" target=\"_blank\" rel=\"noopener\">Register here<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Drive development with confidence<\/h2>\n\n\n\n<p>In automotive engineering, the pursuit of perfection is increasingly constrained by time, cost pressures, and rapidly evolving customer expectations. Physical prototypes\u2014once the backbone of development\u2014are now a bottleneck, limiting design exploration due to their cost, time requirements, and lack of flexibility.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.siemens.com\/en-us\/products\/simcenter\/physical-testing\/\" target=\"_blank\" rel=\"noopener\">Simcenter Physical Testing<\/a><\/strong> helps automotive engineers <strong>test earlier, smarter, and faster\u2014with fewer physical prototypes<\/strong>. By combining physical and virtual testing in an integrated, modular performance engineering strategy, Simcenter enables teams to validate innovations more efficiently and with greater confidence.<\/p>\n\n\n\n<p>Join Siemens at the forefront of automotive innovation as we pave the way toward a future where physical prototypes are no longer the norm. Find our solutions at our booth (Hall 1 \u2013 Booth #1930) and talk with the experts. Attend our Innovation Showcase presentation during the expo to find out more about how you can test earlier, smarter and faster!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-june-2024-66-1024x576.jpg\" alt=\"Talk to Siemens testing experts at the Automotive Testing Expo\" class=\"wp-image-73787\" style=\"width:811px;height:auto\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-june-2024-66-1024x576.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-june-2024-66-600x337.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-june-2024-66-768x432.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-june-2024-66-1536x863.jpg 1536w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-june-2024-66-2048x1151.jpg 2048w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-june-2024-66-395x222.jpg 395w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-june-2024-66-900x506.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Attend the innovation showcase <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Eric-Sorber.jpg\" alt=\"Eric Sorber\" class=\"wp-image-73788\" style=\"width:221px;height:auto\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Eric-Sorber.jpg 400w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Eric-Sorber-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><em>Eric Sorber<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Whatever you do, don\u2019t miss out on the Innovation Showcase presentations! This year\u2019s Simcenter speaker is Eric Sorber, Industry Specialist for automotive NVH testing at Siemens Digital Industries Software. In his role, Eric follows innovative and emerging measurement technologies, with a dedicated focus on the digitalization of NVH engineering using hybrid virtual prototyping techniques. Below is a summary of Eric\u2019s presentation:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blocked forces in minutes: Fully automated testing for scalable NVH virtualization<\/h3>\n\n\n\n<p>Blocked forces are rapidly becoming the industry\u2019s preferred method for exchanging component data between OEMs and suppliers\u2014enabling accurate virtual integration and predictive NVH analysis early in development. But while the method is gaining traction, traditional measurement approaches remain slow, complex, and difficult to scale across component variants, limiting wider adoption.<\/p>\n\n\n\n<p>This presentation introduces <strong>Simcenter Testlab<\/strong> <strong>Automated Component Model Extraction <\/strong>\u2014a fully automated test bench for blocked-force measurement compliant with <strong>ISO 20270<\/strong>. With Simcenter Testlab Automated Component Model Extraction, measurement times are reduced from <em>days to just minutes<\/em>, while manual effort and operator-dependent variability are eliminated.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/SC-Testlab-Automated-Component-Extraction-1024x576.jpg\" alt=\"Learn about new automated component model extractions tools and methods at the Automotive Testing Expo\" class=\"wp-image-73789\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/SC-Testlab-Automated-Component-Extraction-1024x576.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/SC-Testlab-Automated-Component-Extraction-600x338.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/SC-Testlab-Automated-Component-Extraction-768x432.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/SC-Testlab-Automated-Component-Extraction-1536x864.jpg 1536w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/SC-Testlab-Automated-Component-Extraction-2048x1152.jpg 2048w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/SC-Testlab-Automated-Component-Extraction-395x222.jpg 395w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/SC-Testlab-Automated-Component-Extraction-900x506.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>At the press of a button, AutoCMX delivers accurate, repeatable blocked-force data\u2014making it practical to characterize multiple component variants efficiently. The result: faster virtual prototyping, reliable NVH prediction, and immersive auralization in NVH simulators\u2014transforming how suppliers and OEMs collaborate on NVH performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What you\u2019ll learn in this session<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Where the bottlenecks are in today\u2019s blocked-force measurement practices<\/strong> and why they limit scalability and adoption<\/li>\n\n\n\n<li><strong>How blocked-force measurements can be fully automated<\/strong> to deliver faster, operator-independent, and repeatable results<\/li>\n\n\n\n<li><strong>How blocked forces enable digitalized NVH development<\/strong>, using (hybrid) virtual prototypes and immersive NVH simulators<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Register for Automotive Testing Expo 2025<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"140\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-2026-banner.jpg\" alt=\"Automotive Testing Expo banner\" class=\"wp-image-73792\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-2026-banner.jpg 925w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-2026-banner-600x91.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-2026-banner-768x116.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-2026-banner-900x136.jpg 900w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/testingexpo-europe.com\/visitor-registration?utm_source=website&amp;utm_medium=hp-visitor-form&amp;utm_campaign=homepage_registration&amp;utm_id=homepage-registration\" target=\"_blank\" rel=\"noopener\">Register here<\/a><\/div>\n<\/div>\n\n\n\n<p>Join us in Hall 1 \u2013 Booth #<strong>1930&nbsp;<\/strong>from June 23 to June 25, 2026, at Messe Stuttgart, Germany, for Automotive Testing Expo 2026. Don\u2019t miss this opportunity to connect with industry experts, explore groundbreaking technologies, and stay at the forefront of automotive testing innovation.<\/p>\n\n\n\n<p><em>For more information and to register, visit the&nbsp;<a href=\"https:\/\/testingexpo-europe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Testing Expo website<\/a>.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join Siemens at Automotive Testing Expo 2026 (June 23\u201325, Messe Stuttgart) and discover how automotive engineers are testing earlier, smarter, and faster\u2014with greater confidence and fewer physical prototypes. <\/p>\n","protected":false},"author":22472,"featured_media":73795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[81],"tags":[658,1823],"industry":[89,132,133,135,134],"product":[584,518,588],"coauthors":[64016],"class_list":["post-73751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","tag-physical-testing","tag-simcenter","industry-automotive-transportation","industry-automotive-oems","industry-automotive-suppliers","industry-motorcycles-bicycles-parts","industry-trucks-buses-specialty-vehicles","product-simcenter-scadas","product-simcenter-testing-solutions","product-simcenter-testlab"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2026\/04\/ATE-2025-scaled.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/73751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/users\/22472"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/comments?post=73751"}],"version-history":[{"count":6,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/73751\/revisions"}],"predecessor-version":[{"id":73801,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/73751\/revisions\/73801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/media\/73795"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/media?parent=73751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/categories?post=73751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/tags?post=73751"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/industry?post=73751"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/product?post=73751"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/coauthors?post=73751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}