{"id":7086,"date":"2016-03-11T01:01:48","date_gmt":"2016-03-11T09:01:48","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Simcenter-Blog\/A-VW-fan-muses-on-the-impact-of-the-scandal\/ba-p\/337324"},"modified":"2026-03-26T05:49:55","modified_gmt":"2026-03-26T09:49:55","slug":"a-vw-fan-muses-on-the-impact-of-the-scandal","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/simcenter\/a-vw-fan-muses-on-the-impact-of-the-scandal\/","title":{"rendered":"A VW fan muses on the impact of the scandal"},"content":{"rendered":"<p><P>I just got the letter today. My beloved VW Golf BlueMotion station wagon has to go for the software fix. I have to admit I am a bit disappointed in VW and not really looking forward to another thing to put on my already overflowing to-do list. But as a consumer, it stops there. Annoyed and a bit of disbelief, but not anger.<\/P><\/p>\n<p><P>Maybe this is just my history with the VW brand. You see: I love VWs. I come from a VW family. My Mom drove VW Beetles in the 1960s and 1970s. I learned how to drive on a sporty-for-its-time VW Golf 1. It was an imported Wolfsburg edition with a centimeter-thin red racing stripe running along the door. Trust me when I say this was a big deal if you grew up in small-town Wisconsin in the late 1980s.<\/P><\/p>\n<p><P><span class=\"lia-inline-image-display-wrapper lia-image-align-inline\" style=\"width: 999px;\"><img decoding=\"async\" src=\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2019\/09\/VW_Blog-1.jpg\" alt=\"VW_Blog.jpg\" title=\"VW_Blog.jpg\" \/><\/span>\ufeff<\/P><\/p>\n<p><P>We loved that car and it was one of many VWs that my family tooled around in. Its successor, a sky blue Golf 2 we called the Blue Peanut, led a very adventurous life involving 3 teenage drivers. It ended up in Mexico with a rebuilt engine and more than 300,000 kilometers on the odometer. But that is another story completely.<\/P><\/p>\n<p><P>Even post-crisis, I still love my VW. They\u2019re people cars: practical, functional, efficient and with just enough personality, you want to give it a nickname. We call my current car, the Umizoomi mobile.<\/P><\/p>\n<p><P>Love of the brand aside, I have to admit I bought my current make and model because of its official 109g\/km CO2 emissions figure. This seemed sorta low compared to other models that I was looking at, but I thought, hey it\u2019s a Volkswagen, I am sure it\u2019s alright. The number was the one I wanted to see \u2013 even if there was a little bell ringing in my head* that it just didn\u2019t quite seem to make sense. Comparable cars were reporting CO2 figures in the 130-150 range and an compact SUV that I glanced at even hit the 160 range.<\/P><\/p>\n<p><P>109 was low enough to equal a nice tax break in Belgium and I admit it was one of the criteria when I bought the car, but certainly not the only one. Brand loyalty played a huge roll in the process. And as a marketing person, I can tell you that a big part of brand loyalty is trust in the brand. And unfortunately, VW has lost its trust mojo.<\/P><\/p>\n<p><P>That being said, it boggles my mind why a car manufacturer like VW would cheat on this scale and why they would have to in the first place. VW makes great and highly efficient cars and they had\/have super brand loyalty, including your truly and many like me. But this scandal seems to be dragging on without a clear-cut explanation or any answer to the baffling why? I will always have a soft spot in my heart for VW, but honestly, my next car a VW? I am not 100% sure. I think I might be shopping around a bit more. Audi? Tesla anyone?<\/P><\/p>\n<p><P><EM>*I have interviewed a lot of automotive engineers and experts over the years and that Holy Grail of \u201cunder 100g\/km of CO2\u201d always ignites an interesting conversation.<\/EM><\/P><\/p>\n<p><P><a class=\"htm\" href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/products\/lms\/imagine-lab\/automotive\/combustion-engine\/emissions-simulation.shtml\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Get more information about LMS solutions tailored to tackling emission regulations<\/A><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just got the letter today. My beloved VW Golf BlueMotion station wagon has to go for the software fix. I have to admit I am a bit disappointed in VW and not really looking forward to another thing &#8230;<\/p>\n","protected":false},"author":46709,"featured_media":7090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[],"industry":[],"product":[],"coauthors":[],"class_list":["post-7086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2019\/09\/VW_Blog-1.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/7086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/users\/46709"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/comments?post=7086"}],"version-history":[{"count":2,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/7086\/revisions"}],"predecessor-version":[{"id":7091,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/7086\/revisions\/7091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/media\/7090"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/media?parent=7086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/categories?post=7086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/tags?post=7086"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/industry?post=7086"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/product?post=7086"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/coauthors?post=7086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}