{"id":3709,"date":"2017-05-02T05:43:33","date_gmt":"2017-05-02T12:43:33","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Simcenter-Blog\/Presenting-Simcenter-News\/ba-p\/405303"},"modified":"2026-03-26T05:51:47","modified_gmt":"2026-03-26T09:51:47","slug":"presenting-simcenter-news","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/simcenter\/presenting-simcenter-news\/","title":{"rendered":"Presenting Simcenter News"},"content":{"rendered":"<p><P><STRONG>Simcenter News #1<\/STRONG><\/P><br \/>\n<P><STRONG>Dedicated to the global automotive industry<\/STRONG><\/P><\/p>\n<p><P><span class=\"lia-inline-image-display-wrapper lia-image-align-left\" style=\"width: 311px;\"><img decoding=\"async\" src=\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2019\/09\/FIAT-5oo-L-1968-1.jpg\" alt=\"FIAT 5oo L 1968.jpg\" title=\"FIAT 5oo L 1968.jpg\" \/><\/span>This weekend in the grocery story parking lot, I happened upon a beautiful mustard-orange original Fiat 500, driven by a stylish Italian gentleman of a certain age. When I said I loved his car, he just smiled and said, \u201cIt still really goes. Just like me.\u201d You gotta love that Italian spirit\u2026<\/P><\/p>\n<p><P>This whole little vignette brings back memories from ten years ago &#8212; when I started working on what was known as <EM>LMS News <\/EM>then. One of the first very cool things I got to do was to travel to Torino, Italy and interview the chief engineer and marketing director behind the relaunch of the Fiat 500 (Vintage alert: <a href=\"http:\/\/www.500foreveryoung.fiatpress.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><EM>La cinquecento&nbsp;<\/EM>turns 60 this year<\/A>.)<\/P><\/p>\n<p><P>The little white Fiat 500 and its engineering story ended up being one of the first cover stories that Werner Custers and I worked on as the creative team behind<EM> LMS News<\/EM> and then later <a href=\"https:\/\/blogs.plm.automation.siemens.com\/t5\/Simcenter-Blog\/Siemens-LMS-News-The-engineering-publication-about-simulation\/ba-p\/348798\" target=\"_self\" rel=\"noopener noreferrer\"><EM>Siemens LMS News<\/EM><\/A>. For those of you with a bit of a track record, you might have even been on our mailing list in the days when we still sent over 200,000 copies by snail mail.<\/P><\/p>\n<p><P><STRONG>Sharing the exciting world of engineering<\/STRONG><\/P><br \/>\n<P>Even though things have changed publication-wise, there are still things that stay the same: that same&nbsp;passion for a great story about engineering innovative machines wrapped in an appealing, easy-to-read package.<\/P><br \/>\n<P>&nbsp;<span class=\"lia-inline-image-display-wrapper lia-image-align-left\" style=\"width: 184px;\"><img decoding=\"async\" src=\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2019\/09\/simcenter-news_tcm1023-255064-1.jpg\" alt=\"simcenter-news_tcm1023-255064.jpg\" title=\"simcenter-news_tcm1023-255064.jpg\" \/><\/span>Speaking of which, our <a href=\"https:\/\/www.plm.automation.siemens.com\/en\/products\/simcenter\/intro\/index.shtml#lightview%26url=\/en_us\/Images\/Siemens-PLM-Simcenter-News-2017March-61965_tcm1023-255061.pdf%26title=Simcenter%20Newsletter%20-%20March%202017%26description=Simcenter%20Newsletter%26docType=pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mercedes cover story <\/A>features a nifty article about durability simulation and testing processes at Daimler. You probably also noticed we\u2019ve given the magazine a new look with a focus on industry research and infographics as well.<\/P><\/p>\n<p><P>What strikes me most about this <a href=\"https:\/\/www.plm.automation.siemens.com\/en\/products\/simcenter\/intro\/index.shtml#lightview%26url=\/en_us\/Images\/Siemens-PLM-Simcenter-News-2017March-61965_tcm1023-255061.pdf%26title=Simcenter%20Newsletter%20-%20March%202017%26description=Simcenter%20Newsletter%26docType=pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><EM>Simcenter News <\/EM><\/A>issue is that it truly reflects the change that the automotive industry has undergone the past decade. The shift is certainly towards the Far East \u2013 where innovation and EVs are taking center stage. <span class=\"lia-inline-image-display-wrapper lia-image-align-left\" style=\"width: 200px;\"><img decoding=\"async\" src=\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2019\/09\/T70-2-1.jpg\" alt=\"T70-2.jpg\" title=\"T70-2.jpg\" \/><\/span>There is a fascinating story from <a href=\"https:\/\/www.plm.automation.siemens.com\/nl_nl\/about_us\/success\/case_study.cfm?Component=249197&amp;ComponentTemplate=1481\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Dongfeng Nissan<\/A> about the Chinese SUV market as well as a feature about <a href=\"https:\/\/youtu.be\/GCcLHkhS_GU\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">3M India<\/A> developing innovative acoustic materials for lightweight vehicle design.<\/P><\/p>\n<p><P>Of course, the Japanese automotive industry has always been one to watch. We\u2019re pleased to feature a mechatronics story from Mazda as well as two stories about the <a href=\"http:\/\/mdx.plm.automation.siemens.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">CAE\/CFD solutions<\/A> used at Toyota and Kawasaki. (These stories come from some of the newest members of the Simcenter family, STAR-CCM+ and STAR-CD, products from the recently acquired CD-Adapco organization.)<\/P><br \/>\n<P><span class=\"lia-inline-image-display-wrapper lia-image-align-left\" style=\"width: 150px;\"><img decoding=\"async\" src=\"http:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2019\/09\/COVER-4.jpg\" alt=\"COVER.jpg\" title=\"COVER.jpg\" \/><\/span><\/P><\/p>\n<p><P>Enjoy reading and, as always, drop me a note if you have comments, feedback or a great article idea. We\u2019re always happy to hear from <EM>Simcenter News <\/EM>readers.<\/P><\/p>\n<p><P><EM>Images courtesy of Daimler, Dongfeng Nissan and Fiat Chrysler Automobiles.<\/EM><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simcenter News #1<br \/>\n Dedicated to the global automotive industry<br \/>\n &nbsp;<br \/>\n     This weekend in the grocery story parking lot, I happened upon a beautiful mustard-orange original Fiat 500, driven by a&#8230;<\/p>\n","protected":false},"author":46709,"featured_media":3722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[174,1],"tags":[],"industry":[],"product":[],"coauthors":[],"class_list":["post-3709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-story","category-news"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2019\/09\/COVER-4.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/3709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/users\/46709"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/comments?post=3709"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/3709\/revisions"}],"predecessor-version":[{"id":3723,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/3709\/revisions\/3723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/media\/3722"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/media?parent=3709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/categories?post=3709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/tags?post=3709"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/industry?post=3709"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/product?post=3709"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/coauthors?post=3709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}