{"id":11232,"date":"2020-03-04T12:36:14","date_gmt":"2020-03-04T17:36:14","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/simcenter\/?p=11232"},"modified":"2026-03-26T06:13:06","modified_gmt":"2026-03-26T10:13:06","slug":"the-2020-geneva-international-motor-show-is-cancelled-but-dont-worry-just-like-simcenter-there-is-a-digital-twin","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/simcenter\/the-2020-geneva-international-motor-show-is-cancelled-but-dont-worry-just-like-simcenter-there-is-a-digital-twin\/","title":{"rendered":"The 2020 Geneva International Motor Show is cancelled. But don\u2019t worry — just like Simcenter — there is a digital twin!"},"content":{"rendered":"\n

As some of you know, I am a big fan of the Geneva International Motor<\/a> Show or GIMS for short. So, you can imagine my shocked surprise when I heard that the 90th<\/sup> edition was cancelled due to the coronavirus outbreak and only three days before the press event! A year without one of the world\u2019s most mammoth automotive events! What was a closet petrol head to do?<\/p>\n\n\n\n

More importantly, what was I going to write about since I clearly wasn\u2019t going to be on the road anytime soon? Plus I admit, I was totally looking forward to going this year since I was a little out of the automotive loop having taken a short sojourn into the marine and consumer goods industries last year with Royal IHC <\/a>and Electrolux <\/a>respectively.<\/p>\n\n\n\n

How were the auto industry players really handling trends like electrification, digitalization and connectivity? Especially after working on those pioneering digital journeys in 2018 and 2019 about Uniti <\/a>and the Zbee<\/a>, I wanted to see first hand how the bigger players in the auto industry were responding. But alas, it was deemed a non-event this year.<\/p>\n\n\n\n

Enter the GIMS Digital Twin<\/h4>\n\n\n\n

And then\u2026technology takes over and a digital twin (of sorts) popped into my mailbox. An invitation to the GIMS Virtual Press Day. (It was still online at press time if you are interested: www.gimsvirtualpressday.ch\/pressday<\/a>)<\/p>\n\n\n\n

Those savvy Swiss, they couldn\u2019t hold the real thing so they\ndecided to do the next best thing and create a virtual event by live streaming individual\npress events from Europe\u2019s automotive hotspots including Munich, Stuttgart and\neven Geneva itself. <\/p>\n\n\n\n

\n