{"id":10747,"date":"2020-02-18T08:33:20","date_gmt":"2020-02-18T13:33:20","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/simcenter\/?p=10747"},"modified":"2026-03-26T06:17:17","modified_gmt":"2026-03-26T10:17:17","slug":"simcenterrealizelive-las-vegas","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/simcenter\/simcenterrealizelive-las-vegas\/","title":{"rendered":"Marketing &amp; Engineering&#8230;a perfect match"},"content":{"rendered":"\n<p>We spend a\nconsiderable chunk of time at the office, bumping alongside people who we would\nunlikely cross paths with in our out-of-work lives.&nbsp; And in most work environments there are the\ndiametrically opposed departments who will never be on the same\nwavelength.&nbsp; Often referred to as the\n\u2018coloring-in team\u2019 marketing can be seen as a million miles away from\nengineering.&nbsp; But in this season of love\nand hope I would like to make the case that is simply not true.<\/p>\n\n\n\n<p>As we worked on our themes for the upcoming event <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/event\/engineering-simulation-conference\/69800\" target=\"_blank\">Simcenter@RealizeLIVE<\/a> the complementary perspectives became increasingly apparent.\u00a0 Mindful of <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nspe.org\/membership\/about-nspe\/master-calendar-events\/engineers-week-2020\" target=\"_blank\">Engineer&#8217;s Week<\/a> and inspired by a post by my colleague Nazita, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blogs.sw.siemens.com\/simcenter\/top-8-things-i-learned-from-mechanical-engineers\/\" target=\"_blank\">8 things I learned from mechanical engineers<\/a>, marketing had a interesting conversation with some of our lead engineers\u2026<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-very-dark-gray-background-color has-very-dark-gray-color\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Frontloading Engineering<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Frontloading-Engineering-blog-image-1024x498.jpg\" alt=\"\" class=\"wp-image-10766\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Frontloading-Engineering-blog-image-1024x498.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Frontloading-Engineering-blog-image-600x292.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Frontloading-Engineering-blog-image-768x373.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Frontloading-Engineering-blog-image-1110x540.jpg 1110w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Frontloading-Engineering-blog-image.jpg 1230w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Frontloading Engineering with Simcenter solutions<\/figcaption><\/figure>\n\n\n\n<p>Engineers\u2019\nperspective:<\/p>\n\n\n\n<p><em>Make all the mistakes you are ever going to make early in the design process and learn from them. Engineering is an iterative process, behind every beautifully engineered final product there are hundreds of failed \u201cdesign improvements\u201d that didn\u2019t quite work out. If you are going to make mistakes, you should make them early, when they cost less, and they provide the most useful information for the rest of the design process. <\/em><\/p>\n\n\n\n<p>Marketeers&#8217; Perspective:<\/p>\n\n\n\n<p><em>Deliver what the customer wants, deliver it quickly (ideally before any competition has even considered there is a problem to be solved) and give them something unique.&nbsp; Then we have a compelling story to tell, and everyone loves a story. <\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-very-dark-gray-background-color has-very-dark-gray-color is-style-default\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Twin<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/mindsphere_digital_twin_tcm56-61653-1024x576.jpg\" alt=\"\" class=\"wp-image-10797\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/mindsphere_digital_twin_tcm56-61653-1024x576.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/mindsphere_digital_twin_tcm56-61653-600x338.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/mindsphere_digital_twin_tcm56-61653-768x432.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/mindsphere_digital_twin_tcm56-61653-1536x864.jpg 1536w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/mindsphere_digital_twin_tcm56-61653-1110x624.jpg 1110w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/mindsphere_digital_twin_tcm56-61653.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Building a digital twin with Simcenter simulation and test solutions<\/figcaption><\/figure>\n\n\n\n<p>Engineers\u2019\nperspective:<\/p>\n\n\n\n<p><em>I think that simulation and test engineers think that we have much greater ownership of the \u201cDigital Twin\u201d than we actually have \u2013 after all, we\u2019ve been building fully functioning digital prototypes for years. However, as the Digital Twin concept has grown to be much bigger than just our component of it\u2019s important that we learn from and benefit from the more holistic concept.<\/em><\/p>\n\n\n\n<p>Marketeers&#8217; perspective<a>: <\/a><\/p>\n\n\n\n<p><em>Digital enables us try out messages and media to gauge customer reactions, what resonate and what doesn\u2019t.&nbsp; &nbsp;We can isolate variables that have big impacts and importantly we can do all of this without big budgets. <\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-very-dark-gray-background-color has-very-dark-gray-color is-style-default\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Beyond Simulation<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Worlds1-crop-1024x331.jpg\" alt=\"\" class=\"wp-image-10764\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Worlds1-crop-1024x331.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Worlds1-crop-600x194.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Worlds1-crop-768x248.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Worlds1-crop-1536x497.jpg 1536w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Worlds1-crop-1110x359.jpg 1110w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Worlds1-crop.jpg 2031w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Simcenter &#8211; taking you Beyond Simulation<\/figcaption><\/figure>\n\n\n\n<p>Engineers\u2019\nperspective: <\/p>\n\n\n\n<p><em>One of the problems with engineering, is that you spend many hours of your life predicting the performance of a product that doesn\u2019t yet exist, and (unless there is a serious problem in the field), little information on how accurate those predictions were. Fed by the \u201cInternet of Things\u201d the Digital Twin approach to engineering will change that, meaning that instead of being archived, our simulation models will become a living, breathing, part of a products future.<\/em><\/p>\n\n\n\n<p>Marketeers&#8217; perspective:&nbsp; <\/p>\n\n\n\n<p><em>Buyer and consumer behavior have long impacted marketing practice, understanding the bigger flow to decision-making helps to ensure that strategy and tactics we deploy in our messaging reaches our target audience.&nbsp; We have to think beyond the immediate decision, every action has a reaction.&nbsp; <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/SimcenterRealizeLIVE-Blog-image-1024x566.jpg\" alt=\"\" class=\"wp-image-10755\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/SimcenterRealizeLIVE-Blog-image-1024x566.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/SimcenterRealizeLIVE-Blog-image-600x332.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/SimcenterRealizeLIVE-Blog-image-768x425.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/SimcenterRealizeLIVE-Blog-image-1110x614.jpg 1110w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/SimcenterRealizeLIVE-Blog-image.jpg 1391w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Engineering Simulation Conference &#8211; Simcenter@RealizeLIVE<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-very-dark-gray-background-color has-very-dark-gray-color\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Simcenter@RealizeLIVE 2020<\/h3>\n\n\n\n<p>Perhaps you have a\nperspective we haven\u2019t covered, or if you have an interesting, different or\nchallenging story to tell then please submit an abstract today for our upcoming\nconferences:<\/p>\n\n\n\n<p>Simcenter@RealizeLIVE Las Vegas \u2013 22<sup>nd<\/sup> \u2013 25<sup>th<\/sup> June \u2013 <a href=\"https:\/\/www.cvent.com\/c\/abstracts\/bdfafd67-9a4f-48d2-9f6d-67621a199376\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Call for Papers OPEN<\/a> DEADLINE 1<sup>st<\/sup> March <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cvent.com\/c\/abstracts\/bdfafd67-9a4f-48d2-9f6d-67621a199376\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"288\" height=\"99\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/SUBMITYOURPAPER-button.png\" alt=\"\" class=\"wp-image-10786\" \/><\/a><figcaption>SUBMIT FOR LAS VEGAS RealizeLIVE NOW<\/figcaption><\/figure>\n\n\n\n<p>Simcenter@RealizeLIVE Berlin \u2013 2<sup>nd<\/sup> \u2013 4<sup>th<\/sup> November \u2013 <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"mailto:els.coenen@siemens.com\" target=\"_blank\">Call for Papers OPEN<\/a><\/p>\n\n\n\n<p>More event information and more reasons to share your story <a href=\"https:\/\/siemens.highspot.com\/items\/5e2197e68117171c63a4db7e\" target=\"_blank\" rel=\"noopener\">DOWNLOAD<\/a> here<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We spend a considerable chunk of time at the office, bumping alongside people who we would unlikely cross paths with&#8230;<\/p>\n","protected":false},"author":7619,"featured_media":10803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[81,1],"tags":[],"industry":[],"product":[],"coauthors":[1035],"class_list":["post-10747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-news"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/6\/2020\/02\/Realize-Live-GDMC-email-header-LV-2020-banners-static-600x300-2.gif","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/10747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/users\/7619"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/comments?post=10747"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/10747\/revisions"}],"predecessor-version":[{"id":10868,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/posts\/10747\/revisions\/10868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/media\/10803"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/media?parent=10747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/categories?post=10747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/tags?post=10747"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/industry?post=10747"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/product?post=10747"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/simcenter\/wp-json\/wp\/v2\/coauthors?post=10747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}