{"id":7830,"date":"2023-06-08T17:13:54","date_gmt":"2023-06-08T21:13:54","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=7830"},"modified":"2026-03-26T15:08:03","modified_gmt":"2026-03-26T19:08:03","slug":"understanding-engineering-intent-with-ai-part-1","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/ai-spectrum\/understanding-engineering-intent-with-ai-part-1\/","title":{"rendered":"Understanding Engineering Intent with AI Part 1"},"content":{"rendered":"<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=TLFIE2532688156\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<p>For any marketplace, understanding buyer intent is vital. In the consumer space, many companies have invested in developing systems \u2013 both with and without AI \u2013 capable of doing just that. However, for B2B marketplaces gauging buying intent becomes far more difficult. This is exactly the challenge Supplyframe seeks to address with AI by understanding not just the engineering intent of companies buying electronic components but what impact events in the larger world will have as well.<\/p>\n\n\n\n<p>In this episode, host Spencer Acain is joined by Richard Barnett, CMO of Supplyframe to discuss the ways their using AI to predict market in the electronics industry and what those predictions allow them to do.<\/p>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2023\/06\/1603471693319.jpg\" alt=\"Richard Barnett\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Richard Barnett<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Chief Marketing Officer for Supplyframe<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/richardbarnett\/\" target=\"_blank\" rel=\"noopener\">Connect with Richard on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/06\/spencer-acain.jpg\" alt=\"Spencer Acain\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Spencer Acain<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Technical Writer for Global Marketing at Siemens Digital Industries Software<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/spencer-acain-a4267b125\/\" target=\"_blank\" rel=\"noopener\">Connect with Spencer on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For any marketplace, understanding buyer intent is vital. In the consumer space, many companies have invested in developing systems \u2013&#8230;<\/p>\n","protected":false},"author":82958,"featured_media":7834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[374],"tags":[353,371,373,299,385],"industry":[],"product":[],"coauthors":[499],"class_list":["post-7830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-spectrum","tag-ai","tag-digital-future","tag-digital-transformation-tag","tag-digitalization","tag-podcast"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2023\/06\/Siemens-KI-Visual-Process_medium.jpeg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/7830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/82958"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=7830"}],"version-history":[{"count":3,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/7830\/revisions"}],"predecessor-version":[{"id":8810,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/7830\/revisions\/8810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/7834"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=7830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=7830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=7830"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=7830"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=7830"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=7830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}