{"id":4606,"date":"2022-05-04T09:00:00","date_gmt":"2022-05-04T13:00:00","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=4606"},"modified":"2026-03-26T15:02:54","modified_gmt":"2026-03-26T19:02:54","slug":"adapting-to-business-model-change-in-the-automotive-industry-ep-9","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/model-based-matters\/adapting-to-business-model-change-in-the-automotive-industry-ep-9\/","title":{"rendered":"Automotive adapting to new business models impacting autonomous vehicles in trucking industry  \u2013 Model Based Matters ep. 9"},"content":{"rendered":"<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=TLFIE9949271217\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<p>The automotive industry\u2019s business model change has also impacted pre and after-sales customer interactions. For instance, new car manufacturers are not opening new dealerships to reach their customers, and the maintenance process is becoming digitized. To remain competitive in this new environment, OEMs have to embrace and embed digitalization beyond the production phase.<\/p>\n\n\n\n<p>Today, the hosts are Nicholas Finberg of Siemens Global Marketing and Tim Kinman, Vice President of Trending Solutions and Global Program Lead for Systems Digitalization at Siemens Digital Industries Software. They are joined by three guests from Siemens: Nand Kochhar, Matt Bromley, and Doug Burcicki.<\/p>\n\n\n\n<p>In this episode, you\u2019ll learn about the significant changes in the automotive industry that the new business model has triggered. You\u2019ll also learn about the impact that autonomous vehicles have on the trucking industry. Additionally, you\u2019ll learn about the role that MBSE can play in helping OEMs navigate the radical changes in the transport industry.<\/p>\n\n\n\n<p><strong>What you\u2019ll learn in this episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The changes in the business model within the automotive industry (00:47)<\/li>\n\n\n\n<li>The changes in how vehicles are going to be serviced (03:52)<\/li>\n\n\n\n<li>The impact that autonomous trucks are having on the industry (10:44)<\/li>\n\n\n\n<li>How the MBSE approach can be used to deliver sustainability objectives (14:35)<\/li>\n<\/ul>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2021\/11\/matt-bromley.jpg\" alt=\"Matt Bromley\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Matt Bromley<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Vice President, Product Strategy and Technology at Mentor, A Siemens Business<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/mattbromley\/\" target=\"_blank\" rel=\"noopener\">Connect with Matt on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/04\/Nand-Kochar.jpg\" alt=\"Nand Kochar\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Nand Kochar<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Vice President, Automotive and Transportation Industry at Siemens Digital Industries Software<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/nandkochhar\/\" target=\"_blank\" rel=\"noopener\">Connect with Nand on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/Doug-Burcicki.jpg\" alt=\"Doug Burcicki\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Doug Burcicki<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Sr. Director &#8211; A&amp;T, Heavy Equipment &#8211; Integrated Electrical Systems at Siemens DISW<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/doug-burcicki-siemens\/\" target=\"_blank\" rel=\"noopener\">Connect with Doug on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2021\/09\/tim-kinman2.jpg\" alt=\"Tim Kinman\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Tim Kinman<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Vice President, Trending Solutions Consulting &amp; Global Program Lead for Systems Digitalization<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/tim-kinman-76b67b9\/\" target=\"_blank\" rel=\"noopener\">Connect with Tim on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2021\/09\/nick-finberg-e1685634578926.jpg\" alt=\"Nick Finberg\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Nick Finberg<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Technical Writer at Siemens Digital Industries Software<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/nicholasfinberg\/\" target=\"_blank\" rel=\"noopener\">Connect with Nick on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Siemens Digital Industries Software is driving transformation to enable a digital enterprise where engineering, manufacturing and electronics design meet tomorrow.<\/p>\n\n\n\n<p>Xcelerator, the comprehensive and integrated portfolio of software and services from Siemens Digital Industries Software, helps companies of all sizes create and leverage a comprehensive digital twin that provides organizations with new insights, opportunities and levels of automation to drive innovation.<\/p>\n\n\n\n<p>For more information on Siemens Digital Industries Software products and services, visit&nbsp;<a href=\"https:\/\/www.sw.siemens.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">siemens.com\/software<\/a>&nbsp;or follow us on&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/siemens\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,&nbsp;<a href=\"https:\/\/twitter.com\/Siemens\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/siemensusa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/siemens\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Siemens Digital Industries Software \u2013 Where today meets tomorrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The automotive industry\u2019s business model change has also impacted pre and after-sales customer interactions. For instance, new car manufacturers are&#8230;<\/p>\n","protected":false},"author":69062,"featured_media":4611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[458],"tags":[496,331,373,299,380,368,385,311,326,497,330],"industry":[],"product":[],"coauthors":[394],"class_list":["post-4606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-model-based-matters","tag-autonomous","tag-autonomous-vehicles","tag-digital-transformation-tag","tag-digitalization","tag-model-based-design","tag-model-based-systems-engineering","tag-podcast","tag-simulation","tag-systems-modeling","tag-trucking-industry","tag-xcelerator"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/05\/model-based-matters-automotive-model-change.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/4606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/69062"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=4606"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/4606\/revisions"}],"predecessor-version":[{"id":8735,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/4606\/revisions\/8735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/4611"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=4606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=4606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=4606"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=4606"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=4606"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=4606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}